ATIS, Ayana Dawn S.

180039

BUSTRA – C

Concentrated Growth is one of the 15 Grand Strategies in strategic

management that I chose to tackle on, together with the practice of it in the
market by one of the most famous fast food chains around the world, McDonalds.
A concentration strategy basically involves trying to compete successfully within
a single industry and to become a dominant player in one. McDonald’s has been
able to establish a strong brand over the years. Although they are one of the
most experienced companies in the fast food industry, established and upcoming
companies have been a threat to its market share, like Subway and Wendy’s to
name a few. McDonalds “plan to win” strategy made it possible for them to stay
atop despite of negative publicity over health concerns. In response, the
company plans to make changes to its menu in order to reflect increases health
concern. Together with that, they should also put more effort and include the
following strategic actions in order to maintain their market share in the industry:
(1) Enhance promotion and advertisement in order to overcome negative
publicity, (2) Progressively expand its menu in order to accommodate increased
customer needs and tastes, including health concerns, and; (3) Invest more on
product development in order to come up with competitive products for different
cultures. Using Strategic Management is a necessity in all industries in the global
economy. In order for a company to overcome its challenges, it needs to create
and follow clear-cut plans as well as aligning their products and services to
rapidly changing needs and taste of the customers.
SOURCES:

Hodges, Tobias, and John Morris. “Concentration Strategies.” Strategic Management,

Open Educational Resources: Oregon State University, 15 June 2019,
open.oregonstate.education/strategicmanagement/chapter/7-concentration-
strategies/.

Ketchen, Dave, et al. “Concentration Strategies.” Mastering Strategic Management 1st

Canadian Edition, BCcampus, 12 Sept. 2014,
opentextbc.ca/strategicmanagement/chapter/concentration-strategies/.

Patel, Sujan. “7 Growth Strategies Used By The Most Successful Companies.” HubSpot
Blog, blog.hubspot.com/sales/growth-strategy.