Running head: WEEK 3 ASSIGNMENT 1 1

Week 3 Assignment 1

Student Full Name

Strayer University

BUS499 Business Administration Capstone

Dr. Brian Grizzell

Date

Everything in Blue should be deleted

Due Week 3 and worth 115 points

Choose one (1) public corporation in an industry with which you are familiar. For a list of companies you can

choose from, go to https://www.forbes.com/top-public-companies/list/5/#tab:overall . Research the company on

its own Website, the public filings on the Securities and Exchange Commission EDGAR database

(http://www.sec.gov/edgar.shtml), in the University's online databases, and any other sources you can find. The

annual report will often provide insights that can help address some of these questions.

NOTE: Be sure to read Chapters 1 -3 in the course textbook and complete the LEARN E-Activities for Weeks 1-3

as they set the foundation to this assignment. In the instructions below look for hyperlinks that provide deeper,

more specific video instructions/insights. Be sure to cite your sources!

Begin your paper on Page 2 below by writing a minimum of four (4) pages (page count does not

include Title or Reference pages) in which you:

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Week 3 Assignment 1

Write your introduction here: It should be one (1) good paragraph (not more than 1

paragraph) to introduce the reader to your topic and it should explain in detail what your paper

will be discussing. Much of your introduction may be taken from the assignment itself (in your

own words). Read the scenario to get a feel for what the paper is about and explain what your

paper will be discussing – so be sure to review the Assignment instructions AND Rubric for

understanding. Finally, please ask me any questions about this assignment.

Globalization

Provide thorough thought and research by assessing how globalization changes have

impacted the corporation you researched. Consider how your chosen company has been involved

in expanding globally? Consider how has the company been impacted by global competition,

global economy. Read Chapters 1-3 in the course text book as each chapter provides a solid

background and clues on Globalization that apply to this section. Review the Week 1 & 2

Learn video Lecture for supporting content. (See NOTE on Title Page above) (cite your

sources)

Technology

Evaluate how technology changes have impacted the corporation you researched.

Consider how the company been impacted by cloud computing, social media, crowdfunding,

program apps, email, texting, websites, mobile, automation, robotics, IOT (Internet of Things),

AI (Artificial Intelligence), e-commerce, data and analytics, etc. Research how the company may

have been impacted by diffusion and disruptive technologies as explained in the textbook. Read

Chapters 1-3 in the course text book as each chapter provides a solid background and
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clues on Technology that apply to this section. Review the Week 1 & 2 Learn video Lecture

for supporting content. (See NOTE on Title Page above) (cite your sources)

Industrial-Based Model

Apply the industrial organization model to determine how your corporation could earn

above-average returns (i.e. revenue). Briefly define the industrial organization model as

discussed in your text book. This is based upon the firms’ external environment which is

anything outside of the firm that can influence or impact its business (macro)/operations (micro).

Consider its competition, government, regulation, legal, economic, financial, customer attitudes,

suppliers, etc. Read Chapter 1 in the course text book as each chapter it provides a solid

background and clues on this model that apply to this section. Review the Week 1 Learn

video Lecture for supporting content . (See NOTE on Title Page above) (cite your sources)

Resource-Based Model

Apply the resource-based model to determine how your corporation could earn above-

average returns (i.e. revenue). Briefly define the resource-based model as discussed in your text

book. Consider the firms unique resources (corporate culture, land, location, equipment, brand,

reputation, trademarks, patents, etc.) and capabilities (skills, experience, capabilities, etc. that set

it apart from its competition). What about the firms internal structure helps it achieve its

financial results. Read Chapter 1 in the course text book as it provides a solid background

and clues on this model that apply to this section. Review the Week 1 Learn video Lecture

for supporting content. (See NOTE on Title Page above) (cite your sources)

Vision

Evaluate how the vision statement of the corporation influences its overall success.

Include the actual vision statement for your chosen company (be sure to quote and cite per
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APA). Consider the link between vision and Chapter 1. Read Chapter 1 in the course text

book as each it provide a solid background and clues on vision that apply to this section.

Review the Week 1 Learn video Lecture for supporting content. (See NOTE on Title Page

above) (cite your sources)

Mission

Describe how the mission statement of the corporation influences its overall success.

Include the actual mission statement for your chosen company (be sure to quote and cite per

APA). Consider the link between vision and Chapter 1. Read Chapter 1 in the course text

book as it provides a solid background and clues on mission that apply to this section.

Review the Week 1 Learn video Lecture for supporting content. (See NOTE on Title Page

above) (cite your sources)

Stakeholders

Assess how each category of stakeholder impacts the overall success of this corporation.

Consider its employees, stockholders, customers, suppliers, community, creditors, unions, etc.

Study Chapter 1 for additional background on Stakeholders as it provides a solid

background on stakeholders that apply to this section. Review the Week 1 Learn video

Lecture for supporting content. (See NOTE on Title Page above) (cite your sources)
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References

Use at least three (3) quality references, one of which should be the course text book.

Note: Wikipedia and other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

List your reference here in Strayer Writing Standards/APA format. The reference page must

include all of the references you used, listed in proper Strayer Writing Standards/APA format.

All references listed here must be used (cited) in your paper. After deleting the blue fonts in this

template, make sure your original writing is turned to a black font.

Note: You will be graded on the quality of your answers, the logic/organization of the report,

your language skills, and your writing skills.

APA formatting: http://www.easybib.com/guides/students/writing-guide/iv-write/a-

formatting/apa-paper-formatting/

NOTE: Strayer uses SafeAssign – an automated plagiarism checker. It is advised that you do

your own writing and use external resources (other websites) to support what you have written in

your own words.