Answer 1

The ways in which we as sales manager can contribute to the marketing planning process at
Auckland Engineering are as follows.

The basic business planning is identify causes and effects according to the relevant
business requirements like financial and ethics and strategic drivers. In which what we
are actually aiming to achieve.

A cause is an input; an effect is an outcome or result or consequence of some sort.

For example:
A given return on investment, or a certain sales level or market share, whatever.
So what should we plan to cause this to happen.

Answer:2

 Looking at Mr. Duncan’s analysis of our previous meetings, the issues/problems I see which
are of particular relevance to the activities of the sales force are that If company has
workers who understand what round means, and a customer who agrees, the problems
the company may have satisfying the customer will disappear.

Another example:

An operational definitions improve understanding within the company. In this example

we measure sales, so we use the second type of operational definition.

Answer:3

We woukld respond to Mr. Duncan’s comments on the promotional mix and, in particular, to his
commentsabout the level of advertising expenditure by saying that Product promotion is critical for
every business due to the lasting impact promotion has on the clients. The promotion mix is
essentially what promoting entails as well as how promoting is effectively done. It comprises
personal selling, advertising, public relations, sales promotion, and direct marketing. Using the
right blend of the promotional mix ensures that a business will continue gaining customers and
achieving success in both the short and long run.

Answer:4

Conducting a SWOT analysis of your business is a lot more fun than it sounds. It won’t
take much time, and doing it forces you to think about your business in a whole new
way.
The point of a SWOT analysis is to help you develop a strong business strategy by
making sure you’ve considered all of your business’s strengths and weaknesses, as
well as the opportunities and threats it faces in the marketplace.