Authentic vs Aesthetic: The Perspective of Carinderia Owners on Aesthetic Restaurants

Systems Plus College Foundation

Basic Education Department
Balibago, Angeles City

Authentic vs Aesthetic: The Perspective of Carinderia Owners on

Aesthetic Restaurants

NAME OF MEMBERS:

Concepcion, Ghenarsie Jr. G.

Delubio, Ashley
Icban, Jessie Mae
Laquindanum, Allek Miehl
Magtoto, Natalie
Maniacup, Diana Mae

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 Authentic vs Aesthetic: The Perspective of Carinderia Owners on Aesthetic Restaurants

CHAPTER 1
The Problem and Its Background

I. Introduction

Carinderia is a local eatery selling and operating affordable viands for the masses
(Macatangay, R.J., 2020). For additional knowledge about Carinderia businesses, they are small
family business eateries that serve mostly Filipino food. It is usually found close to each other
and generally specializes on a specific food or cuisine. It is usually cheaper than modern eateries.
It is very popular with the local community, offering affordable and delicious food. Most people
do not acknowledge that there are two types of Carinderia businesses, the “turo-turo” Carinderia
and the “sit-down” Carinderia. Firstly, the Turo-Turo Carinderia consists customers who choose
their own food from a buffet. Second, Sit-down Carinderia consists customers that order their
food from a fixed menu, and the food is served at their table (Murillo, R.O., 2022).

The old restaurants remained their classical atmosphere and tradition until today. For
instance, the Historic Camalig Restaurant, also known as Armando’s Pizza, is one of the popular
authentic eateries located here in Angeles City, Pampanga. It is also near the infamous
Pisambang Maragul. The place is very old, and it is still open to the public until today. The
structure was built in 1840 by the city’s first mayor, Don Ciriaco de Miranda. while the city’s
first post-colonial mayor Capitan Juan Nepomuceno upgraded it in the early 1900s to its present
form. (Anonymous, n.d)

Most elderly people prefer to eat at a classic carinderia rather than an artistic restaurant since
they have not adapted to the new way and style of today's generation. Most teenagers go to
appealing restaurants for the ambience, to take pictures, or because there are a lot of people
there, bandwagon; some of them don't care about the quality of the meal, which is why authentic
carinderias are still important to us. There are many benefits that true carinderias provide not
only for older people but also for everyone. For instance, some of us are too busy at work and
have insufficient time to cook food, and others lack the ability to do so. Carinderias are the ones
we look when we desire local food.
In conclusion, people may choose an aesthetically pleasing restaurant to an actual carinderia
for a variety of reasons;
For starters, aesthetic restaurants frequently provide a more pleasant and visually pleasing
environment, with well-designed interiors, soft-seating, and appealing lighting, which can
enhance the dining experience for some people.

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 Authentic vs Aesthetic: The Perspective of Carinderia Owners on Aesthetic Restaurants

Second, beautiful restaurants typically have a broader menu selection, often incorporating
international or fusion cuisine, which might be tempting to consumers who appreciate tasting
new and interesting meals.
Third, some customers may link aesthetically pleasing restaurants with higher quality and
better service, making them willing to spend a premium for the dining experience.
Lastly, cultural factors may also play a role, as some people may perceive carinderias as
being more "informal" or "street food" and may prefer the more upscale and refined atmosphere
of an aesthetic restaurant.
However, it's important to note that everyone has different preferences when it comes to
dining, and what one person considers to be a more enjoyable dining experience may not be the
same for another.

II. Statement of the Problem

1. Why do Carinderia businesses fail these days?

2. What are the possible effects to the community and its people when Authentic
Carinderias were taken down by any chance?
3. How can the Aesthetic Restaurants affect the number of sales of Authentic
Carinderias?
4. Do some Authentic Carinderia owners tend to change their style and embrace
modernity?
5. How does the bandwagon effect trouble Authentic Carinderia owners?
6. How do Authentic Carinderia owners avoid bankruptcy despite the effect of
shrinkage of servings?

III. Scope and Delimitation

This study aims on how authentic carinderias work against the modern kinds of restaurants.
The struggles of dealing with inflation, low-sales, community, and lack of supplies. The scope of
this study is to explore the perspective of carinderia owners on aesthetic restaurants and how
they perceive the differences between authentic and aesthetic dining experiences. The study will
focus on carinderia owners in the Philippines as they are known for offering authentic local
cuisine at affordable prices.
The delimitations of this study is the statistics and data of the specific study. There will be
five chosen authentic carinderia owners that will partake and will be interviewed. Our
participants will be found inside the province of Pampanga.

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 Authentic vs Aesthetic: The Perspective of Carinderia Owners on Aesthetic Restaurants

IV. Significance of the Study

The findings of this study are to acknowledge the living experiences of authentic carinderia
owners to the modern life against modern conflicts.
To Young Consumers. The findings stated of this study beneficially to young consumers, in
a way that this will guide them to maintain a business as time goes by being on track and
catching up on trends will bring large impact. When it comes to perspectives, young consumers
are more open and doubtlessly change along with the environment.

To the Elderly. This study benefits them to know what are popular for people these days and
so that they can improve their taste ang choose the right eatery and not just by the aesthetic.

To the Tourists. This study can make them informed on what are the popular eatery
carinderias that they might visit for them to experience a different ambiance and different kind of
cuisine, not just the taste but also the place.

To the future researchers. This study will give them more ideas and will be a useful
reference for the researchers who would plan to make any studies related to this.

V. Definition of Terms

Aesthetic. The popularity of Aesthetic Restaurants in the modern times are increasing
due to its beauty and trendiness of the youth despite of the higher price compared to
Authentic Carinderias.
Something pleasing and attractive in appearance. (Merriam-Webster Dictionary, 2023).
Ambience. One of the factors on why most people nowadays tend to eat and order at
aesthetic restaurants is because of the ambience or atmosphere of it.
A feeling or mood associated with a particular place, person, or thing : atmosphere.
(Oxford Languages, 2023).
Authentic. Authentic Carinderias keep getting less attention unlike what it is used to
before.
Something that is made or done the same way as the original. (Merriam-Webster
Dictionary, 2023).
Bandwagon. The popularity of up-to-date restaurants such as cafés and eateries are
gaining attention. Which leads individuals or groups being bandwagons.

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 Authentic vs Aesthetic: The Perspective of Carinderia Owners on Aesthetic Restaurants

The phenomenon by which the growing success of something (such as a cause, fad, or
type of behavior) attracts more widespread support or adoption as more people perceive and are
influenced by its increasing popularity. (Merriam-Webster Dictionary, 2023).
Broader.
A place, or object that is very wide. (Cambridge Dictionary, 2023).
Inflation. Inflation is the closest reason why people in the Philippines struggle with
living.
A general, continuous increase in prices. (Cambridge Dictionary, 2023).
Insufficient. When people do not have time to cook or do not have the ability to do so,
buying food to authentic or local carinderia is most likely possible.
Not enough to meet the needs of a situation or a proposed end. (Merriam-Webster
Dictionary, 2023).
Modernity. The modernity of time is one reason why trending matter is changing.
The modern era or world and especially the ideas and attitudes associated with the
modern world. (Merriam-Webster Dictionary, 2023).
Rationale. The rationale of the research is to emphasize the specific given topic.
The reasons or intentions that cause a particular set of beliefs or actions. (Cambridge
Dictionary, 2023).
Shrinkage. The serving of food has become more noticeable due to the high demand on
products and materials needed.
A reduction in the size of something, or the process of becoming smaller. (Cambridge
Dictionary, 2023).
Viands. There are various selections in terms of the viands of a specific restaurant.
An item of food; a meat, seafood, or vegetable dish that accompanies rice in a typical
Filipino meal. (Oxford Languages, 2019).
References
Merriam-Webster Incorporated. (2023). https://www.merriam-webster.com/dictionary/
Macatangay, R.J. (2020). What Is Carinderia Business. Retrieved from
https://businessdiary.com.ph/1880/how-to-start-a-carinderia-business/
Murillo, R.O. (2022). Carinderia Business: What You Need to Know. Retrieved from
https://www.philippinetaxationguro.com/carinderia-business/#:~:text=A%20carinderia%20is
%20a%20type,a%20home%20or%20small%20storefront.

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 Authentic vs Aesthetic: The Perspective of Carinderia Owners on Aesthetic Restaurants

Anonymous. (n.d). Information about Historic Camalig Restaurant. Retrieved from

https://guidetothephilippines.ph/destinations-and-attractions/historic-camalig-restaurant

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