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Strategies Used by Online Retailers to Protect Their Customers

E-commerce has increasingly become popular in recent times. However, cybercriminals

find the e-commerce industry to be a lucrative target. Thus, online retailers must understand the

inherent risks in their businesses and take the appropriate measures to protect their customers.

The strategies that online retailers use to protect their consumers include choosing a secure

platform for e-commerce, implementing secure sockets layer (SSL) or transport layer security

(TLS) certificates, and integrating two-factor authentication in their systems.

Online retailers strive to build a secure e-commerce platform as a measure to protect their

clients. However, many entrepreneurs often find it challenging to choose from the numerous

open-source and proprietary web-based trading platforms. Whichever platform an online retailer

decides to use, they always ensure that it maintains payment card industry (PCI) compliance

alongside other extensive security measures (Danielson). Also, internet-based merchants

regularly run the latest software versions by installing new patches immediately upon release.

Web-based entrepreneurs also implement SSL or TLS certificates to safeguard vital

consumer data. In essence, SSL and its successor, TLS, are cryptographic protocols that

guarantee communications security over computer networks (Danielson). Apart from

authenticating users' identities, these certificates also encrypt data both online and in transit.

Therefore, online vendors should implement SSL TLS certificates to establish secure

connectivity between their e-commerce website and end-user systems.

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Another strategy for protecting online consumers is through the use of two-factor

authentication (2FA). Most website security breaches comprise stolen or compromised user

credentials through multiple "phishing" ways. Thus, internet-based merchants employ 2FA

mechanisms on their websites to secure their online stores from hacking attempts.

Fundamentally, 2FA provides an extra layer of security where the valid buyer valid needs to

submit two means of identification (Danielson). In most cases, the first means of identification is

a combination of the buyer's username and password. The second means is often an

autogenerated code, which expires after a few minutes, that the online retailer's website sends to

the buyer's verified phone number. While hackers can decode the password, they cannot steal the

autogenerated code.

To protect their customers, online retailers choose a secure platform for e-commerce,

implement SSL or TLS certificates, and integrate 2FA in their systems. As many consumers seek

to cooperate with trustworthy businesses, a secure internet-based trading platform is the basis of

a dependable online store. Therefore, online business owners should incorporate effective

strategies to ensure that all client data is both safe and secure.
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Work Cited

Danielson, Jack. “How to Protect Your Online Store.” Business.com, 17 Sept. 2020,

www.business.com/articles/e-commerce-website-security-5-best-practices-to-protect-

your-online-store/.