ISSUE NO.

5
Welcome to the fifth edition of Paragonia.
In this issue we will update you on Paragon
Kuwait and Oman’s latest news, achievements
and successful stories since the last issue
came out. Hope you enjoy what we have
compiled for you….

Paragon Bulgaria Operations Manager

to head Paragon Kuwait
The internationally awarded branding agency,
Paragon Marketing Communications; celebrated
for innovative and disruptive work shaking
up the industry, has kicked off its New Year
by locally infusing new blood throughout its
agency ranks coupled with top management
restructuring in the Paragon independent
network as Ivan Totev Paragon’s Bulgaria
operations manager takes the helm at Paragon
Kuwait while his predecessor Diana George
leads Paragon Oman. Marzouq Jassem Al
Marzouq and Louai Alasfahani both remain
as founding partner/chairman and founding
partner/chief creative officer respectively.
Ivan Totev launched his carrier as a copywriter
and swiftly honed his skills at international
agencies in Bulgaria such as: Bates,
Ogilvy&Mather and Saatchi&Saatchi, where
he held the position of managing director
prior to joining Paragon, the fastest growing
independent agency in the region. Ivan’s rich
experience extends beyond the telecom, retail,
financial and FMCG sectors which he is most
passionate about having worked for the last
15 years for some of the Balkan’s (Eastern
European) mega brands in his specialized
fields of integrated marketing communications,
branding, new business development and
consultancy.
Ivan stated, ‘’Kuwait’s local advertising industry
is highly developed yet highly price sensitive;
a fact that continues to fascinate thereby
propelling Paragon’s upward trajectory through
deep understanding of its client’s brand-values,
markets, competitors and delivering more than
just creative designs as advertising solutions
but equally important, campaigns that have
measurable results and real direct impact
on business profits through pushing sales
upwards’’. He added, “Paragon’s lead position
is maintained by fuelling its creative renaissance
by utilizing graphic design as a business strategy
in an independent network corporate culture
operating in three markets namely Kuwait,
Bulgaria and Oman with plans to expand to
other GCC countries in the very near future”.
Both Ivan Totev and Louai Alasfahani had the
privilege of being mentored by Misa Lukic
President of the Management Board & Co-
owner at MMS Communications/Publicis Group
Ivan Totev, Operational Manager, Kuwait
Serbia (Leo Burnett, Publicis, Saatchi).

The success
principles
seminar
cosponsored
by Paragon
Marketing
Communications

26 International publication features

Paragon’s work on branding
Kuwait’s leading integrated marketing The Paragon network
communications agency Paragon Marketing stretches from Kuwait,
Communications was featured in two books Oman to Bulgaria, where it
by Marc Praquin recently published The Book functions as a fully-fledged
of the year Volume Four & Volume Five. This is marketing communications
the 26-th international publication to showcase agency in each of the
work by Paragon Marketing Communications. mentioned countries.

Design and Design Book of the year is a Paragon has won a

compilation of 730 international design awards total of 57 international,
have been deconstructed to be used as a hand regional and local awards
book for designers or enthusiasts. Each book on creativity and also
edition shows different work from Paragon has been featured in 26
done for its clients in Kuwait such as F3 and international books on
Jamali Beauty club. advertising and graphic
design such as Design
Matters 01 Portfolios by
Maura Keller; The Big
Book of Self Promotion;
Letterhead and Logo Design 12 by Rockport,
The Complete Graphic Designer by Ryan
Hembree, Stop Think Go – How typography
& graphic design influence behavior by
Steven Heller and Mirko Ilic, Logo Lounge
Master Library Volume 1
3000 Initial & Crest logos
by Catharine Fishel and
Bill Gardner, Logo Lounge Alex. W. White, Design DNA Logos 300+
Master Library Volume 4 Logos Deconstructed by Matthew Healey,
3000 Type & Calligraphy Crack, Recycling and Redesigning Logos
logos by Catharine Fishel by Micheal Hodgson, Identity Crisis by Jeff
and Bill Gardner, Creating Fisher, Design and Design.com Book of the
Graphic Design to a year 365 Days to graphic packaging product
Budget by Scott Witham, design, Logo Lounge Master Library Volume 2
Logo Lounge 4 – 2000 – 3000 Animal and Mythology Logos, Kuwait
International Identities Arab Advertising Award Book, Logo Lounge
by leading designers Master Library Volume 3 – 3000 Shape and
by Catharine Fishel symbol logos.
and Bill Gardner, Really
Reference to Paragon work is available on
Good Logos Explained
its official Facebook page and YouTube
by Margo Chase, Rian
channel.
Hughes, Ron Miriello and

Paragon was shortlisted

at Dubai Lynx 2013 in
Design category

Paragon Oman launches Phase 2 of

Muscat Hills
Paragon Oman recently launched
phase 2 of the prestigious Muscat Hills project
utilizing a 360-degree approach of integrated
marketing communications.

The campaign is targeting high net worth

individuals from all around the world, as the
project is one of a handful of free hold projects
in the Sultanate of Oman.

Oman Newspaper celebrate

its 40th year’s anniversary
Oman Nigh was the name of the celebration ceremony
of Oman Newspaper for celebrating its 40th year’s anniversary ,
Paragon joined this event by designing the logo of the event and all
collateral such as program leaflet, roll ups, Flyers to even designing
the special VIP invitation cards.

The designs reflects the feeling of the Omani Night and its
celebration of this amazing event from the logo and it Arabic
calligraphy to the VIP invitation with the leather engraving .

To read more about this articles click here

Louai Alasfahani
certified
by Brian Tracy
Louai Alasfahani the CEO& Chief Creative Officer of
Paragon Marketing Communications had the privilege to
be certified from Brian Tracy by attending his live seminar
at Radisson Blu – Kuwait.

Brian Tracy is a motivational speaker and author. He

has conducted seminars and workshops in 61 countries
worldwide, and he is the Chairman and CEO of Brian
Tracy Inter national, a company specializing in the training
and development of individuals and organiz ations.

Box Hill College Kuwait appreciations

Paragon Marketing Communications has recently received a
Certificate of Appreciation and has obtained a yearly ever since opening the
Internship Program with Box Hill College in Kuwait. Paragon commences
this program on an annual basis because as a team we believe in
presenting the opportunity for any individual to expand their horizons
and develop grand educational minds. Paragon supports & deems early
preparation in Kuwait, in order to help widen each characters work ethics.
We value our collaboration with the Box Hill College in Kuwait and the
internship program and will forever continue on assisting and training the
education sector, to better prepare students for a vivid future.

Quote Links to follow

» http://www.facebook.com/ParagonMC

“ Design is thinking made visual.

”
» http://www.youtube.com/paragonmarcom
» http:// www.bloganubis.com

Kuwait Oman
Al Hamad Towers, Tower A, 3rd Floor, Qibla, Muscat, North Ghubra, way 3672, villa 5453
Abu Bakr St., Behind Sheraton Hotel Coordinates: 23°35’59”N 58°23’25”E
Coordinates: 29°21’45”N 47°57’39”E Tel: +968 22021586
Tel: +965 22974400 www.paragonmc.com
Diana Dimitrova
Tel: +965 22974390
Mob.: +968 94102102
Ivan Totev
Louai Al-Asfahani KUWAIT • BULGARIA • OMAN
Mob: +965 66562415 Mob.: +968 94009977
Omar Abuhijleh
Mob: +965 66699917

© 2013 Paragon Marketing Communications

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