Summer Internship Project Report

On

“ DIALOGUES MEDIA ”

Submitted by:

ANJALI ARUN KHANDRE

Under the guidance of:

Rajesh Vaidya

Department of Management Technology

Shri Ramdeobaba College of Engineering and Management, Nagpur
2020-21
 Certificate

dialogues media
value the brand

INTERNSHIP CERTIFICATE:

To, 22th July'21 Ms. Anjali Khandre, Nagpur.

This is to certify that Ms. Anjali Khandre, a student of "Ramdeobaba Institue" Nagpur, has worked as a "Research Executive" in
Market Research Department for a period of 45 Days Internship dated 7th June'21 to 22th July'21 to manage "Research
Project" for " Atal Tinkering Lab " to connect the schools to get registered for the project and get the application forms filled.

During her period of work with "Dialogues Media" we have found her to be thorough in her work as she possesses Good
Communication and Listening Skills & Capable to provide Logical Solutions to any problem with an excellent performance to
run the Company's Research Projects.

Based on her capabilities and accomplishments, we believe that her talent will not only benefit the company which she will
work in future but also will assist her to reaching her personal and professional goals

Anjali, we wish you all success in your future endeavors and we are confident that you will find new challenges, opportunities
and satisfaction with the company whoever you associate in future.

Med

Candidate Signature Anjali Khandre

BC 603, Royal Garden, Borivali, Mumbai - 400066. Maharashtra, India. Contact: +91 9967376098.
Email: humanresources@dialoguesmedia.com www.dialoguesmedia.com

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 Executive Summary

I remember my interview with the HR of my company at Dialogues Media She was looking
for a person who have interest and has current updates about the digital world. I realised
this during the first few minutes of the interview. As I got selected I realised this was a crucial
phase of my life.

I was a part of Research executive Team at Dialogues Media.

First phase of my internship was about getting familiar with the Products & Services offered
by Dialogues Media as well as the Environment (People & Processes) at Dialogues Media.
After a few days, I was put into a team which was working for the World Bank. Taking
surveys for 1 week it was great experience interacting with different people.I worked on the
Social Media Marketing as well.

Phase Two started in Third week onwards I started my working with the Atal tinkering lab
project Team. It was a very dynamic profile and various tasks were already planned for me
by my team head, these included calling different school in various cities and states of india
and telling them about what atal tinkering lab is about. which gave me the opportunity to
learn how to interact. Scheduling a team call daily for the agenda was the motivation for me
to work enthusiastically.

Digital Marketing is about combination of various things-value of content is most important

as the people who are searching online have to be provided with information which is
relevant & they can use. If one succeeds in doing this rest of the sales follows.

It was a very exciting journey of seven weeks in Dialogues Media where I got ample
opportunities to learn and apply my knowledge which I got in Management course. It helped
me a lot to contribute to the growth of business. Also along with core learning regarding
marketing and online B2C scenario, this internship improved my writing skills, creative
abilities and interviewing skills and result that I was able to deliver was indeed a confidence
booster.
 Acknowledgements

It gives me immense pleasure to express my deepest sense of gratitude and sincere thanks to
our highly respected and esteemed guides Mr. Rajesh Vaidya, Head of Training and
placement and Mr. Jigneesh Prajapati Head of Dialogues Media for their valuable guidance,
encouragement and help for completing this work. Their useful suggestions for this whole
project and cooperation are sincerely acknowledged.

My deep sense of gratitude to Head of Research Executive team for providing me an

opportunity to carry out the Internship work at the organization.

Furthermore, I would like to thank Mr. Chandan Vichoray Head of Department of

Demartment of management technology RCOEM for whole hearted support.

At the end i would like to express my sincere thanks to all my friends, colleagues and others
who helped me directly or indirectly during this project.
 Table of Contents

Chapter Content Page

Number
1. Introduction of Company 1.1 The Company 6
1.1.1 Vision
1.1.2 Mission
1.2 The Customer
1.3 The Competition
1.4 The Environment
1.4.1 PESTEL Analysis
1.4.2 Porters Five forces Analysis

2. SWOT Analysis SWOT Analysis of Dialogues Media 12

3. Specialization wise Description 3.1 Product portfolio of the company 13

3.2 Promotion strategies of company

3.3 Customer service

3.4 Market share

4. Business Objectives 4.1 Objectives 16

4.2 Constraints/ Limitations
4.3 Task

7. Conclusions Internship Conclusion 18

 Chapter 1: Introduction to Company

1.1 The Company

Dialogues Media is a prominent media-based organization applying measurements to

evaluate the adequacy of administrations or results of their client in the serious
commercial center. Directly from finding the intended interest group assembling and
getting a valuable input, we offer the total range of aptitude including Advertising, Market
Research, Digital PR Activities and web-based media.
It has been found since 2015 and it's been a serious ride! Discoursed Media started with
limited scope accounts and steadily developed into a powerful station utilizing a group of
best advertising experts. Our keen experiences and clear prescience have prompted
acquire a decent standing from our customers. By giving Customer Council on our
keenness and experienced judgment, independent of the business size we endeavour to
give our best to them.
Dialogues Media has adapted to the use of new technology to keep things humming. Right
from implementing a paper trail with bound contracts, lien releases, and change orders,
they keep it legal and documented to narrow down ambiguity.
Organization Structure:
1.1.1 Vision

 Dialogues Media aim to integrate social and other ecological concerns with their business
operations
 To make a balance between business administration and management and socially
relevant quests
 To boost and strengthen the brand value of the client’s products or services as well as the
company

1.1.2 Mission

Company’s aim is to provide quality services in the field of advertising, market

research,digital PR and social media.

Mission Evaluation:
Component Present
Customers Yes
Product / Services Yes
Markets Yes
Concern for survival, growth, profitability No
Technology No
Philosophy No
Self-concept No
Concern for public image Yes
Concern for employees Yes
1.2Customers:

Dialogues Media strive to create a distinctive content for each brand. It understands that
each brand is different and incomparable. Therefore the brand message should merit the
product or service we are selling.

It begins by holding a thorough discussion with the client to know understand the product or
the service. Once the brand image is clear, a theme is built around it and marketing
strategies for your action plan are drawn up. The visual style, the message and the ‘tone and
voice’ of the brand are set. It develops content which is useful to their TG, Informative and
Engaging

Dialogues Media is a noted media based company applying metrics to assess the efficacy of
services or products of their customer in the competitive market place. Right from
discovering the target audience building and getting a useful feedback, we offer the
complete spectrum of expertise including Advertising, Market Research, and Digital PR
Activities & Social Media.

The clientele of the Dialogues media are given in the gallery below

1.3 Competitions:

There are various companies in India that creates content like Godot Media, Yellow seed,
Lexiconn content, wordplay etc. Also, there are companies that does Research work like RNB
research, Hansa Research, Majestic MRSS etc. These are the Top competitors’ of the
dialogues media. Instead, being intense competition Dialogues media is striving to get its
position into the market with its quality work and hard efforts

Competitive Advantage of dialogues media that makes it different from its competitors’ is
flexibility. Dialogues media is in Research, Digital Marketing and content writing. It provides
varied range of services which makes it into unique point of selling.
1.4 The Environment:

1.4.1 PESTEL Analysis:-

PESTEL Analysis

Political - As the company provides services which are mostly related to the Research field
and PR services along with Advertising , so political influence do not affect the business
aspects to that much extent (until the assignment is not the Government Project). Company
strictly follow the rules and regulation guidelines by government for R&D programs.

Economic – the economical factor has significant impact on both the business and the
Clientele. As the economy grows, many well established firms look for their business
expansion and vice versa, and for that their first approach will be of analyzing the market
itself. Our company and its clientele are directly proportional so in that way the business will
get impacted.

Social – Due to the pandemic, company has a Virtual working environment, virtually Social
factor do not affect the business to larger extent.

Technology – Nowadays no industry can sustain without the digital and technical support.
As almost every sector has witnessed this Digital transformation in the working environment
so do the Research Field. It is important for the client to understand the findings from the
research to identify the opportunities and gaps in the business and this can be achieved
through various data interpretation tools available. Technology affect both the business and
the clients. This also helps firms to analyze and target their potential market.

Environment – this aspect do not affect the services offered by the company.

Legal – the company is proprietary based company and bounded by the all the legal aspect.
Company follows all the legal guidelines and regulations that exists on issue related to
informed consent, confidentiality, providing incentives and various forms of research
misconduct. This aspect helps company to focus on result-oriented performance.
1.4.2 Porter’s Five Forces Analysis:-

Threat of new entrant – As nowadays many firm strive for the research approach for
understanding the market requirements, consumer behavior, potential opportunities and
threats so they rely themselves on the third party research agency as the process is quite
costly and require the accurate results, so the industry is developing, which creates the
threats of new entrants.

Suppliers bargaining power: Bargaining power of supplier is very low or negligible as it is a

Research firm.

Threat of substitute: Due to high expectance of accurate result and powerful workforce
requirement there are few competitors in the industry leaving few quality substitutes.

Customer’s bargaining power: Findings will only be valuable if the process and methodology
used is accurate and for the client the result will only be helpful if its showing any idea or
opportunity.

Competitive Rivalry: As the industry is developing the rivalry is high.

Summary of Porters Five forces analysis

Force Strength
Threat of new Entrants High
Supplier Bargaining power Low
Threat of Substitute Low
Customers bargaining power High
Rivalry among existing competitors High
 Chapter 2: SWOT analysis

To know a company’s strength and weaknesses and to find potential opportunities and
threats SWOT analysis is being conducted. Through SWOT analysis a company can find out its
position in the current market and also can implement in making strategic decisions. A SWOT
analysis of Dialogues Media. is given below based on my personal observations.

Strengths Opportunities

 Entrepreneurs find it very useful as they
do not need a huge budget for this and
Dialogue’s media gives them huge
platform to make a mark on the digital
world.
 The work done by dialogues media is very
specific and the needs of the customers
are taken into consideration the most
 Increase the reach of a specific brand,
therefore, leading to direct profit.
 Storing of valuable and confidential data of
clients will be easy and secured.
 Effective utilisation of employees can be
done to get more results and reducing the
work load.

Weaknesses Threats
 Dialogues media have to study about  Storage of data with full security is still a big

the changing behaviour of people question mark.

around their geographic location.  Due to ever changing trends of different

 A challenge to reach the population
which is still not using the internet in
the specified area.
 Analysing the data in a wrong way can lead
 There are still people who do not know
about dialogues media
marketing areas and ever-changing rules of
search engine for optimizing the content,
continuous awareness is required, which is
very difficult
to damaging results which can even loose our
customer.
 Chapter 3: Specialization wise Description:

Product portfolio of the company

Dialogues Media is media-based organization applying measurements to evaluate the

adequacy of administrations or results of their client in the serious commercial centre.
Directly from finding the intended interest group assembling and getting a valuable input, we
offer the total range of aptitude including Advertising, Market Research, Digital PR Activities
and web- based media. The various product of this company are as follows:

 Door to Door promotion and distribution activities.

 Poster & Banner Placement near notice board, entrance lobby, other common areas.
 Sponsorship of festival celebration days.

Social Media:
 Google Ad words, Facebook Ad words & Marketing, Twitter Handle, Instagram.
 Creative Banners.
 Corporate video and Infographics.
 SEO & Blogs.
 Story time Campaigns.
 Affiliate Marketing.
 SMS Campaign.
 Whatsapp Campaign.
 Voice Call Services.
 Email Marketing.
 Online Research & Analysis.

Promotion strategies of company

The promotion of products and services of the company is mainly through the use of digital
technology, such as the internet, mobile phones, display advertising, and any other digital
media promotions. The different segment of promotion campaign are
 A+Ultra High Income
 A: High Income
 B: Medium-High & Medium
 C: Average
Customer service

 The company provide digital services like providing consumers through digital channels
like chat, email, text, social media, messaging apps, and more.
 Creating content for the customers, developing a content strategy and testing and
optimizing
 SEO, Blogs, SMS Campaign, Google Ad words, Facebook Ad words, Twitter Handle,
Instagram Marketing, Affiliate Marketing.

Market structure

The digital advertising industry - i.e. the network of stakeholders that uses digital advertising
as a value-adding activity is generally structured as follows: There are companies that use
digital advertising as part of their marketing-mix, which constitute the demand side and are
labelled ‘advertisers’. The supply side consists of vendors for advertising spaces, which is
made up of large publishing houses as well as independent website owners. Between these
two camps there is a set of service providers that add value by matching the demand side
with the supply side in digital advertising, which makes the trade between both parties more
efficient. Other intermediaries add additional value by refining the advertising inventories
with user data. Among the service providers, the media-agencies are usually the first and
foremost contactors for the advertisers. The core function of media-agencies is to negotiate
discounts with large publishers as they bundle advertiser demand and therefore are more
capable of achieving larger discounts than each advertiser on its own. In addition to media-
buying, the media-agency consults the advertiser in media strategy and plans as well as
executes the advertisers’ digital advertising campaigns.

Market share

The digital marketing market was valued at USD 26.37 billion in 2020, and is expected to
reach USD 58.65 billion in 2026, recording a CAGR of 14.1%, during the forecast period (2021
- 2026).The rise in internet penetration in countries, such as India and China, in recent years,
has brought a major population of the region online. This is expected to result in a booming
opportunity for digital marketing. Over the last few years, India has evolved into a market
remarkably suited for investment in the digital space, particularly for consulting firms that
assist with the transition to the digital sphere.

Dialogues Media is media-based organization applying measurements to evaluate the

adequacy of administrations or results of their client in the serious commercial centre.
Directly from finding the intended interest group assembling and getting a valuable input, we
offer the
total range of aptitude including Advertising, Market Research, Digital PR Activities and web-
based media.

Business strategy

Digital strategy focuses on using technology to improve business performance, whether that
means creating new products or reimagining current processes. It specifies the direction an
organization will take to create new competitive advantages with technology, as well as the
Tactics it will use to achieve these changes. This usually includes changes to business models,
as new technology makes it possible for innovative companies to provide services that
weren’t previously possible. We believe that an Omni-channel marketing strategy is essential
for marketers to take advantage of the growing digital marketing opportunities for acquiring
and retaining customers - so you can win more sales. The company using the RACE
Framework to plan marketing strategy, across Reach, Act, Convert and Engage. Today,
technology has integrated with business to become something more than hardware or
software. As digital technology becomes more pervasive and companies move further in the
journey of digital transformation, digital strategy and business strategy will be the same
thing. For now, it is still useful to use the term “digital strategy” to focus the effort behind
digital initiatives.

Strategies for future growth and development

The use of the internet and social media have changed consumer behaviour and the ways in
Which companies conduct their business? Social and digital marketing offers significant
opportunities to organizations through lower costs, improved brand awareness and
increased sales. However, significant challenges exist from negative electronic word-of-
mouth as well as intrusive and irritating online brand presence. The use of artificial
intelligence, augmented reality marketing, digital content management, mobile marketing
and advertising, B2B marketing, electronic word of mouth and ethical issues will be good
strategy for development and future growth.
 Chapter 4: Business Objectives

4.1 Objective:

1. To prepare employees to meet the varying and challenging needs of the job and
organization.
2. To provide knowledge and skills to new entrants and to help them to perform their role
and job well.
3. To coach employees for more complex and higher level jobs.
4. To educate employees new and innovative ways and techniques of performing job.
5. To Develop Proper Job-Related Attitude.

To know whether the public is aware about digital marketing and how it is helpful in selling
their products. To focus on the right targeted groups and also to create a distinctive content
for each different and incomparable brands. Also, studying and understanding the Clients is
also an important aspect to give any suggestions or to reach the final conclusion.

Understanding all of this and then able to know how to deal with the people who are
interested and not interested too. My Objective was the same that I have to study all these
things in Details, made various research and report and then ultimately able to do the
Planning.

4.2 Constraints/ Limitations:

No system in this world is perfect. Everything has its own benefits and drawbacks so we have
to make the best of the situation.The only problem or limitation I faced was working from
home as it distracting and one can lose motivation easily and the lack of good working
environment was contributing factor to the distraction.
4.3 Tasks:
Each and every task or exercises I have done throughout an Internship are as
follows (Every task I have to complete before Next meeting):

SR. DATE TASKS/EXERCISE TOPICS SOURCES OF

NO INFORMATION

1. 8 July 2021 Presentation  Marketing research Google, books

 Types of marketing
Research

2. 11 July 2021 Detail report writing  1)E-bikes/scooters Google, books

 2)Online education
 3)Wig industries in
india

3. 13 July 2021 Training meeting with World Bank Zoom meeting

BSP

4. 14 July 2021 Employee engagement (Fun activities) Google meet

programm

5. 16 July 2021 Questionnaire Wig industries in india Google,surveys

6. 16 July 2021 Detail report writing  Duties and Google, books

responsibilities of
Research executive
 Requirements of
Research executive
 Short note on ethics

7. 20 July 2021 Research surveys World Bank Calls, app

8. 25 July 2021 Atal tinkering lab Data management calls

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 Chapter 5: Conclusion

Everyone are studying a lot of in the class room as well as lecture hall but that full fill when
those class room and lecture hall studies going to be implemented. That is different
experience and needed experience for everyone in the world. According to the curriculum
I had the great internship training in one of growing private company . Actually nowadays
practical experience much needed than theoretical base studies. I spent around One and a
half month at the company for my internship training the training gave to me such
opportunity to enhance my knowledge and skills with the practical business environment.
This kind of training much needed for every student in their life. Especially now every
company give for their newly recruited people first six or three month as training period
after that they gave the appointment as permanent according to this practice we can
evaluate the vital part of the internship training. Especially the department and the faculty
allowed the students to get the internship training as their wishes but that should be met
with their specialization and discipline of the study. In the future the faculty and each
department should consider internship training with public quoted company as well as
multinational company that will help the students more to learn and enhance the skill and
knowledge. Also the period of the internship the faculty supervisor should be visited to
the student’s internship training organization that will encourage the students and
monitor the students in a proper manner. The internship training should be continued in
the future for the students’ improvement in the faculty.

As a part of my internship, I got a chance to be digital marketing intern at Dialogues media for
8 weeks. I had a fabulous time and learned how to professionally sell a product online. I
discovered that even in rural areas, people of all ages have little awareness of digital
marketing.
I was able to conclude from my research that digital marketing is more effective than
traditional marketing. As a result, the greatest option for the future is to adopt a digital
marketing plan to grow the organisation and keep up with technological advancements.

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