P&G

MARKET POSITIONING

P&G actively markets and aims to establish a single market place for its goods if products are considered
to be as seldom bought by customers on other markets. The consumer markets are planning positions that
separate their commodities from other competitive products. P&G has established multiple brands instead
of single brands to hold a desirable and distinctive role in the laundry detergent industry, each brand
having distinctive features to accommodate the varying blends of advantages of different individuals.

"Tide" is a powerful family detergent and "Ivory Snow" is positionned as an all-purpose detergent in the
soft detergent for babies related clothes. So P&G has not limited itself to any particular brand in the
laundry detergent market; it seeks a place in the mind of customers with multiple brands of detergent with
separate characteristics and thus meets the needs and demands of different customer segments.
 Again, P&G has produced numerous formulations of the same product type, which work with the same
name in each formulation, to create a specific brand profile. "Tide with Belch," for example, manages to
clean even what was unnoticed, "Tide Clean Breeze." It offers a new and mild laundry and "Tide Free"
gives you all the advantages of stain removal without colour or perfumery, etc.  

P&G recognizes potential strategic benefits for positioning its goods first. The business emphasises that
selling the goods as rational as possible would have enough advantages to justify higher costs, thereby
gaining a competitive edge.
In the market-Gillette Twin Comb, Gillette Mac-3, Gillette Hybrid etc P&G sells three kinds of shaving
rasers. All had accordingly different characteristics and rates.

For example, a four-blad raser with the fastest and smoothest rashing (controlled by or manually by
battery power) has been awarded higher prices than any other type. 'Gillette Twin Razor,' instead,
provides a smooth, but regular shave at the lowest price given its efficiency in service. .

P&G thus has a very well-balanced price and quality product that gives the business a strategic edge over
its rivals.
P&G also aims to put its product in the market with guaranteed consistency and good consumer
satisfaction in addition to the costing at fair prices. This P&G stresses the continuous enhancement of
product quality with the maintenance of continuity and separates its products above all from those of
other products on the market.
In the product, resources, platforms, people and picture lines, P&G differentiates. It has built various
product labels on attributes such as cost, consistency and longevity, users and so on. P&G has 3 Gillette
Fusion and Gillette Twin Blade Raser labels with a premium price, etc. High Price. 'Oral-B' has an adult
toothbrush, the 'Oral-B Kids.' 'Satin Treatment' has an antibacterial soap for consumers regardless of the
gender, the skin soap for women of all ages. In particular, these differentiated product ranges have distinct
characteristics that allow customers to choose their respective goods easily
 

By easily, efficiently and carefully delivering, P&G gains service distinction. It works internationally
through a wide variety of manufacturer and distributor businesses. It operates with vast distribution
networks not only in urban areas but also in rural ones in some countries in which no development
facilities are in operation, for example in most countries of Africa, third world countries such as ours.
P&G has a range of sets of items including mini packs, family bundles, lumps etc. It tries to hit all levels
of customers through a delicate delivery channel.
In our country's very rural regions for example, people now often use mini packs of different items such
as Tide detergent, Shaft and Pantene Pro-v, etc. Packets (with lower price per unit).