REVIEW OF RELATED LITERATURE

Carinderia Industry Profile

According to Business Diary Philippines (2018), a carinderia is a local eatery selling and serving
viands for the masses. It is also known as “turo-turo” wherein customers literally point what they
want to eat. As Spanish FilipinologistWenceslaoRetana discovered in the 1920s, the origin of
carinderiacan be traced to the word kari which means “spice,”or what we know today as “curry.”
Most streets in the Philippines where schools and offices located with exception to highly
developed areas and private properties have carinderias surrounding them.
Link: https://www.coursehero.com/file/32553293/Carenderia-thesis-RRLdocx/

According to Pangilinan (2018) Most medium-scale or large firms started

Small. How did they endure, flourish and grow? Apart from boosting sales and
Revenues, leveraging resources such as capital, engaging in corporate maneuvers
Like mergers and acquisitions, scaling up the organization and production
Capacities, what are some important strategies and principles that can guide small
Businesses and organizations to really aim for and attain high growth rates?
Is this true that only half of start-up business ventures survive more than five
Years and only one-third make it to 10 years? Inc. magazine’s

Citation: Pangilinan, (2018). Marketing Strategy and its effect on Small -scale Business, St.
Gregory College of Valenzuela, 9-15.
Link:
https://www.academia.edu/40783524/MARKETING_STRATEGY_AND_ITS_EFFECT_ON_S
MALL_SCALE_BUSINESS

Effective personal selling entails effective communication, product education, problem solving,
stimulating and motivating customers, and ultimately soliciting a favorable response. Most small
businesses must use personal selling as their primary promotional tool. Because of its traditional
nature and cost effectiveness (Kangal, 2020)
Citation: Kangal, (2020). Marketing Strategy to Small-scale Business in Barangay Pajo, Lapu
Lapu City, 1-2.
Link: https://www.coursehero.com/file/185279841/MARKETING-STRATEGY-TO-SMALL-
SCALE-BUSINESS-ongoingdocx/

According to the study conducted by Shcherbakova (2021), Every organization needs to

consistently adjust operations and marketing strategies in order to perpetually satisfy
consumers and reinforce dedication to the vision and mission of the food service establishments.
As the economies of countries worldwide show signs of crisis, food service industry players
need to adjust their marketing strategies in order to overcome the competition within new
circumstances.
Citation: Shcherbakova,(2021). Marketing Strategies of Existing Canteen in the Municipal of
Panitan, 1-4.
Link: https://www.studocu.com/ph/document/national-university-philippines/accountancy/
review-of-related-literature-chapter-2/41860020