DMMC INSTITUTE OF HEALTH SCIENCES

A Business Plan:

"Banana Roll"

A Business Plan Submitted to the Faculty Of

Accountancy and Business Management DMMC Institute of Health Sciences

Tanauan City

In Partial Fulfillment

of the Course Requirements in Entrepreneurial Management

To: Ms. Vanessa Domingo

By: Casalme, Sarah Maye

Carpio, Khiela Camille

De Torres, Trisha Mae A.

Malapitan, Irhene

October 2019
 DMMC INSTITUTE OF HEALTH SCIENCES

ACKNOWLEDGEMENT

First and foremost, we would like to thank God for giving us the inspiration, strength,
knowledge and patience to cope up this feasibility study.

We are sincerely grateful to our dearest teachers and other workers of the facility who
contributed and support for all the journey and success we had.

Ms. Vanesa Domingo, our feasibility adviser, for the inspiration, role model and
unending advices to pursue throughout the time of our feasibility.

Furthermore, our sincere thanks also goes to DMMC INSTITUTE OF HEALTH SCIENCES
for allowing and welcoming us to explore their companion and be a good preparatory to us,
students.

And lastly, we would like to thank our family, parents whole heartedly for giving the
best advices and unending encouragement throughout our life for the success of future.
 DMMC INSTITUTE OF HEALTH SCIENCES

TABLE OF CONTENT

I. Executive Summary
II. Environmental Analysis
III. SWOT Analysis
IV. Marketing Plan
A. Product
B. Place
C. Promotion
D. Price
E. Process
F. People

V. Financial
VI. Findings
VII. Conclusion
VIII. Recommendation
IX. Appendices
 DMMC INSTITUTE OF HEALTH SCIENCES

CHAPTER I

EXECUTIVE SUMMARY

Banana were originally found in South East Asia mainly in India. They were brought west
by Arab conqueros in 327 B.C and moved from Asia Minor to Africa and finally carried to the
New World by the first explorers and missionaries to the Caribbean. The mass production of
bananas started in 1834 and really started exploding in the late 1880's.

Before the 1870's most of the land that bananas were grown on in the Carribean had
been previously ised to grow sugar. After this time low marsh land started to be drained along
with the forests that were cleared in Central America for banana monocrops.

The first notable disease to strike bananas was a mold called Fusarium, it struck the
roots of the Gros Michel which is a variety of bananas. Fusarium was also known as Panama
Disease which was carried in the soil. In the 1920’s a second disease struck banana crops called
Sigatosa, which is an airborne fungus. In the mind 1920’s United Fruit pathologists found that
they could spray the plants with a “Bordeaux mixture” which is a pesticide, and it helped
control the Sigatosa. The strategy to control Fusarium was to move banana plantations every
ten years or so. Then researchers developed a banana that was immune to Fusarium, the Giant
Cavendish, which is the variety that has come to dominate modern worldwide consumption,
appeared in the 1950’s.

The Name of our business is Banana Oh nana and it is located at the Brgy. Natatas,
Tanauan City, Batangas. While the name of our product is Banana rolls. This product is made up
of Banana, Carrots, Potato, Red Bell Pepper, Cheese, Bread Crumbs, Egg and Ground meat with
the mix of onion and garlic. We came up to this kind of product because we want to give
importance to the food that is not being so much recognize. We as the proponents used our
creative idea that will benefit our business and the consumers.

This business is a sole proprietorship type of business owned by Ms. Irhene Cabrera C.
Malapitan, A senior high school student from DMMC Institute of Health Sciences. Together with
her employees namely: Ms. Trisha Mae A. De Torres, Ms. Khiela Camille Carpio and Ms. Sarah
Maye Casalme who are also students from DMMC Institute of Health Sciences.
 DMMC INSTITUTE OF HEALTH SCIENCES

Chapter II

Environmental Analysis

Political Factors

The main political factor is about sourcing the raw materials. For this reasons the
banana roll wants to adhere to social and environmental norms. It is willing to follow the FDA
rules to provide people right beverages. To increase the political focus to secure the health
care.

Another impact that needs to follow is the laws and regulations in the countries from
where the Banana roll buys the raw materials.

Some other factors to consider are:

 Tax policy

 Employment Laws

Economic Factors

Economic recession is the prime external economic consumer for banana roll. This
factor dented the profitability of Banana Roll. This has convinced the buyers to shift to cheaper
alternatives, paste and the preferences. Banana Roll should seek opportunity here.

Banana roll has to deal with rising labor and operational costs. The inflationary
environment and falling profitability is causing a lot of stress.

Some other factors to consider are:

 local currency exchange rate

 local economic environment in different market

Socio-cultural Factors

Banana roll can offer cheaper products but it may have to sacrifice the quality. This is
the main socio-cultural challenge to faces. It will expand consumer base to include the buyers
from the lower and the middle income tiers.

Some other factors to consider are:

 The level of education of the population in local markets

 the lifestyle and attitudes of the consumers

Technological Factors
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With the advent of the new age in technology. Banana roll have completely integrated
themselves with all the recent charges that have taken place. To mention a recent trend that
has greatly pick up and something that every business is turning into social media. The social
media explosion has allowed for increasingly interactive engagement with the consumers with
real time results, so the banana roll has to stay ahead to all the developments that take place
with keeping in view how the youth of today utilize technology for their benefits and how can
banana roll reach them.

Some other factors to consider are:

 Effectively for promotions

 Technology as well as a opportunity as well as a threats.

Legal Factors

Banana roll must ensure that it does not violate any laws and regulations in the home
market and countries from where they buy raw materials. It should also stay alert about
introduction on the banana production and consumption related policies and regulation in
health authorities.

Some other factors to consider:

 Licensing regulation related to industry

Economic Factors

Economic factor can affect banana roll by growing environment agenda and community
the awareness and concern activities and inter advocate groups. Even the customers have
experience issue. The banana roll should take these into account to continue holding
consumers trust.

Some other factors to consider:

 Environmental rules and regulations

 Global warning and offer environmental issue in global level.

 DMMC INSTITUTE OF HEALTH SCIENCES

Chapter III

SWOT Analysis

As an entrepreneur, there are many things that needs to consider when launching a new
business. In addition to researching the market and browsing the availability of the product or
service we are looking forward to, we also need to make sure business ideas are feasible and
that it stands the test of time and because we cannot be 100% sure as we begin to survive, we
must build the night foundations to allow it to flourish.

STRENGHTS

- Attributes that is helpful to achieving the objective of the business.

WEAKNESSES

- Attributes that is harmful to achieving the objective of the business.

OPPORTUNITIES

- External conditions that is helpful to achieving the objective of the business.

THREATS

- External conditions could do damage to the business/business's performance.

STRENGHTS
 New in market
 Affordable
 It consist of nutritious food
OPPORTUNITIES
 Social media as the means
of the promotion and
marketing tool by creating
website/facebook page.
 Flyers by means of
marketing.
 Expertise of the
owners/entrepreneur
about the business.
WEAKNESSES
 Not familiar to the
customers
 Changing costs of the
ingredients
 Availability of the
ingredients
THREATS
 Weather condition
 Competition of product in
the potential customer
money.
 Changing customer patterns
 Rising costs of the
ingredients.
 DMMC INSTITUTE OF HEALTH SCIENCES

Chapter IV

Marketing Plan

Objectives of Marketing Plan

This marketing plan has these objectives that will help and set as a guide to the business:

 To provide friendly customers service that welcome in-store customers

 To provide a quality service to all families, individuals, and small business owners.

 To provide customers a convenient way of shipping through online with delivery when
reach the minimum amount of purchase needed.

Marketing Plan

Marketing plan provides support for every business to help them keep up from the
planned organizational goal. Our goal is to offer accessible and quality product to every
customers and become a well-known, successful and patronize by the customers as we deploy
it to market on the other hand we also conclude creating brand awareness by enhancing
customer relationship.

Market Size

Brgy. Natatas has increasing population rate with number of students, people
residence's, and working adults that can be our target market giving us potential and
opportunity for bright future of our business.

Market research is done by the team to gather information about the product idea and
to determine the size of the target market. We used survey questionnaire to get the specific
information about their preferences and feedback form from potential customers

To ensure the reliability of the research, we get the population of the target market
which are the citizen's ages that range from 10-35 years old and used the slovin's formula to
figure out the number of sample size that we need to take and to identify how many people will
represent the population size.

Product

Banana roll is made up of banana, cheese, meat, Red bell pepper, Carrots, potatoes,
garlic Bread crumbs, eggs and onion to produce a healthy and affordable product. This product
is very nutritious and healthy since that its made up of banana which is rich in potassium
carrots rich in Vitamin A meat is source of protein and a lot. Its a complete package of healthy
food. Banana roll can be an appetizer or dessert.
 DMMC INSTITUTE OF HEALTH SCIENCES

Place

Banana Oh Nana is situated at Brgy. Natatas, Tanauan City, Batangas. We position our
store near Alon Garen Resort because it is known for a lot of good business opportunities and
people who visits fine company and school every day, therefore our target market will be the
people at Brgy. Natatas with the population of 6,162 and the growth rate of 5.11%. The
population includes all walks of life like students, young professional, parents, grandparents,
brothers, sisters ect.,.

Promotion

 Social Media and websites

 Website: www.bananaroll.com.ph

 Facebook: Bananaroll

 Twitter: @Bananaroll

 Instagram: @Bananaroll.ph
 DMMC INSTITUTE OF HEALTH SCIENCES

Grand Opening

Promotion strategy is a strategy on how the company products or service will be

promoted and it is important component of marketing strategy. Banana roll will use social
media and website to promote it. Grand opening will also serve as a promotional strategy
where in first one hundred customers that’s name starts with the letter B will have a free
banana roll. The customers only need to bring valid ID that will confirm that their name really
starts with the letter B.

Pricing

The researchers considered all the factors before setting the price of Banana Roll. Some
factors are Labor Cost, Raw Materials, and Demands and Supplies. Each Banana Roll has its own
unique content or filling which means they are different from the ingredients consumed. This is
also a factor to consider when it comes to their price. The consumer can purchase banana rolls
per piece which cost 12.00 pesos and per dozen 120 .00 pesos this price is affordable for our
consumers.

 Price
PRODUCT UNIT PRICE (php)
Banana Roll Meat and Vegetables Php 12.00
Banana Roll Cheese and Bell pepper Php 12.00

 Raw Materials
The proponents will conduct a direct selling in which the customer can buy the actual
product per piece. The main ingredients of the said product can be found at the
Tanauan Public Market. Below are the list and cost of the ingredients.

Materials Quantity Unit Unit Price Amount

Banana 2 Kilogram P 20.00 P 40.00
Pork 1 Kilogram P 210.00 P 210.00
Potato ½ Kilogram P 30.00 P 30.00
Carrots ½ Kilogram P 40.00 P 40.00
Bell pepper 3 Pieces P 5.00 P 15.00
Onion ½ Kilogram P 45.00 P 45.00
Garlic ½ Kilogram P 45.00 P 45.00
Egg 8 Pieces P 7.00 P 56.00
Cheese 165 Grams P 48.50 P 48.50
Breadcrumbs 5 Pack P 30.00 P 150.00
Salt 1 Pack P 5.00 P 5.00
Pepper 1 Pack P 5.00 P 5.00
Oil 2 Liters P 160.00 P 160.00
Total: P 849.50
 DMMC INSTITUTE OF HEALTH SCIENCES

Packaging

Packaging as part of promoting the product, it include delivering the product on a good
and neat packaging and labeling. The above picture shows the packaging of Banana rolls on a
transparent Tupperware with colorful ribbons that will surely attract the customers. The size of
the box also depends on the number of banana which will be ordered by the customer. The bos
of banana rolls can be ordered also as solo (suited for gifts and giveaways) by 4-6 pcs and by
dozens inside the box. The picture on the left side shows the packaging of solo order. This is
suited gifts for your loved ones, giveaways on any such occasions and for personal stuff (take
out).
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Process
Preparation of Raw Wash, peel and cut the Sauté the ground meat
Materials and ingredients banana, carrots, potatoes, in a pan.
needed for the production. onion and garlic.

Add the salt and pepper Add the carrots and

to taste. potatoes.

Quality Control

Defects (checking if cooked

accordingly; Not too hard or
soft)

No Yes Prepare the Quality

bananas and Control
then put the
filling (checking if
the filling is
Slice the cheese and bell including the
placed
pepper into strips and cheese and properly and
prepare the ingredients bell pepper the shape is
for coating. inside of it. well formed)

No Yes

Defects Coating
and
dressing

Defects Packaging Cooling Frying

down

No Quality Control Yes

Appearance and
attractiveness

FINISHED
PRODUCT
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People

Organizational Structure

Irhene C.Malapitan
Manager

Khiela Camille
Carpio
Marketing Manager

Duties and Responsibilities

Manager

Manager oversee the daily operations in retail establishments selling everyday items.
Their responsibilities include recruiting and training staff, collaborating with vendors, ensuring
that safety policies are implemented, solving customer complaints, and resumes highlight
leadership, supervisory skills, organization, commercial awareness and teamwork.

Financial Manager

Financial manager advises clients on appropriate business planning and help in decision
making processes to ensure that business is financially successful. This might involve advising
on investments, savings, pensions or insurance products.
 DMMC INSTITUTE OF HEALTH SCIENCES

Marketing Manager

The marketing manager will be responsible for data entry, accounts payable, payroll,
and grant report entry, managing the organization's HR, helping and creating organizational
program budgets in collaboration with the executive director and program direct, marketing
task and other miscellaneous task.

Production Manager

Production manager, you'll be involved with the planning, coordination and control of
manufacturing processes. You'll make sure goods and services are produced efficiently and that
the correct amount is produced at the right cost and level of quality. Production managers
ensure that manufacturing processes run reliably and efficiently. Responsibilities of the job
include: planning and organizing production schedules estimating, negotiating and agreeing
budgets and timescales with clients and managers.

Working Schedule/Business

Work Shift Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Schedule

Employee Green Green Green Green Green Red Yellow

1

Employee Green Green Yellow Green Green Green Red

2

Employee Green Green Green Green Red Yellow Green

3

Employee Green Green Red Yellow Green Green Green

4

Legend:

Green Working Days

Yellow Day-Off

Red Half-day
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Chapter V
Financial Plan

Factory Equipment and Furniture & Fixture

Qty. Amount 60

Refrigerator 1 23,500.00 391.67

Aircon 1 14,500.00 241.67

Double Deep Fryer 1 10,00.00 166.67

Food Warmer 2 4,000.00 66.67

Chairs 10 5,000.00 83.33

Tables 4 12,000.00 200

Tong 4 2,500.00 41.67

Jhason Jar (Beverage Container) 2 2,500.00 41.67

Trays 5 1,500.00 2.50

Total 77,500

Sales
Year
1 Year 2 Year 3 Year 4 Year 5
Sales SP Qty.
Amou Qty. Amou Qty. Amou Qty. Amou Qty. Amou
nt nt nt nt nt
Banana 12 50,024 600,28 53,5 642,93 58,9 707,65 60,4 725,76 62,21 746,54
Roll 8 78 6 71 2 80 0 2 4
Meat &
Vegeta
ble
Banana 12 50,024 600,28 53,5 642,93 58,9 707,65 60,4 725,76 62,21 746,54
Roll 8 78 6 71 2 80 0 2 4
Cheese
& Bell
pepper
1,200, 1,285, 1,415, 1,451, 1,493,
576 872 304 520 088
 DMMC INSTITUTE OF HEALTH SCIENCES

Project Cost
Description Annual Cost (php)

Building Rental P 12,500.00

Factory Equipment P 15,550.00

Working Capital for 3 P 773,928.80

months
Raw Materials P 352,327.25
Direct Labor P 221,572.00
Utilities P 200,029.55
Pre-operating Expense
Government P 10,000.00
Fees
Advertising P 25,000.00
Cash Contingencies P 58,975.93
Capital Investment P 500,000.00
P 125,000.00 each

Cost of Good Sold

Banana Roll
Statement of Cost of Good Sold
Y1 Y2 Y3 Y4 Y5
Direct 520,201.00 600,766.00 580,413.00 600,073.50 630,000.00
Materials
Direct Labor 120,107.00 120,701.00 120,780.90 120,601.80 150,000.00
Fixed Factory 202,276.00 301,134.00 420,000.00 401,985.90 400,500.80
Overhead
Total 849,584.50 1,022,601.00 1,121,194.18 1,122,661.20 1,180,500.80
Manufacturing
Cost
Add: WIP, Beg
Less: WIP, End
Cost of Good 849,584.50 1,022,601.00 1,121,194.18 1,122,661.20 1,180,500.80
Manufactured
Add: FG, Beg
Less: FG, End
Cost of Good 849,584.50 1,022,601.00 1,121,194.18 1,122,661.20 1,180,500.80
Sold
 DMMC INSTITUTE OF HEALTH SCIENCES

Chapter VI
Findings

Summary of findings:

This findings are directly related to several basic factors that were defined during the cause of
this study:

 The scope of location of the business will be at Barangay Natatas, Tanauan City,
Batangas were the population has 6,162 with its annual growth rate of 5.11%.
 The quantity of the product will decrease in the month of May because one of our
target customer which is the students is having their vacation.
 The target age will be only 10-35 years old considering the health conscious of the
higher age.
 Product’s quantity will increase because of the annual growth rate per year.
 Insufficient supplier of the raw material to be needed to produce the product.
 DMMC INSTITUTE OF HEALTH SCIENCES

Chapter VII
Conclusion

These conclusions are directly related to several basic factors that were defined during the
course of this study:

 We conclude that aged of 10-35 will be our target age for the health-conscious
purposes.
 We conclude that the product price needs to adapt and considerate who has the
capability to buy it.
 We conclude that the place is good because if we include the nearby barangay which is
Balele of its number of populations that will increase our sales.
 We conclude that we will have more people to operate our business so that it will get
target sales and quantity.
 We conclude that most of the suppliers should be near the location of the business.
 DMMC INSTITUTE OF HEALTH SCIENCES

Chapter VIII
Recommendation

These Recommendation are directly related to several basic factors that were defined during
the course of study:

• We recommend our product to the citizens of Barangay Natatas and other nearby
barangays due to our outstanding and very accessible location that offers delicious treats to our
customers.
• We recommend that our production will be the same even in the summer vacation of
the student because there is still a nearby company and a resort that can also generate a
customer.
• We recommend that the people aged 10-35 are our target market because of their
capability to buy our products and any age higher than that are determined as health-conscious
individuals already.
• We recommend additional people to run our business during peak seasons to
accommodate more customers and offer more products to gain more sales.
• We recommend that the price of the products should be affordable that the target
customers can avail.
• We recommend that the supplier of the other raw materials should be at Tanauan City,
Public Market for an easy access that may lessen our expenses.
DMMC INSTITUTE OF HEALTH SCIENCES

Chapter IX
Appendices