BEEGREEN services

private Limited

National Institute of Agricultural Extension

Management
Team - VRUKSHAS
Board of Directors
Raghavi M.D
Vishnuvardhan R
Prem Kumar B

Contact: beegreen.live@gmail.com, 9566511684

 BeeGreen Services Private Limited
Mission

The mission of BeeGreen is to provide eco-friendly green environment to reduce stress of the urban
population

Vision

Provide eco-friendly Wellness ecosystem to houses and work arena in urban areas emphasizing on
Garden Therapy and Meliponiculture through technical experts

Problem

Stress is often termed as Silent Killer, where workplace anxiety costs 1 trillion
dollar as per WHO report

95%
86% 75%

Indians aged 18-34 are Global average of people Indians don’t consult a
under stress under stress medical professional for help

Workplaces that promote mental health and support people with good ambience are more likely to reduce
absenteeism, increased productivity and economic gains because a healthy outside begins from inside.
Prioritizing mental wellness is still a milestone hence; BeeGreen would like take advantage of this
existing gap.

Overview BeeGreen

BeeGreen bridges the gap between mental wellness and working ecosystem in an urban environment, thus
bringing life to your place.

BeeGreen provides environment friendly green therapy at your home or workplace that beautifies your
place combined with horticulture garden therapy, vertical gardening, melliponiculture, terarium arts in
available space with help of technical experts. Our designer team visits the clients place and help them
with maximum green coverage with minimal cost that also suits the theme of the office.

Unique Selling Proposition

 Work. Life. Nature. Balance through Bee Green!

 Wellness Designers for a healthy mind and productivity
Impetus

 79.2% of the population are interested in urban farming

 44.8% people in urban have an idea on green therapy
 In company’s perspective 71.2% of them would like to involve in such wellness initiatives

Keys to Success
BeeGreen has several advantages that are sure to lead to success,

 Excellent product and service that will build and maintain customer loyalty
 Business location that will assure high company visibility and a high flow of customers
 Limited competition in the area

Steps forward We bring life to your place

Thanks to the hard working team of BeeGreen that has identified and formed group of technical experts
to operate in all metro cities. We have also tied up with Madhushree honey farms in Kerala for stingless
honey bees. In three years’ time, we plan to meet our costs with additional funding from investments and
we hope to reach more cities in due course of time

Growth strategy
 Stage 1 (estimated time 1.5 years) -We will tie up with best interior designers and architects in
the metro cities in South India and get projects as sub-contracts from them.
 Stage 2 (estimated time 2 years) - Expand our wings to metro cities in North India with our own
designers
 Stage 3 (estimated time 1 year) -We will further scale with more clients with additional features
like live door mat, grass floor
 Stage 4 (estimated time 2 year) – Allow franchising and expand services to towns

Competitor Analysis
BeeGreen Private Limited is focused to be a mental health startup and envisages to apply Garden
Therapy, Meliponiculture, Landscaping and other related techniques in building a happy and aesthetic
business and home ecosystem. As of present, there is no startup or a company working in this Hybrid
customized domain, but still there are Landscapers, Vertical Gardeners and Meliponiculture as separate
entities.

S.No. Meliponiculture Landscaping Garden therapy

1. Bee Global Apiaries, Garden Landscaping Horticultural Therapy Healing
Bangalore Services, Chennai Centre, Bangalore
2. Honey Day Bee Farm, Four Leaf landscaping Skill Centre, Trivandrum
Bangalore services, Bangalore
3. Madhusree Honey Farm, Treemendous, Bangalore
Kerala
4. Divine bees Honey farms, TN Ecoscapes, Karnataka

Proposed Model
Key Partners: Nurseries, Bee farms, Corporates, Subject matter Specialists, Interior Designers
and Working people
Key Activities: Amassing stress relieving plants and Meliponiculture in the provided space,
Theme based Landscaping, Garden Therapy and Maintenance
Value Proposition: Health is Wealth, enhance Mental well being and increase Productivity
Customer Relationships: Long Term assisting and uplifting the Working community by
providing a symbiotic association with the nature
Customer Segments: Houses of the working Community, Gated Apartments, Town houses and
Corporate Workplaces and Offices
Management Team
The Management Personnel consists of a Managing Director, Chief Executive Officer, Chief Finance
Officer, National Sales and Marketing Head, National Logistics Head and Sales and Demand Creation
force

We bring life to your place