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Nowadays, technology evolves like never before and it has come to be a necessary thing in everyday life and
professional life as well.
One of the main technologies that surpassed every expectation is the Augmented Reality technology. It is a
growing trend among IT companies, mobile computing and business applications.
Augmented Reality is an enhanced version of the physical world through the use of visual, audio and sensory
stimuli elements. In other words, augmented reality integrates digital information with the user’s environment in
real time.
The ”augmented reality” term was first used in 1990 and appeared in the work of Thomas Caudell and David
Mizell – Boeing company researchers.
Unlike virtual reality, which creates a totally artificial environment, augmented reality uses your existing natural
environment and simply overlays virtual information on top of it.
The main benefit of the use of augmented reality is that users experience a new and improved natural world,
where the information from the virtual world is used as a tool to provide assistance in real life.
The information provided by augmented reality applications are topical and very relevant to what you are using
it for.
Augmented Reality – Types and Categories
This complex technology is divided into 3 main categories, each having their objectives and applicational use
cases.
The position-based augmented reality uses a GPS, digital compass, velocity meter, or accelerometer which is
embedded in a certain device to provide data based on user’s location. Mostly used in smartphones to produce
maps, directions, business info, and navigation support. Basically these Augmented Reality implementations in
applications detect the real-world environment, such as the locations of walls and points of intersection,
allowing users to place virtual objects into a real context without needing to read an image
This type of AR projects artificial light onto a real-world surface. In some cases, it detects human interaction
with a projection by its alterations. User’s interaction in this project based is detecting by differentiating between
an expected/ know projection and the altered projection that was caused by the user’s interaction.
One of augmented reality’s primary goals is to highlight specific features of the physical world, to understand
better those features and to gain knowledge that can be used in real-world applications.
To see more insights about how the Augmented Reality technology works in business applications and to find
out about our 3 business apps that use this innovative technology, please visit the following
link: https://www.oneitsmart.com/augmented-reality-in-business/