I. Identification: Directions: Choose The Letter of The Best Possible Answer

I.
Identification:
Directions: Choose the letter of the best possible answer.
1. The marketing mix that is finally chosen must be able to last in the long term vis-à-vis
competition. For instance, a lower price strategy not only risks a price war but is not
sustainable unless the firm is the cost leader in the industry.
A. Synchronize B. Selective C. Sufficiency D. Sustainability
2. When the marketing mix is selected, the different elements must combine harmoniously
for the brand become successful. For example, a marketer cannot choose to invest in
heavy advertising of a low quality product sold on a high price.
3. The marketer must be able to consider all potential alternatives of each marketing mix
before short-listing all possible combinations of the marketing mix that can meet their
marketing objectives. The one that can provide the best profitability is the one logically to
be chosen.
4. The marketing mix must be able to adequately meet the defined marketing objectives. This
means ambitious growth objectives would naturally need the corresponding heavier
investment in marketing support programs.
5. Choosing and implementing the best possible course of action to attain the organization’s
long - term objectives and gain competitive edge.
A. Marketing plan B. Marketing Mix strategy C. Business D. Investment
6. It is usually formulated annually, but results are reviewed monthly.

A. Marketing plan B. Marketing Mix strategy C. Business D. Investment
7. They are the target consumers of the company. They are the ones who are the
consumers.
A. Physical appearance B. Place C. Process D. People
8. The first distinction of a product. A product could be easily recognized by it’s appearance
9. The _______ of the product is essential in marketing. This determines the capability of the
product to supply the demand of the consumers.
10. Makes the product conveniently available to the target market consistent with their
purchasing pattern.
11. This is advisable if the business really requires a commercial space for the processing of
goods.
A. Commercial Purchase Home B. Commercial Space for Rent
C. Home Based D. Commercial Space Purchase
12. This option requires the biggest amount of capital. It is more considered as investment
than an expense.
13. Most start-ups don’t have financial capacity to establish manufacturing site. That
entrepreneur starts with products that usually processed at home.
14. The transformation phase where input is processed by manpower & machine. Process
A. Input B. Analyze C. Process D. Output
15. The final product of the process stage, which is intended to be sold to the customers.
16. The materials or ingredients to be used in creating products.

17. The process to be followed ineffectively manufacturing or delivering product or services.

A. Materials B. Method C. Machines D. Manpower
18. The technology used in efficiently operating the business.

19. It was used in creating and manufacturing the products.

20. The right human resources who will handle the business.
21. It is more specific; it made use of actual past revenue as a basis in tracking trends and
predicting changes.
A. Forecasting B. Revenue C. Quantitative D. Judgment
22. The amount of money that a company actually received during a specific period.
23. The process of predicting the future based on past and present data and analysis of
trends.
24. Also known as sales on the income statements.

25. Setting a general pattern using your own experiences and intuition as the business owner.
26. If one party fails to live up to its end of contract, the second party may also agree to drop
the matter and thus not to live up to the agreement as well. This refers to _______.
A. Contract Restitution B. Copyright C. Breach of Contract. D. Patent
27. The Act of violation of contract is called _________.

A. Contract Restitution B. Copyright C. Breach of Contract. D. Patent
28. Type of Insurance that Protects the Business Continuity especially a partnership.
A. Worker’s Compensation B. Life C. Casualty D. Bonding
29. Type of Insurance that provides benefits to employees in case of on-job Injury
(chemical/manufacturing industry).
30. Type of Insurance that includes Physical Injury or Property Damage (Fuel
Stations/Superstores/Shops).
31. Type of Insurance that protects company in case of employee theft of funds or protects a
contractor if subcontractor fails to complete a job within an agreed-upon time frame
32. A promise of compensation for specific potential future losses in exchange for a periodic
payment.
A. Patent B. Contract C. Benefits D. Insurance
33. Involves a franchising agreement. The entrepreneur operates a business using the trade
mark & agrees to pay a fixed sum for use of it, pay amount on sales volume & buy
supplies from the franchiser e.g. shell, Pepsi, Coca Cola bottlers etc..
A. Patent B. Trademark C. Benefits D. Insurance
34. Specify how the license would have access. The license may either just market a Product
or Manufacture or Sell Also. E.g. télécommunication companies, Food Franchises etc.
A. Patent B. Trademark C. Licensing D. Insurance
35. Involve rights to use or copy books, software, music, photographs, plays, etc. E.g. Indian
Idol, even celebrities can license the right to use their image in a product etc.
A. Patent B. Trademark C. Licensing D. Copyright
36. Contractual agreement giving rights to others to use intellectual property in return for fee.
37. Right given to prevent others from printing, copying, or publishing any original works of
authorship. Such as Books, Scripts, Articles, Poems, Songs, Sculptures, Data & Music.
38. A distinguishing word, name or symbol used to identify a product. Can be renewed
FORVER as long as they are being used in business.
A. Patent B. Trademark C. Licensing D. Insurance
39. Grants holder protection from others making, using, or selling a similar idea.
40. Refers to any patents, trademarks, copyrights, or trade secrets held by the entrepreneur.
A. Company B. Intellectual Property C. Ownership D. Business
41. A formal record of the Financial Activities and Position of a Business, Person, or Other
Entity.
A. Cash Flow Statement B. Financial Statement
C. Income Statement D. Balance Sheet
42. A Profit and Loss Account is one of the Financial Statements of a Company and shows
the Company’s Revenues and Expenses.
43. Detailed description of a Company’s Operations and Prospects for the Upcoming Year.
A. Projected Cash Flow Statement
B. Projected Financial Statement
C. Projected Income Statement
44. A Financial Statement that summarizes a Company's Assets, Liabilities and Shareholders'
Equity at a specific point in time.
45. A Financial Statement that shows how changes in Balance Sheet Accounts and Income
affect Cash and Cash Equivalents, and breaks the analysis down to Operating, Investing
and Financing Activities.
46. A key aspect of Financial Management of a Business, Planning its future cash
requirements to avoid a crisis of Liquidity.
A. Projected Cash Flow Statement
B. Projected Financial Statement
C. Projected Income Statement
47. – 50. Essay

Answer the question using your own perception.
- What is the Importance of Forecasting Revenue?
-Do Your Best!!!-

I. Identification: Directions: Choose The Letter of The Best Possible Answer

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I. Identification: Directions: Choose The Letter of The Best Possible Answer

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6. It is usually formulated annually, but results are reviewed monthly.

16. The materials or ingredients to be used in creating products.

17. The process to be followed ineffectively manufacturing or delivering product or services.

18. The technology used in efficiently operating the business.

19. It was used in creating and manufacturing the products.

24. Also known as sales on the income statements.

27. The Act of violation of contract is called _________.

47. – 50. Essay

-Do Your Best!!!-

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