DEPARTMENT OF JOURNALISM AND MEDIA STUDIES

Jahangirnagar University
Savar - 1342, Dhaka, Bangladesh

FIRST YEAR

List of Courses:

First Year: BSS (Honours) Programme in Journalism and Media Studies

Course
Course Title Nature Unit Credits Marks
Code
JMS 101 Concepts of Communication Theoretical Full 4 100
JMS 102 Concepts of Journalism Theoretical & Practical Full 4 100
JMS 103 Mass Media in Bangladesh Theoretical & Practical Full 4 100
JMS 104 Bangladesh Studies Theoretical Full 4 100
JMS 105 Bangla for Media Theoretical Full 4 100
JMS 106 English for Media Theoretical Full 4 100
JMS 107 Computer Skills Theoretical & Practical Half 2 50
Viva-Voce Oral Half 2 50
28 700

Course Description:

FIRST YEAR
JMS 101: Concepts of Communication (Theoretical)
Course Objectives: This course is designed to help students understand the basic concepts, processes, and
issues of communication. It is expected that after completion of the course, students will be able to make use
of the different aspects and processes of communication for efficient communication.

Course Content: Brief history of communication; concepts and definitions of communication; scopes and
purposes of communication; natures of human communication; models of communication process; functions
of communication; types of communication; roles and levels of communication; language and verbal
communication; nonverbal communication; perception; listening; and self in communication.

Books Recommended:
Joseph A. Devito - Human Communication
D.K. Berlo - The Process of Communication
Raymond Williams - Communication
Sereno and Mortensen - Foundations of Communications

JMS 102: Concepts of Journalism (Theoretical & Practical)

Course Objectives: This course is designed to give the students basic understanding of journalism as a
distinct practice and profession along with its core concepts and issues.

Course Content: Definitions, scopes and forms of journalism; functions of journalism; social responsibilities
of journalists; definitions and characteristics of news; news values and elements; classification of news and
news sources; news flow into media houses; content of newspapers (news, editorial, post-editorial, standing
material, feature, article, advertisement); ethics of journalism; the press and the law; pressure on the press;
terminology; citizen journalism; and freedom of expression.
Practical: Practical work will be done on the basis of the contents taught under this course.

Books Recommended:
Fraser Bond - Introduction to Journalism
George Fox Mott - New Survey of Journalism
Michael Kunczik - Concepts of Journalism
Robert Schmuhl - The Responsibilities of Journalism
Tony Harcup - Journalism

JMS 103: Mass Media in Bangladesh (Theoretical & Practical)

Course Objectives: This course is designed to give the students an account of the historical background as
well as the current state of the Bangladeshi mass media.

Course Content: History and growth of the press in the Indian sub-continent; press in Bengal; reflection of
society in the press; social reform and press; role of press in the Language Movement; press and the War of
Independence of Bangladesh; history of television; radio and film in Bangladesh; current state of the print
and electronic media; media boom in the private sector; community radio in Bangladesh; and new media.

Practical work will be done on the basis of the contents taught under this course.

Books Recommended:
S. Natarajan - A History of Press in India
J. Natarajan - History of Indian Journalism
Subrata Shanker Dhar - Bangladesher Sangbadpatro
Tarapod Pal - Bharoter Sangbadpatro
Alamgir Kabir - Films of Bangladesh
Anupam Hayat - Bangladesher Chalacchitrer Itihas

JMS 104: Bangladesh Studies (Theoretical)

Course Objectives: This course is designed to develop students’ understanding and knowledge about the
socio-economic, political and cultural contexts of the ancient and contemporary Bangla.

Course Content: Overview of the ancient Bengal; anthropological identity of the Bengali race; main trends
in the history of medieval Bengal; medieval Bengal under the East India Company; religious and social
reform movements; nationalist movements; 1947: division of the Indian sub-continent; Language Movement
1948-1952; education movement of 1962; six-point movement of 1966; mass uprising of 1969; War of
Independence and emergence of Bangladesh in 1971; constitution of 1972; indigenous people in
Bangladesh; military regimes in Bangladesh: General Ziaur Rahman and General Ershad; mass movement
against Ershad in 1990, and restoration of democracy; and the Chittagong Hill Tracts peace treaty in 1997.

Books Recommended:
R. C. Majumder - History of Bengal (Vol 1)
Sirajul Islam (ed.) - History of Bangladesh (4 volumes)
Nihar Ranjan Ray - Bangaleer Itihas
J.N. Sarker - History of Bengal
K.B. Sayeed - Pakistan: The Formative Face
Abul Mansur Ahmed - Amer Dekha Rajnitir Ponchash Bachhar
Tofazzal Hossain Manik Mia - Pakistani Rajnitir Bish Bachhar
Bashir Al-Helal - Vasha Andolon Proshangaw
Dr. Mohammad Hannan - Bangladesher Muktijudher Itihas
JMS 105: Bangla for Media (Theoretical)
Course Objectives: This course helps the students develop Bangla writing skills. Emphasis is given on
learning different forms of Bangla, used in writing news, feature, and article for the print, online, and
electronic media.

Course Content: Appropriate use of Bangla grammar; principles of Bangla spelling; techniques of Bangla
language composition; essay writing; book review; and translation. The students will practice on selected
news stories and features from the local Bangla newspapers, online news portals, radios, and televisions.

Books Recommended:
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Selected news-stories and feature articles from Bangla newspapers, radios and TVs.

JMS 106: English for Media (Theoretical)

Course Objectives: This course is designed to help the students learn the basics of English writing skills,
which will help them master the art of writing news reports, articles and features for the print, online, and
electronic media.

Course Content: Introduction to English language and writing skills; fundamentals of English grammar;
techniques of writing correct sentences; appropriate use of words and phrases; paragraph writing; techniques
of sentence corrections; English composition and comprehension; essential elements of writing; developing
writing style; techniques of vocabulary build-up; and techniques of speaking and listening.

Books Recommended:
William Strunk & JR. & E. B. White - The Elements of Style
T. M. Bernstein - Watch Your Language
V.R. Ruggiero - The Art of Writing
Raymond Murphy - English Grammar in Use

JMS 107: Computer Skills (Theoretical & Practical)

Course Objectives: This course aims to introduce the students to basic computing skills, use of different
computer applications and efficient internet browsing. The students will also be given ideas about the basic
hardware formation of a computer and networking.

Course Content: Techniques of using the primary applications of programmes like MS Word, MS Excel,
MS Power Point; internet browsing; techniques of changing file formats (i.e. MS Word files into PDF
format); using a web-browser, opening emails; techniques of uploading and downloading files; using
elementary level software; and formation of CPU. Alongside giving the students theoretical knowledge, they
will be oriented with the practical applications of computer and networking.

Practical: Practical work will be done on the basis of the content taught under this course.

*Marks Distribution: The total 35 marks of the year-final examination will be distributed into two separate
examinations -- 25 paper-based and 10 computer-based.

Books Recommended:
Peter Norton - Introduction to Computer
P. K. Sinha - Computer Fundamentals
 DEPARTMENT OF JOURNALISM AND MEDIA STUDIES
Jahangirnagar University, Savar, Dhaka, Bangladesh

SECOND YEAR

Second Year BSS (Honours) Programme in Journalism and Media Studies

COURSE CODE COURSE TITLE UNIT CREDITS MARKS

JMS 201 Interpersonal and Group Communication Full 4 100
JMS 202 Media, Society and Culture Full 4 100
JMS 203 Information Gathering and News writing Full 4 100
JMS 204 Editing Full 4 100
JMS 205 Bangladesh Studies (Contemporary) Full 4 100
JMS 206 Social Processes and Institutions Half 2 50
JMS 207 Economic Processes and Institutions Half 2 50
JMS 208 Contemporary World Issues and Events Half 2 50
Viva-Voce Half 2 50
28 700

SECOND YEAR

Course Code and Title

JMS 201: Interpersonal and Group Communication

Course objective: This course is designed to give students the understanding of the preliminaries of
interpersonal and group communication.

Course contents: nature of interpersonal communication; relationship development and

deterioration; barriers to communication; interpersonal conflict management; self concept and self
disclosure; types and formats of group communication; members and leaders in group
communication, nature of and approaches to organizational communication; communication
networks, and communication flow in organizations and public communication.

Books Recommended:
Joseph A. Devito- Communication Concepts and Processes
Joseph A. Devito- The Interpersonal Communication Book
G. Myers and M. Myers- The Dynamics of Human Communication
Richard Hall- Organizations: Structures, Processes and Outcomes
Stewart Tubbs and Sylavia Moss- Human Communication
W.W.Wilmot- Dyadic Communication
T.K.Gamble- Communication Works
E. Rogers & Agarwala- Communication in Organization
 SYLLABUS | BSS (HONS) | DEPT OF JOURNALISM AND MEDIA STUDIES

Ralph Webb- Interpersonal Speech Communication

Course Code and Title

JMS 202: Media, Society and Culture

Course objective: The course critically examines the interplay among media-society and culture.
Discussion on media and mass culture, media and pressure groups, media and political economy,
media representation of contemporary ideology and culture, and the growth of media industries will
be given considerable emphasis.

Course contents: Main trends in the studies on media and society; mass culture, entertainment
industries, media imperialism, invention of reality and the make-believe media, cultural and political
issues relating to the powerful influence of the mass media, media and government relationships;
classical studies on media effects.

Books Recommended:
Michel Gurevitch et al- Culture, Society and the Media
James Curren et al- Mass Communication and Society
Michel Parenti- Make-believe Media
Michel Parenti- Inventing Reality
Donald Lazere(ed)- American Mass Media and Mass Culture
S.A. Lowery and M. DeFleur- Milestones in Mass Communication Research
A.M. Ali- Communication and Political Socialization
Hibert and Reuss- The Impact of Mass Media
Melvin L. DeFleur- Understanding Mass Communication
Leo Jeffres- Mass Media
T. McPhail- Electronic Colonialism
G. Nasrin, M. Rahman and S.Parvin- Gonomaddhom o Janosamaj (Bengali)

Course Code and Title

JMS 203: Information Gathering and News Writing

Course objective: This course is designed to help the students develop basic skills for gathering
information and writing news reports.

Course contents: Techniques of gathering information for print and electronic media, sources of
news, news beats, interview as techniques of news gathering and its types, news writing structure,
intro writing, writing simple news reports(emphasis will be given on the following areas: disaster,
fire, accident, obituary).

Books Recommended:
Carl Warren- Modern News Reporting
Harris and Johnson- The Complete Reporter
Campbell and Wolsely- Newsman at Work
Melvin Mencher- News Reporting and Writing
Sally Adams- Interviewing for Journalists

Course Code and Title

JMS 204: Editing

Course objective: This course is designed to help the students develop basic news editing skills both
for print and broadcast media. The focus will be given on copyediting techniques, headline writing,
rewriting, photo-editing, caption writing and translation.

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 SYLLABUS | BSS (HONS) | DEPT OF JOURNALISM AND MEDIA STUDIES

Course contents: introduction to news copyediting; use of copyediting symbols; introduction to

newsroom; qualities and functions of copyeditor; copy selection and treatment; stages in
copyediting; rewriting; basics of translation; photo selection, editing and treatment; basics of layout,
design and page make-up.

Books Recommended:
Bastian, Case and Bakette- Editing the Days News
Garst and Bernstein-Headlines and Deadlines
Floyd K. Baskette, et. al- The Art of Editing
R. Thomas Berner, Allyn and Bacon- The Process of Editing
Bruce H. Westley- News Editing
T.J.S. Jeorge- Editing: A Handbook for Journalists
S.M.A. Chowdhuri- Sub-Editing
John Morrish- Magazine Editing
Stephen Quinn- Digital Sub-Editing and Design

Course Code and Title

JMS 205: Bangladesh Studies (Contemporary)

Course objective: This course is designed to give the students the understanding of contemporary
social, economic, political, and cultural development in Bangladesh.

Course contents: 1947: division of Indian sub-continent; disparity between East and West Pakistan;
historic language movement 1948-1952; education movement of 1962; 6 point movement of 1966;
mass uprising of 1969; war of independence and emergence of Bangladesh in 1971; ethnic
groups/indigenous people in Bangladesh; Marshall law in Bangladesh: General Ziaur Rahman and
General Ershad; mass uprising against Marshall law and democratization movement in Bangladesh;
problems in Hill Tracts and peace treaty in 1997; care-taker government and its failure; The
Constitution of Bangladesh and its amendments; Bangladesh’s contribution to world peace and its
security.

Books Recommended:
Raunak Jahan- Pakistan: Failure in National Integration
K.B.Sayeed- Pakistan: The Formative Face
Abul Mansur Ahmed- Amer dekha rajnitir ponchash bochor
Tofazzal Hossain Manik Mia- Pakistani rajnitir bish bochor
Bashir Al-Helal- Vasha Andolon Proshangaw
Hasan Hafizur Rahman(ed)- Bangladesher swadhinota judhaw-dolilpotro
Dr. Mohammad Hannan- Bangladesher mukti judher itihasa
Mahfuzul Haq Chowdhury (ed)- Thirty Years of Bangladesh

Course Code and Title

JMS 206: Social Processes and Institutions

Course objective: The course is designed to enable the students to get a view of society and culture
by giving them some perception of the pattern of social relationships of individuals and groups
within a society, based on systems of social roles, norms and shared meanings.

Course contents: The course will focus on the following areas: key concepts in sociology; origin of
the theories of society; socialization process; relationship between culture and society; social
stratification and class structure; kinship, marriage and the family; ethnicity and race; gender and
sexuality; religion; social change; overview of some sociological theories; Functionalism;

JMS | SESSIONS 2011-2015 | JAHANGIRNAGAR UNIVERSITY | PAGE 3 OF 4

 SYLLABUS | BSS (HONS) | DEPT OF JOURNALISM AND MEDIA STUDIES

Structuralism; Marxism; Postmodernism; cultural relativism; technology and social changes;

community services; NGO’s, government and legal institutions, cultural and intellectual institutions.

Books Recommended:
Anthony Giddens- Sociology
Metta Spencer and Alex Inkeles- Foundations of Modern Sociology
Beth B. Hess, Elizabeth W.Marklon and Peter J. Stein- Sociology
George Ritzer- Sociological Theory
Kenneth Thompson and Jeremy Tunstall(ed)- Sociological Perspectives
Hamza Alavi- Sociology of Developing Societies
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Course Code and Title

JMS 207: Economic Processes and Institutions

Course objective: This course is designed to teach students the concepts and fundamentals of
economics, and principal of economic institutions. Alongside the fundamentals of economics, the
students will learn about the key financial institutions and issues often cover by the news media.

Course contents: Field of Economics, supply and demand, elasticity, price system, opportunity costs,
economic growth and real GDP,GNP, unemployment and labour market, inflation, Central Bank,
stock market, garments industry, small and medium entrepreneurship, commercial banks, remittance
and other national economic issues.

Books Recommended:
Paul Samuelson- Economics
Andrew Webster- Introduction to the Sociology of development
Hamza Alavi- Sociology of Developing Societies

Course Code and Title

JMS 208: Contemporary World Issues and Events

Course objective: This course is designed to give comprehensive understanding to the students on
the political, socio-economic and cultural issues and crisis of the contemporary world. Emphasis is
laid on developments in international affairs from 1945 to date.

Course contents: Nature of political, socio-economic and cultural issues and problems in the
contemporary world; role of international organizations for peace building effort; international
affairs since 1945; conflicts of interest, trouble spots of the world; prospects of peace and
cooperation.

Books Recommended:
C.W. Kegley- The Global Agenda
D. S. Papp- Contemporary International Relation
G. Myrdel- Asian Drama
B. Russett and H. Starr- World Politics
P. Willetts (ed)- Pressure Group in the Global System

JMS | SESSIONS 2011-2015 | JAHANGIRNAGAR UNIVERSITY | PAGE 4 OF 4

 DEPARTMENT OF JOURNALISM AND MEDIA STUDIES
Jahangirnagar University, Savar, Dhaka, Bangladesh

THIRD YEAR

Third Year BSS (Honours) programme in Journalism and Media Studies

COURSE CODE COURSE TITLE UNIT CREDITS MARKS

JMS 301 Theoretical Approaches to Media Studies Full 4 100
JMS 302 Media Laws and Ethics Full 4 100
JMS 303 Advanced Editing Full 4 100
JMS 304 Broadcast Journalism Full 4 100
JMS 305 Communication Research Methodology Full 4 100
JMS 306 Online Journalism (Theory and practice) Half 2 100
JMS 307 Public Relations Half 2 50
JMS 308 Media Appreciations Full 4 100
JMS 309 Political Processes and Institutions Half 2 50
JMS 310 Gender Communication Half 2 50
Viva-Voce Half 2 50
34 900

THIRD YEAR

Course Code and Title

JMS 301: Theoretical Approaches to Media Studies

Course objective: The course gives the introduction to the theories of media analysis. The paradigm
shift of communication research and the issues and concepts of media content, audience formation
and media effects; political economy of media, structuralism, post- structuralism, culturalism, post-
colonialism, and post-modernity will be on focus of discussion.

Course contents: Introduction to communication and media theories; normative theories of media
structure and performance; world information and communication order; nature and dimension of
political economy, structuralism, post- structuralism, culturalism, post- colonialism, and post-
modernity and the debates.

Books Recommended:
B. Ashcroft, G. Griffith and H. Diffin(ed)- The Postcolonial Studies Reader
Cary Nelson and Grosberg (ed)- Marxism and the Interpretation of Culture
David Held- Introduction to Critical Theory
Edith Kurzweil- The Age of Structuralism
P.M. Rosenau- Postmodernism and the Social Sciences
 SYLLABUS | BSS (HONS) | DEPT OF JOURNALISM AND MEDIA STUDIES

Sevrin and Tankard- Communication Theory

Raymond Williams- Towards 2000
Geoffrey Reevs- Communication and the Third World
D.K.Thessu(ed)- Electronic Empires: Global Media and Local Resistance

Course Code and Title

JMS 302: Media Laws and Ethics

Course objective: This course introduces the students to the legal and ethical aspects in the media.
The course examines the history and development of media laws and regulations in Bangladesh and
world perspective.

Course contents: Historical perspectives of media laws; socio-economic aspects of media laws;
freedom of the press in global and Bangladesh perspectives; RTI, Tort, Libel, Privacy, Contempt of
court, Censorship, Copy right, Press Council Act; Fundamental rights and the Constitutional
provisions to freedom of expression; Cyber crime and laws.

Books Recommended:
A.N.M. Gaziul Hoque- Mass Media Laws and Regulations in Bangladesh
Gazi Shamsur Rahman- Laws Relating to the Press in Bangladesh
Gazi Shamsur Rahman- Commentary on the Press Council
The Constitution of the People’s Republic of Bangladesh
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Course Code and Title

JMS 303: Advanced Editing

Course objective: This course is designed to give the students the comprehensive knowledge of
advanced copy editing skills. It will focus on the scope, importance and techniques and other related
matters of copy editing both for print and broadcast media.

Course contents: Copy selection and its treatment; rewriting; handling press releases; headline and
intro writing; principles of page make-up and schedule making; proof reading; translation; picture
editing; newspaper content analysis.

Books Recommended:
A.Crowell- Creative News Editing
Bastian,Case and Baskette- Editing the Day’s News
Root and Gilmore- Modern Newspaper Reporting
Bruce Westley- News Editing
Garst and Bernstein- Headlines and Deadlines
Fox Mott et al- New Survey of Journalism
Gene Gilmore- Modern Newspaper Editing
G. Gilmore and R. Rovt- Editing in Brief
Herald Gross- Editors on Editing
B.N. Ahuja and S.S. Chabra- Editing
Martin Gibson- Editing in the Electronic Era
Harold Evans- Editing and Design (5 volumes)

Course Code and Title

JMS 304: Broadcast Journalism

JMS | SESSIONS 2011-2015 | JAHANGIRNAGAR UNIVERSITY | PAGE 2 OF 5

 SYLLABUS | BSS (HONS) | DEPT OF JOURNALISM AND MEDIA STUDIES

Course objective: The course focuses on the theory and practice of radio and television journalism.
It covers the techniques of reporting and editing news for radio and television. It sheds light on the
growth and development of the electronic media, programme, commercial and newscasting.

Course contents: Growth and development of radio and television; basics of TV and radio reporting;
differences between print and broadcast journalism; types of bulletin; techniques of broadcast news
writing; spot coverage; interviewing; presentation: qualities of a presenter; programmes,
commercials and news-casting, TV/radio news production, terminology. National Broadcast Policy
and Freedom of broadcasting.( The course will put emphasis on practical work).

Books Recommended:
W.A. Weed- Electronic Journalism
M.V. Charnley- News by Radio
H. Fisher- Radio Program Idea book
R. Aspinall- Radio Program Production
Brown and Jones- Radio and Television News
David Keith Cohler- Broadcast Journalism: A Guide for the Presentation of Radio
J. Herberts- The Techniques of Radio Journalism
James A. Brown and Ward L. Quaal- Radio-Television-Cable Management
Gerals Milleison- Television Production
Indrajit Banerjee et al- Public Service Broadcasting in the Age of Globalization

Course Code and Title

JMS 305: Communication Research Methodology

Course objective: This course will introduce techniques necessary to communication research. This
course will help the student to conduct independent research on media contents in small scale. It will
also teach statistics, especially on data processing and representation.

Course contents: purposes of mass media research; research design; research procedures;
quantitative methods; sampling; survey; content analysis; qualitative methods; case studies;
readership research; circulation studies; readability survey; ratings and non-ratings research in the
electronic media; research in media effects; focus group discussion; historical analysis; data
analysis; and report writing; measures of central tendency and measures of dispersion; correlation;
regression; non-parametric statistics.

Books Recommended:
Babbie Earl- The Practice of Social Research
Therese Baker - Doing Social Research
Floyed Fowler- Survey Research Methods
Arthur Berger- Media Analysis Techniques
David Deacon et al- Researching Communications
Hugh Malcolm Beville- Audience Ratings
Roger Wimmer and Joseph Dominick- Mass Media Research
Allen Edwards- Statiscal Methods
Mendenhall et al- Modern Elementary Satistics
M. H. Gopal- Introduction to Research Procedures
Ralph O. Nefziger & D. M. White – Introduction to Mass Communication Research

Course Code and Title

JMS 306: Online Journalism (Theory and practice)

Course objective: This course aims to provide the students theoretical foundation and practical skills
to equip them with internet and some digital technologies. This will make them capable of using

JMS | SESSIONS 2011-2015 | JAHANGIRNAGAR UNIVERSITY | PAGE 3 OF 5

 SYLLABUS | BSS (HONS) | DEPT OF JOURNALISM AND MEDIA STUDIES

internet for information gathering and on-line publishing. The course combines theory with hands-
on experience in the computer laboratory.

Course contents: Introduction to Internet; techniques of browsing; exploring internet materials;

exploring credible web sources; basics of web publishing; planning and designing a news site;
electronic copyediting; techniques of publishing on-line edition of newspapers and radio-TV, e-
magazines; producing and publishing text, photos, graphics, audio and video; the state of on-line
journalism in Bangladesh and the internet as an alternative medium in contemporary world.

Books Recommended:
Randy Reddick- The Online Journalist
Lisa C. Miller- Power Journalism: Computer Assisted Reporting

Course Code and Title

JMS 307: Public Relations

Course objective: This course studies Public Relations as a distinct field of practice. It covers some
preliminaries and applications of public relations.

Course contents: Nature and process of public relations; methods of PR; applications of PR; PR and
new technologies; differences in PR, promotion, publicity; PR and the law; the future of public
relations; public opinions and style and language in persuasion.

Books Recommended:
S.M. Cutlip- Public Relations
D. L. Wilcox- Public Relations
S. Black and M.L. Sharpe- Practical Public Relations
J.E. Martson- The Nature of Public Relations
R. Simon- Perspective in Public Relations
A.R. Poolman- Profitable Public Relations
J.W. Hill- The Making of Public Relations
Douglas Ehninger, Bruce E. Gronbeck, Alan H. Monroe- Principles of Speech Communication

Course Code and Title

JMS 308: Media Appreciations

Course objective: Development of mass media will be evaluated and newspaper, radio, TV and
other mass media will be reviewed, discussed and appreciated and critically discussed in global and
national perspective in this course.
Books Recommended:
John Fisk- Reading Television
W.D. Rowland, Jr. And Bruce Walkins(ed)- Interpreting Television
L. Braudy and M. Cohen (ed)- Film Theory and Criticism
Andrew Robinson- The Inner Eye

Course Code and Title

JMS 309: Political Processes and Institutions

Course objective: This course deals with the conceptions of political processes, structures of
political power and the holistic approaches to contemporary political theories and media-politics
relationships.

Course contents: Conceptualising political processes; structures of political power; political culture;
political socialization; political participation; elections in the political process; political

JMS | SESSIONS 2011-2015 | JAHANGIRNAGAR UNIVERSITY | PAGE 4 OF 5

 SYLLABUS | BSS (HONS) | DEPT OF JOURNALISM AND MEDIA STUDIES

organization; overview of some contemporary political theories; relation of political institutions and
media; and the role of media in good governance and democracy.

Books Recommended:
R. E. Dowse and J. A. Hughes- Political Sociology
J. Dearlove and P. Saunders- Introduction to British Politics
Arno A. And W. Dissanayake- The News Media in National and International Conflict
Thomas R. Dye and Harmon Zeigler- American Politics in the Media Age
Simon Cottle (ed)- Ethnic Minorities and the Media
Davidson, Walter Philips- Mass Communication and Conflict Resolution

Course Code and Title

JMS 310: Gender Communication

Course objective: The course aims to focus on the study of gender issues and the role of
communication and media in meeting the gender inequalities that have been practiced in daily life. It
also discusses how media play role in creating sense of gender equality in media portrayals and in
media contents.

Course contents: Problems in male dominated knowledge production and portrayal by media;
feminist theoretical contributions to culture/media studies; historic representation of women in
media contents; correcting distortions and creating alternatives; contemporary constructions of
women and ‘man’; women in culture, and in democracy.

Books Recommended:
N. Benner et al (ed)- Culture, Ideology and Social Practices
J. Berger- Ways of Seeing
Kamla Bhasin and Bina Agrwal (ed)- Women and Media: Analysis, Alternatives and Actions
Ila Joshi (ed)- Asian Women in the Information Age
M. Gallagher- Unequal Opportunities; the case of women and the media
Philip Lee (ed)- The Democratization of Communication
A.Kuhn- The Power of the Image: Essays on Representations and Sexuality

JMS | SESSIONS 2011-2015 | JAHANGIRNAGAR UNIVERSITY | PAGE 5 OF 5

 DEPARTMENT OF JOURNALISM AND MEDIA STUDIES
Jahangirnagar University, Savar, Dhaka, Bangladesh

FINAL YEAR
Final Year BSS (Honours) programme in Journalism and Media Studies

COURSE CODE COURSE TITLE UNIT CREDITS MARKS

JMS 401 Advanced Reporting 4 100
JMS 402 Communication and Development 4 100
JMS 403 Communication and Technology 4 100
JMS 404 Writing for Audio-Visual Media 2 50
JMS 405 Audio-Visual Production 2 50
JMS 406 Photo Journalism 2 50
JMS 407 Advertising 2 50
JMS 408 Graphic Communication 2 50
JMS 409 Global Media System 4 100
JMS 410 Comprehensive 4 100
Viva-Voce 2 50
32 800

FINAL YEAR

Course Code and Title

JMS 401: Advanced Reporting

Course objective: The course will extensively focus on enabling the students to master the skills and
methods of reporting on different social, political, cultural, economic and development events at
different levels and contexts.

Course contents: In-depth reporting: investigative and interpretative; follow-up stories. Topics
include: financial and budget report; science and technology; elections; development issues; human
rights; minorities; women and children; health and environment. (Discussion will be followed by
field work)

Books Recommended:
C.D. MacDougal- Interpretative Reporting
Gouglas Anderson- Contemporary News Reporting
William Gaines – Investigative Reporting for Print and Broadcast
Neale Copple- Depth Reporting
George S. H, E. M. Dennis, A. H. Ismach, S. Hartgen- New Strategies for Public Affairs Reporting
M.V.Charnley- Reporting
Neal and Brown- News Writing and Reporting
Philip Gain, Q.A. Tahmina, Shishir Moral (ed)- Handbook on Election Reporting
 SYLLABUS | BSS (HONS) | DEPT OF JOURNALISM AND MEDIA STUDIES

Julien Elfenbein- Business Journalism

Philip Gain (ed)- Bangladesh Environment: Facing 21st Century

Course Code and Title

JMS 402: Communication and Development

Course objective: This course aims to provide to the students the in depth perspectives on
development journalism and provides the knowledge, skills and techniques for building strong
relationship between communication and development. It also takes a critical look at the field of
Development Communication in national and international contexts.

Course contents: Role of communication in development; historical overview of development

communication; diffusion of innovation; current status of DC, its possibilities and limitations;
theoretical and methodological approaches to development communication; relationships between
power, communication and development; participatory development communication; grass-roots
communication; communication on agriculture, nutrition, health and environment; relationships
between power, communication and development.

The course will also cover the topics such as new concepts of journalism; advocacy journalism;
citizen journalism; community journalism. Throughout this course students will be encouraged to
make frequent field visits and write reports and features on wide range of issues including gender
concerns, children rights, human rights, good governance, micro-finance, disaster management,
rural empowerment, right to information and minority issues.

Books Recommended:
Michael Kunkzigk- Concepts of Journalism: North and South
K.S. Nasir and S.A. White- Perspective on Development Communication
Srinivas R. Melkote- Communication for Development in the Third World: Theory and Practice
M. Golam Rahman- Communication Issues in Bangladesh
R.C. Hornick- Development Communication
Jan Servaes et al (ed)- Participatory Communication for Social Change
Bella Mody- Designing Messages for Development Communication
Shirlely A. White- Participatory Communication: Working for Change and Development
Daniel Lerner- Passing of Traditional Society
Y.V.L. Rao- Communication and Development
K. Bhasin and B. Agrwal (ed)- Women and Media: Analysis, Alternatives and Actions
E.M. Rogers- Communication and Development: Critical Perspectives
M.Golam Rahman- Communication in Bangladesh: Media Responses and Campaign Strategy
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Course Code and Title

JMS 403: Communication and Technology

Course objective: This course aims to provide the complete understanding on the area of
telecommunication and information technology. The course will also focus on the general
knowledge of broadcast technology including satellite, fibre optics, telephone, teleprinter, radio,
television, cable television, computer, internet, mobile telecommunications and the growing impact
of communication technology on media and society.

Course contents: Basic electronics and concepts of ICT; general literacy on personal communication
and broadcast technologies including Satellite, Fibre Optics, Telephone, Radio, Television, Cable
Television, Mobile communications, Internet, Computer, E-mailing, E-commerce, E-conference.
The ICT policy of Bangladesh and New World Information and Communication Order, and some

JMS | SESSIONS 2011-2015 | JAHANGIRNAGAR UNIVERSITY | PAGE 2 OF 5

 SYLLABUS | BSS (HONS) | DEPT OF JOURNALISM AND MEDIA STUDIES

laws related to telecommunications; impact of information revolution and information society,

Cyber Culture; telecommunications systems and services in Bangladesh.

Books Recommended:
David Bell- An Introduction to the Cybercultures
Bud, Bates and Gregory- Voice and Data Communication Handbook
Herbert Dordick- Understanding Modern Telecommunication
Tim Jordan- Cyberpower
James Martin- Telecommunication and the Computer
McChenscey et al (eds)- Capitalism and the Information Age
Lynn Gross- Telecommunications
Frank Webster- Theories of the Information Society
E.M. Rogers- New Communication Technology
T. F. Baldwin and Stevens Movey- Cable Communication
Marjorie Ferguson- New Communication Technologies and the Public Interest

Course Code and Title

JMS 404: Writing for Audio-Visual Media

Course objective: This course will focus on the preparation of television scripting of programs and
writing screenplay, portraying them into videos and editing them for broadcast. Students will be
assigned on practical production of spot/ program.

Books Recommended:
Gerald Millerson – Effective TV Production
T. Burrows, D.Wood & L. Gross – Television Production: Disciplines and Techniques
David French & Michael Richards (eds) – Contemporary Television
Stinson - Video: Communication and Production
Degen – Understanding and Using Video

Course Code and Title

JMS 405: Audio-Visual Production

Course objective: This course is designed to give the students the extended ideas on theoretical and
practical aspects of video technologies, production processes along with the creative and aesthetic
sense needed to work with any of the broadcast media.

Course contents: Development of video; characteristics of video; introduction to video camera and
operation techniques; pre-production, production and post-production activities; perceiving the
image; new forms of video; interactive video; extensions and expressions using video; techniques of
documentary production; creative script writing; news casting; lighting; editing; extending video
communication to social experience.

Books Recommended:
Clara Degen (ed)- Understanding and Using Video
D.H. Weaver- Videotext Journalism: Teletext, Videotext and the News
Ingrid Weigand- Professional Video Production
Zettl- Television Production Workbook
Nicholas V. Iuuppa- A Practical Guide to Interactive Video Design
Stinson - Video: Communication and Production
David French & Michael Richards (eds) – Contemporary Television

Course Code and Title

JMS | SESSIONS 2011-2015 | JAHANGIRNAGAR UNIVERSITY | PAGE 3 OF 5

 SYLLABUS | BSS (HONS) | DEPT OF JOURNALISM AND MEDIA STUDIES

JMS 406: Photo Journalism

Course objective: The course is designed to enable students to learn the techniques of photography.
Emphasis is given on the theoretical and practical aspects of photography as a unique medium of
communication.

Course contents: Overview of the history of press photography; nature and scope of photo
journalism; Knowledge of light, camera configuration and operation, exposure, techniques of indoor
and outdoor photography; techniques of composition; techniques of digital photography; caption
writing; portrayal of life, problem, prospect and reality through photographs; prospects and
problems of photojournalism as a profession.

Books Recommended:
W.D. Morgan- The Encyclopaedia and Photography
M.J. Langford- Advanced Photography
J. Marett- Photography in Industry
Nirod Ray- Photo Sangbadikata (Bengali)
Fowzul Karim- Photo Sampadana Lay-out O Design (Bengali)
Journal of Photography

Course Code and Title

JMS 407: Advertising

Course objective: This course will focus on the theories and practice of advertising and copywriting
for both print and electronic media. Emphasis is given on preparation of advertisements and media
campaign of products and services. Topics will be followed by practice.

Course contents: Growth and development of advertising; art of copywriting; qualities and functions
of creative writer; advertising plans and strategies; functions and types of ads; preparation of
posters, brochures, folders; radio and television commercials; plans and strategies for media
campaign of products and services; social ads; nature and feature of advertising industry; functions
of advertising agency will be discussed.

Books Recommended:
Wright and Warner- Advertising
Sandage and Frybarger- Advertising Theory and practice
Dirksen and Kroeger- Advertising Principles and Problems
Woodrow Wirsing- Principles of Advertising
Clow and Black- Integrated Advertising, Promotion, and Marketing Communications
Courtland L. Bovee and William F. Arens- Contemporary Advertising
Stephen Baker- Advertising Layout and Art Direction
Philip Kotler- Principles of Marketing

Course Code and Title

JMS 408: Graphic Communication

Course objective: The course covers the theoretical aspects of graphic communication, design and
production of graphic communication. It will also provide the technical know-how of graphic
designing, and the verbal and visual elements needed to produce media contents. The course
provides with the opportunity to specialise in future-facing areas of graphic design practice and
helps to develop skills relevant to a career as a broad-ranging design professional.

Course contents: Basic ideas on graphic communication; elements of graphic design and essential
tools for graphic design; basic design principles including composition, form, type and colour;

JMS | SESSIONS 2011-2015 | JAHANGIRNAGAR UNIVERSITY | PAGE 4 OF 5

 SYLLABUS | BSS (HONS) | DEPT OF JOURNALISM AND MEDIA STUDIES

histories, theories and debates in relation to visual culture; development of twentieth and twenty-
first century ideas in graphic design and visual communications. The course will include self
initiated projects by the students in preparing portfolio, websites and other print publications

Books Recommended:
Eric Miller- Graphic Design Guide
Arthur T. Turnbull and Russell N. Baird- The Graphics of Communication: Typography, Layout,
Design
W.J. Bowman- Graphic Communication
Matthew P. Murgio- Communication Graphics
G. A. Stevenson- Graphic Arts Encyclopaedia

Course Code and Title

JMS 409: Global Media System

Course objective: This course will attempt to make an extended analysis on media situations through
the various issues and concerns of social, cultural, political differences and historical events and
practices of different regions and countries.

Books Recommended:
L.J. Martin and A. G. Chaudhury(ed)- Comparative Mass Media Systems
Geoffrey Reevs- Communication and the Third World
James Curren and Myung-Jin Park- De-Westernising Media Studies

Course Code and Title

JMS 410: Comprehensive

There will be a written comprehensive examination at the end of the forth year.

JMS | SESSIONS 2011-2015 | JAHANGIRNAGAR UNIVERSITY | PAGE 5 OF 5

 DEPARTMENT OF JOURNALISM AND MEDIA STUDIES
Jahangirnagar University
Savar - 1342, Dhaka, Bangladesh

Syllabus
MSS in Journalism and Media Studies Programme
(Academic Sessions: 2015-2016, 2016-2017 and 2017-2018)

Program Overview:
The Master’s of Social Sciences (MSS) in Journalism and Media Studies is an intensive and advanced programme, in which the
students gain comprehensive knowledge about the theoretical and practical aspects of journalism, media and communication. Since
the launch of the programme in 2016, it has concentrated on delivering quality education, keeping in mind the media landscape that
has witnessed an unprecedented transformation over the years.

Traditional media forms are challenged by the new digital media platforms, while the media industries are operating in a complex
globalised context. This one-year programme gives the students an insight into the changing transnational contexts of media structures
and communication practices in the 21st century. Upon successfully completing the programme, the graduates will develop a
command over critical analysis, strategic thinking and audience research skills and be able to deal with the dynamic local and global
media institutions environment. The courses offered in this programme will help a student gain specialisation in journalism, television
and online media.

About the Program:

The MSS in Journalism and Media Studies is a one-year program. Examinations will be held at the end of the academic year. Students
are required to complete 30 credits over the one-year period, meaning that they will be enrolled in 9 or 8 courses that carry a total of
750 marks, inclusive of a viva-voce examination carrying 50 marks. Students will enrol in 9 courses if they are not doing theses.
Thesis students shall study 8 courses (thesis being a full unit course).

Students will enrol in five full unit courses and four half unit courses (in the case of thesis students, it will be two). They can choose
elective courses from the following two streams—Stream A (Journalism) and Stream B (Media Studies).

Distribution of Courses, Marks, and Credits (Year-wise):

The one-year programme carries a total of 750 marks—700 marks for the courses and 50 marks for the viva-voce.

Particulars Total
Credits 30
Number of Courses 9 or 8
Marks 750

1
Unit of Courses and Marks Distribution (Course-wise):
There are two kinds of course offered in the Department—full unit and half unit.
• Each full unit course carries 100 marks:
Tutorial 20
Written exam 80
Total marks 100

• Each half unit course carries 50 marks:

Tutorial 10
Written exam 40
Total marks 50

Evaluation and Grading:

Students’ performance will be evaluated on a 4 point grading scale. After completion of the academic year, they will receive a CGPA
(cumulative grade point average)—the average of GPAs in all the courses taken in the year.

Grading Structure:

Marks (%) Letter Grade

Grade Point
80% and above A+ 4.00
75% to less than 80% A 3.75
70% to less than 75% A- 3.50
65% to less than 70% B+ 3.25
60% to less than 65% B 3.00
55% to less than 60% B- 2.75
50% to less than 55% C+ 2.50
45% to less than 50% C 2.25
40% to less than 45% D 2.00
Less than 40% F( Fail) 0
Incomplete I 0

List of Courses

Course Title Nature Unit Credits Marks

Code
JMS 501 Communication Theories Theoretical Full 4 100
JMS 502 Media Research and Cultural Analysis Theoretical Full 4 100
JMS 503 Advanced Reporting Theoretical & Practical Full 4 100
JMS 504 Advanced Editing Theoretical & Practical Full 4 100
JMS 505 Media Economics and Management Theoretical Full 4 100

2
 Elective Courses:
The following are elective courses. Students will study two courses from Stream - A (Journalism) and two courses from Stream – B
(Media Studies). Thesis students shall study one course each from Stream A & Stream B.

Stream - A (Journalism)
Students will choose two courses from this stream, but thesis students will pick one.
JMS 511 Environmental Journalism Theoretical & Practical Half 2 50
JMS 512 Editorial and Column Writing Theoretical & Practical Half 2 50
JMS 513 Arts and Entertainment Journalism Theoretical & Practical Half 2 50
JMS 514 Multimedia Journalism Theoretical & Practical Half 2 50
JMS 515 Conflict Resolution Journalism Theoretical & Practical Half 2 50
Stream - B (Media Studies)
Students will choose two courses from this stream, but thesis students will pick one.
JMS 521 Film Appreciation Theoretical Half 2 50
JMS 522 Television Appreciation Theoretical Half 2 50
JMS 523 Media Advocacy Theoretical & Practical Half 2 50
JMS 524 Communication Policy Theoretical Half 2 50
JMS 525 Health Communication Theoretical Half 2 50
Thesis
JMS 551 Thesis Theoretical Full 4 100
Viva-Voce Half 2 50

Credits 30
Total
Marks 750

COURSE DESCRIPTION

JMS 501: Communication Theories (Theoretical)

Course Objectives: This course introduces students to the core theories developed in the fields of communication and media studies.
The theories will be analysed keeping focus on the media, and socio-political and cultural institutions.

Course Content: Political economy; structuralism; culturalism; post-structuralism; post-modernism; and key theories of media and
communications developed in the 20th and 21st century.

Books Recommended:
Melvin L. DeFleur & Sandra Ball-Rokeach - Theories of Mass Communication
Denis McQuail - Mass Communication Theory: An Introduction
Em Griffin - A First Look at Communication Theory

JMS 502: Media Research and Cultural Analysis (Theoretical & Practical)
Course Objectives: This course teaches students the advanced techniques of doing independent research in communication and media.
Under this course, each student will conduct fundamental research on a topic related to the media, society, communication, and
culture. Besides, the students will be introduced to the theoretical approaches and methods used to analyse the content, structure, and
contexts of media in a society. The students will learn the concepts, themes, and approaches in media criticism, and gain a command
of different research methodologies.

3
Course Content: Modern methods of communication and media research; textual analysis (semiotics and discourse analysis);
psychoanalysis, narrative and genre analysis, discourse analysis; and key debates in media and cultural analysis.

Practical: Students, under the supervision of the course teacher, will write a research proposal and do a research project as part of
completion of the course.

Books Recommended:
Arthur Asa Berger - Media and Communication Research Methods
D. Deacon, G. Murdock, M. Pickering, and P. Golding - Researching Communications

JMS 503: Advanced Reporting (Theoretical & Practical)

Course Objectives: This course enables students to explore the advanced levels of reporting. They will learn the techniques of
developing ideas for stories for the national level newspapers, online news portals, television, and radio. Special emphasis will be
given on introducing the students to the techniques of investigative journalism. The students will be encouraged to do fieldworks as
part of the course work.

Course Content: In-depth reporting: investigative and interpretative; follow-up stories; financial and budget report; science and
technology; elections; political parties; government; corruption; development issues; human rights; minorities; women and children;
court and legal issues; political violence; health and environment; and the Liberation War.

Practical: Practical work will be done on the basis of the content taught under this course.

Books Recommended:
C.D. MacDougal - Interpretative Reporting
Gouglas Anderson - Contemporary News Reporting
William Gaines - Investigative Reporting for Print and Broadcast
Neale Copple - Depth Reporting

JMS 504: Advanced Editing (Theoretical & Practical)

Course Objectives: This course introduces students to the comprehensive techniques of advanced copy editing. It will explore the
scope, importance and techniques of copy editing for the print and online media.

Course Content: Copy selection and its treatment; rewriting; writing the headline and intro; principles of page make-up and schedule
making; proof reading; translation; photo editing; and evaluating the editing operations in Bangladeshi media.

Practical: Practical work will be done on the basis of the content taught under this course.

Books Recommended:
A. Crowell - Creative News Editing
Bruce Westley - News Editing
Gene Gilmore - Modern Newspaper Editing
Herald Gross - Editors on Editing

JMS 505: Media Management and Economics (Theoretical)

Course Objectives: This course is designed to introduce students to the structures, policies and management of different media
organisations.
4
Course Content: Management theories; unique characteristics of media companies; media companies’ missions and goals; planning
and decision making; leadership; marketing perspectives for the media; market analysis; product planning; promotion; human resource
development for media houses; and financial management.

Books Recommended:
Alan B. Albarran - The Media Economy (Media Management and Economics Series)
Dennis F. Herrick - Media Management in the Age of Giants: Business Dynamics of Journalism
Alan B. Albarran (ed.) - Handbook of Media Management and Economics

ELECTIVE COURSES:
The following are elective courses. Students will study two courses from Stream - A (Journalism) and two courses from Stream – B
(Media Studies). Thesis students shall study one course each from Stream A & Stream B.

Stream - A (Journalism)
Students will choose two courses from this stream, but thesis students will pick one.

JMS 511: Environmental Journalism (Theoretical & Practical)

Course Objectives: This course introduces students to the key national and global concerns in environment conservation and
challenges of climate change fall-outs. The students will explore the scopes of environmental reporting as well as learning the basics
of developing an environmental report.

Course Content: National environmental concerns including air, water and sound pollution; deforestation; endangered wildlife; saline
water in the coastal areas; river grabbing; Sundarbans; CHT region; global warming and industrial world; climate change and its
impact; and key treaties and laws signed in this filed.

Practical: Practical work will be done on the basis of the content taught under this course.

Books Recommended
Robert L. Wyss - Covering the Environment: How Journalists Work the Green Beat
Henrik Bodker and Irene Neverla - Environmental Journalism
Keya Acharya (ed.) and Frederick N. J. Noronha (ed.) - The Green Pen: Environmental Journalism in India and South Asia

JMS 512: Editorial and Column Writing (Theoretical & Practical)

Course Objectives: This course helps students gain an understanding of contemporary social, professional and intellectual concerns in
the practice of journalism. Special focus will be given on adopting the techniques and fundamentals of writing editorials for the print
and online media. It will further deal with the opinions and editorials published in the national and international newspapers.

Course Content: Fundamentals of editorials; techniques of writing editorials; strategies for finding editorial and column ideas;
researching ideas; differences among news, column and editorials; social impact of editorials and columns; practice of writing
editorials and columns; locating credible sources; persuasion techniques; establishing an effective style and tone; and writing for
diverse audiences.

Practical: Practical work will be done on the basis of the content taught under this course.

Books Recommended
Conrad C. Fink - Writing Opinion for Impact
5
Suzette Martinez Standring - The Art of Column Writing: Insider Secrets from Art Buchwald, Dave Barry, Arianna Huffington, Pete
Hamill and Other Great Columnists

JMS 513: Arts and Entertainment Journalism (Theoretical & Practical)

Course Objectives: This course is designed to help students explore the opportunities in the fields of films, theatre, music, fashion,
television and lifestyle. Under this course, students will learn the key techniques of writing and developing stories in the aforesaid
fields as well as gaining skills to create new newsworthy ideas.

Course Content: Popular entertainment industry in Bangladesh; techniques of reporting films and entertainment issues; research to
develop new ideas; media law and ethics to entertainment journalism; entertainment and advertisements; and entertainment and
globalisation.

Practical: Practical work will be done on the basis of the content taught under this course.

Books Recommended:
Francine Brokaw - Beyond the Red Carpet: The World of Entertainment Journalists
Samuel P. Winch - Mapping the Cultural Space of Journalism

JMS 514: Multimedia Journalism (Theoretical & Practical)

Course Objectives: This course introduces students to the latest tools and techniques of multimedia journalism. Gone are the days
when a journalist might be expected to start a story at 9:00 in the morning, file his copy by the evening, and then see it in the next
day’s newspaper. Journalists now have access to more storytelling tools - blogs, smart phones, high-quality DSLRs, Facebook,
YouTube - than at any other time in industry’s history. This course helps students tell one story across a range of media.

Course Content: Concepts of multimedia journalism; tools used in multimedia journalism; strategies for multimedia production and
delivery; generating ideas and researching content; exploring internet based media forms; interactive narratives for journalists;
journalism for digital and social media; and exploring the future of multimedia journalism in Bangladesh.

Practical: Practical work will be done on the basis of the content taught under this course.

Books Recommended:
Richard Hernandez and Jeremy Rue - The Principles of Multimedia Journalism: Packaging Digital News
Andy Bull - Multimedia Journalism: A Practical Guide

JMS 515: Conflict Resolution Journalism (Theoretical & Practical)

Course Objectives: This course teaches students standard journalism practices and techniques that could contribute to peace-building
in conflict-ridden society. It explores the nature and dynamics of conflict and conflict resolution and alternates between theory and
practice, or concepts and techniques. This course also includes an examination of the most recurrent sources of violent conflict, and
cultural and structural traditions that contribute to those sources.

Course Content: How conflict starts; sources of violence; how conflict ends; mapping local conflict; interests and needs and common
ground; hate speech; gender; safety; journalists as victims: trauma; journalism’s limitations; and reporting on peace-building issues.

Books Recommended:
Ross Howard - Conflict Sensitive Journalism: A Handbook

6
Jake Lynch and Annabel McGoldrick - Peace Journalism: Conflict & Peacebuilding

Practical: Practical work will be done on the basis of the content taught under this course.

Stream - B (Media and Communication)

Students will choose two courses from this stream, but thesis students will pick one.

JMS 521: Film Appreciation (Theoretical)

Course Objectives: This course teaches students both historical and theoretical viewpoints on films. It discusses the earliest attempts
to define the cinema and the most recent efforts to place film in the contexts of psychology, sociology, philosophy and aesthetics. A
number of films will be screened by the course teacher as part of the course work.

Course Content: Auteur theory; mise-en-scene; narrative theory; feminist theory; queer cinema; global cinema; digitization and
globalisation of films; difference among film, movie and cinema; contemporary development in film technologies; methods of film
criticism; and political films.

Books Recommended:
Ed Sikov - Film Studies: An Introduction (Film and Culture Series)
Dennis Petrie and Joe Boggs - The Art of Watching Films

JMS 522: Television Appreciation (Theoretical)

Course Objectives: This course gives students a comprehensive understanding about the functions, roles and scopes of television as a
medium. Upon successfully completing the course, the students will be able to assess the television medium from different socio-
political and cultural perspectives.

Course Content: Origin and growth of television; the arts and science of television; the language of television; content, context and
casting; television production: theory and practice; social impact of television; television as a propaganda machine; television and
non-stop news networks; television and education; violence; the structure of television entertainment; satellite and cable channels;
television viewing practices; and future perspectives of television.

Books Recommended:
Michael Wolff - Television is the New Television: The Unexpected Triumph of Old Media in the Digital Age
Ethan Thompson and Jason Mittell - How To Watch Television

JMS 523: Media Advocacy (Theoretical & Practical)

Course Objectives: This course is designed to introduce students to fundamental ideas of media advocacy. Upon successfully
completing this course, the students will be able to view news coverage critically, and discuss and identify how different story frames
direct attention to different kinds of solutions to social and public concerns.

Course Content: Media advocacy concept; principles and approaches to designing media operation for social and public changes;
outlining strategic use of mass media, and various indigenous and alternative media; stakeholders and policy makers; key public
concerns in Bangladesh; and exploring social media for campaigns.

Practical: Practical work will be done on the basis of the content taught under this course.
7
Books Recommended:
John A. Daly - Advocacy: Championing Ideas and Influencing Others
James P. Farwell - Persuasion and Power: The Art of Strategic Communication

JMS 524: Communication Policy (Theoretical)

Course Objectives: This course is designed to give students an overview of the current approaches to and issues in communication
policy formulation and planning at the organisational, national, and global levels. It will further enable the students to develop basic
skills in formulating communication policies.

Course Contents: Communication and policy sciences; models and approaches to communication polices and planning; national level:
the four theories model; images and action; system analysis; short and long term forecasting for communication technology planning;
economic analysis; and communication decision-making and evaluation strategies.

Book Recommended:
Hamid Mowlana - Communication Policy and Planning: An Integrative Approach
Robin Mansell (ed.) and Marc Raboy (ed.) - The Handbook of Global Media and Communication Policy

JMS 525: Health Communication (Theoretical)

Course Objectives: This course is designed to provide students with a critical understanding of the effects of the media—mass, social,
and participatory—in promoting and impeding the achievement of public health goals. Students will develop the skills necessary to
use media strategically to advance public health policies and social change.

Course Content: Design, implementation and evaluation of media campaigns to promote public health goals; examination of theories
and research on media influences; and design on digital media-based health communication campaigns.

Books Recommended:
C.F. Parvanta, D.E. Nelson, S.A. Parvanta, and R.N Harner - Essentials of Public Health Communication
S.E. Taylor - The Tending Instinct: How Nurturing is Essential for Who We are and How We Live
E. Tufte - Beautiful Evidence

JMS 551: Thesis

Students will conduct a thesis on a relevant topic, following proper research methods. Only a select few will be able to enrol for a
thesis, based on their academic performance. Thesis students will not choose their supervisors. The academic committee of the
Department shall appoint supervisors for them. After submission of the research paper, they shall attend a defence. Their paper and
their performance in the defence will be evaluated in accordance with the university rules.

-End-