ACKNOWLEDGEMENT

I take this opportunity to express my deepest gratitude to all those people, without those spontaneous
support, guidance, encouragement and understanding, this project would never had reached completion.
It was my privilege to work with ElectroMech Material Handling Equipments India Pvt. Ltd.

To begin with I would like to thank my mentor, Mr. Sandesh Rao for his guidance, help and
motivation. Apart from the subject of my research, I learnt a lot from him, which I am sure, will be
useful in different stages of my life.

In addition, I would like to thank ElectroMech Material Handling Equipments India Pvt. Ltd. for
giving me an opportunity to be a part of it during the internship period and learn more about their
organization.

I would also like to thank Dr. Rita Dangre for her valuable inputs during the course of this research
study. I would also like to thank my Institute Director Dr. Pandit Mali for giving me this opportunity
to work with ElectroMech Material Handling Equipments India Pvt. Ltd.

Mr. Ashutosh Santosh Patil

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 CERTIFICATE

This is to certify that Mr. Ashutosh Santosh Patil student of Indira Institute of Management, Pune has
successfully completed his project Titled “LEAD GENERATION AND BUSINESS
DEVELOPMENT FOR MATERIAL HANDLING EQUIPMENTS AND STUDY OF
CUSTOMER EXPERIENCE AND SATISFACTION LEVEL TOWARDS THE CRANES
SOLD IN MUMBAI REGION.” for the period from 15th May 2019 to 15th July 2019 in partial
fulfillment of Master in Business Administration (MBA) course.

Dr. Pandit Mali Dr. Rita Dangre

Director, MBA Internal Project Guide
Indira Institute of Management, Pune Indira Institute of Management,Pune

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 INDEX / TABLE OF CONTENTS

PAGE
CHAPTER NO. CHAPTER TITLE
NO.

EXECUTIVE SUMMARY 1

1 INTRODUCTION AND RATIONALE OF THE STUDY 3

2 INDUSTRY/ SECTOR PROFILE 5

2.1 Overview of the industry/ sector 6

2.2 Trends in material handling sector 6

2.3 Challenges and Opportunity 7

2.4 Contribution of the sector towards GDP 7

2.5 Major Players 9

3 ORGANIZATIONAL PROFILE AND BUSINESS OVERVIEW 10

3.1 Corporate History 11

3.2 Mission, Vision and Values of the Company 14

3.3 Registered Offices 16

3.4 Composition of Board 18

3.5 Major Product Lines 18

4 OUTLINE OF PROBLEM/TASK UNDERTAKEN 29

4.1 Identification of problem or task undertaken 30

4.2 Outline of Problems undertaken and Implication of the problem 30

5 LITERATURE REVIEW 31

6 OBJECTIVES AND SCOPE OF PROJECT 34

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7 METHODOLOGY 36

8 ANALYSIS AND FINDINGS 38

9 CONCLUSION AND SUGGESTIONS 52

10 KEY LEARNINGS AND CONTRIBUTION TO THE HOST 54

ORGANISATION

BIBLIOGRAPHY/REFRENCES 56

ANNEXURES 57

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