1.

Based on the research entitled “Television Fast-Food Restaurant Marketing” written by McClure,
Auden C. ; Tanski, Susanne E. ; Gilbert-Diamond ; Dianne Adachi-Mejia ; Anna M. ; Li, Zhigang ;
Li, Zhongze ; Sargent, James D. et al., (2012), said that the time spent watching TV is an
established risk factor for obesity, and exposure to food advertising on TV is one possible
mediator of this TV obesity relationship. The relationship between exposure to TV advertising
and obesity has been indirectly demonstrated in epidemiological studies of younger children,
estimating exposure through television viewing and special advertising.
2. Budiyanti, Hety ; Patiro, Shine Pintor ; Siolemba et al., (2018) said on their research studies
entitled “ Perceived Fairness, Emotions, and Intention of Fast Food Chain Restaurants Customers
in Indonesia ” if they experience insulting treatment or a disrespectful attitude from the service
staff, they will also question the interactional fairness. From the perspective of the customers’
sacrifice in consuming the product or service, the price to be paid (price fairness) and time spent
(procedural fairness) are substantial factors. The more customers perceive fairness from the
service they receive, the more positive emotions they will experience toward the service
organization.
3. Min, Hokey ; Min, Hyesung et al., (2011) In brief discussion of their research entitled “ Cross-
cultural competitive benchmarking of fast-food restaurant services ’’ It was once found that
Koreans viewed employee courtesy far greater vital for their service influence of service quality
than Americans, while they have been less concerned about food charge than their US
counterparts. Koreans tended to be extra brand-conscious than Americans and therefore
regarded word-of-mouth reputation more significantly than Americans for restaurant choice.
This learn about implicit of competitiveness among cultural benchmark.
4. In view of the research entitled “ How Digital Marketing Influences Purchase Intention? A Case
of Fast Food Industry ” by Umair ; Pathan Agha Waleed ; Jabeen, Aneela ; Ali, Akram ; Meghani,
Satram Das ; Shaikh, Fasih Ahmed et al., (2021)
Digital advertising epitomizes a large range of advertising strategies such as social networking
marketing, electronic mail marketing, affiliate marketing. Additionally, social community
advertising and marketing is the platform which will increase customer reach. Through social
media marketing, the marketers are building a relation between the manufacturer and the
clients when offering conversation channels and financial values.
5. According to Heredia, Alfonso M. ; Hipolito, Joao ; Nunes, Odette ; Ribeiro, Luisa ; Moura,
Tatiana ; Laneiro, Tito et al., ( 2017 ) on their research entitled “ Fast Food Marketing Strategies
and their Impact on Childhood Obesity ” Children are particularly prone to fast-food terrible
effects. Fast meals typically refers to meals with brief cooking times, excessive in calories, low
priced and without difficulty accessible. Food advertising is strongly directed at younger groups,
specially in the direction of children, such as pre-school children, with the intent of growing now
not solely brand awareness however additionally desire and loyalty.
6. Based on the brief research of Anees, Rao Tahir et al., (2020) entitled “ Evaluating the Impact
of Customer Relationship Management (CRM) Strategies on Customer Retention : A Study of
Fast Food Chains in Pakistan ” Companies now are centered on developing their inner patron
retention strategies rather then making their personnel very customer-focused and welcoming.
Today, in a very aggressive environment the agency is committed on pleasurable their client
needs and looking for to do that greater correctly than the rivals. he fast-food is turning into
 rather misguided, leading suppliers to introduce advantageous marketing techniques to achieve
comparative advantage and develop their grasp of customer needs.
7. In the studies of Nair, Veni Dr. ; Das, Sarit Prava Dr. et al., ( 2020 ) entitled “ A Study on the
Perception of Youth Towards Fast Food ” Companies now are centered on developing their inner
patron retention strategies rather then making their personnel very customer-focused and
welcoming. Today, in a very aggressive environment the agency is committed on pleasurable
their client needs and looking for to do that greater correctly than the rivals. Through examining
past tries at making healthier way of life choices, we saw how the removal of unhealthy
behaviors frequently left a social and emotional void that humans did no longer anticipate, and
which exacerbated feelings of boredom and loneliness, making sustaining change very
challenging to maintain.
8. In summary of the research entitled “ Fast food industry ethics: Can Employee 's Ethical
Awareness Be Improved? ” by Moore, Lorene Joanna et al., ( 2015 ) Multiple times employers
are centered on getting their new personnel trained in the challenge of the day. This can reason
other applicable factors of the job, such as ethical stage to be pushed aside. Typically, when
everyone talks about Fast food chain they think the teenagers. The fact that the group of
workers is younger capacity that the employees may not be aware of what is moral and
unethical. Some of the requirements are common sense, then again if the worker is not
conscious of what is unethical, they will not think twice about performing an ethical. They
performed a survey.
9. According to the research of Soba, Mustafa ; Aydin, Erhan et al., ( 2011 ) entitled “ Ethical
Approach to Fast Food Product Contents and Their Advertisement Strategies ; Usak University
Faculty of Economics and Administrative Sciences TURKEY ” Customers don't think terrible
aspects of quick foods. Actually corporations avoid giving bad records about their products so
human beings eat and then they will have some troubles in following ages. Advertising is an
integral phase of advertising activities. Marketers are now using a couple of techniques and
channels to attain young buyers such as in school marketing or via social media. In some
international locations governments attempt to do some restrictions towards fast food meals in
order to stop people (especially children) ingesting too a lot quickly food.
10. Based on the research entitled “ Social Media Marketing in Fast Food Chains: Benefits‟ Role in
Increasing Online Brand Community Participation and Its Influence on Brand Trust and Brand
Commitment ” by Francisco, Bernadette Celine H. et al., ( 2016 ) Even though fast food shoppers
have been not found to be mainly driven through fast food chain facts through Facebook pages,
it is nonetheless important for these food organizations to inform contributors on their menus,
food offerings, and services. On top of that, keeping high exceptional in quick food chains‟
products and offerings is vital too. This is to ensure that buyers will be coming lower back for
greater now not only to their Facebook pages but also to their respective establishments.
Through the above-mentioned tactics, marketers can additionally develop possible techniques
and motion plans that focus on the desires of their goal market.
11. Furthermore, Williams Jerome D. ; Keryn E. Pasch ; Chiquita Collins et al., ( 2012 ) said on their
research entitled “ Ethical and Responsible Food and Beverage Marketing to Children and
Adolescents ” Given the disagreements about children and adolescents, it is now not surprising
that the two organizations have unique views of parental responsibility. The enterprise
informants argued that commercial speech deserves safety in and of itself, and as such, their
 business speech should not be regulated. When requested about ethical issues, one company
nutrition scientist said: Companies are making claims inside the letter of the regulation I's dotted
and t’s crossed and they are nonetheless being screamed at via the advocates.
12. Based on the research of Mehta, Harsh Raj et al., ( 2021 ) entitled “ A Study on the Ethical Issues
With Respect to Marketing of Fast Foods ” A range of innovations are vital to today's consumers.
Their taste buds determine out whether or not or a restaurant or even the entire fast-food
enterprise in the country exists. This has efficiently posed a amazing barrier for food marketers,
who have resorted to unethical practices as a result. The fast food eating places are primed to
maximize velocity efficiency and confinity. The business enterprise ambitions to provide and
grant great products at velocity and in an efficient way. Also, the organization wants to make
positive that will reduce the moral issue in labeling and packaging.
13. According to the research entitled “ Waste Management of Fast Food Chains in Ozamiz City,
Philippines ” by Elmedulan, Arniel M. Jr. ; Apat, Militsa M. ; Matunog, Victoria E. et al., ( 2014 )
When requested about ethical issues, one company nutrition scientist said: Companies are
making claims inside the letter of the regulation I's dotted and t’s crossed and they are
nonetheless being screamed at via the advocates. Garbage crisis in the country especially on the
Metro Manila continues as the extent of strong waste is growing no longer solely in the
households but from exclusive business businesses such as quick foods.
14. Adam, Muhammad ; Amir ; Ahmed, Faiz et al., ( 2017 ) based on the research entitled “
Contemporary Digital Marketing Practices in Fast Food Chains in Pakistan ” Advertising used to
be displaying the hidden magic of your products and desires of the purchaser through it that is
making them desired it to have. Technology is the great way to advertise your product, with the
emergence of it we can without a doubt see the common advertising is all transforming on
digital marketing. People in our ages kids, adults, and grown ups are all using internet. Digital
marketing basically is about reaching your customers through a digital platform like social media
channels, web and mobile.
15. Based on the research entitled “ Food Quality Attributes among Malaysia’s Fast Food Customer”
written by Shaharudin, Mohd Rizaimy ; Mansor, Suhardi Wan ; Elias, Shamsul Jamel et al.,
( 2011 ) Among the things demanded by consumers are varieties of food, quality, nutritiousness,
safe foods and at a reasonable cost. Taste plays an important role to give a positive sensory
effect towards customer satisfaction. Flavor and types of food play an important role to be
offered to the customer. Customers have their own reasons to want to visit or to return to any
restaurant. Among the attributes that they are constantly seeking are : quality, value and
rejuvenating and comfortable environment. To them, offering good food and service are not
sufficient to attract new and retain existing consumers.