01

MARCHING
TO THE BEAT
POCKET ROCKET ART SCHOOL Corporate Branding Guidelines
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KEY Our Brand Ethos

Iconography
Our Logo

CONCEPTS Color Guidance

Album Artwork
Typography
Photography
Scope of the Guidelines

Pocket Rocket Art School Brand Guide Fall '20

 Musings About Art

Creativity takes courage.

HENRI MATISSE

04
 Musings About Art

Creativity takes courage.

HENRI MATISSE

04
 Musings About Art

Creativity takes courage.

HENRI MATISSE

04
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OUR INNOVATION

VALUES
Presentations are communication tools
that can be used as demonstrations,
lectures, speeches, reports, and more.

QUALITY OF INSTRUCTION PURE ARTISTIC DEVELOPMENT

Presentations are communication tools that Presentations are communication tools that
can be used as demonstrations, lectures. can be used as demonstrations, lectures.
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Our Personality

Daring Spirited
Presentations are communication Presentations are communication
tools that can be used as lectures. tools that can be used as lectures.

Imaginative Current
Presentations are communication Presentations are communication
tools that can be used as lectures. tools that can be used as lectures.
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THE POCKET ROCKET

ART SCHOOL IDENTITY
Our Brand Assets A COMPREHENSIVE VISUAL LANGUAGE
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Guide to correct icon usage

ICONOGRAPHY

Minimum and maximum sizes Exterior shapes and interior corners Padding requirements
09

THE POCKET
ROCKET ART
SCHOOL LOGO
Our logo and the meaning behind it

Presentations are communication tools that can be used

as demonstrations, lectures, speeches, reports, and more.

Pocket Rocket Art School Brand Guide Fall '20

10

BRANDING MILESTONES

2016 2017 2018 2019

Presentations Presentations Presentations Presentations
are tools. are tools. are tools. are tools.
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Our Logo Then Our Logo Now

Presentations are Presentations are

communication tools that can communication tools that can
be used as demonstrations. be used as demonstrations.
12

LOGO USAGE
Primary Logotype

Presentations are communication tools that can be used

as demonstrations, lectures, speeches, reports, and more.
Most of the time, they’re presented before an audience.
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Daffodil
#ffdc04
Skye
#a6f2fd
COLOR
GUIDANCE
How to use our brand colors
Azure Tangerine
#1843c6 #ff5c01

Presentations are communication tools that can

be used as lectures, speeches, reports, and more.
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COLOR PALETTE

PRIMARY PALETTE SECONDARY PALETTE COLORS IN USE

Presentations are tools that can
be used as demonstrations,
lectures, speeches, reports, and
more. Most of the time, they’re
presented before an audience.
Presentations are tools that can
be used as demonstrations,
lectures, speeches, reports, and
more. Most of the time, they’re
presented before an audience.
Presentations are tools that can
be used as demonstrations,
lectures, speeches, reports, and
more. Most of the time, they’re
presented before an audience.
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THE POCKET
ROCKET ART
SCHOOL
SIGNATURE
How we cultivate Presentations are communication tools that can be used
our artists' talents as demonstrations, lectures, speeches, reports, and more.
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Unique Art Instruction

and Guidelines
THE ARTIST'S VISION IMAGERY AND STYLE

Presentations are tools that Presentations are tools that

can be used as demonstrations. can be used as demonstrations.

COLOR SELECTION DETAILS

Presentations are tools that Presentations are tools that

can be used as demonstrations. can be used as demonstrations.
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TYPOGRAPHY
Type family

POCKET ROCKET ART SCHOOL

Presentations are communication Muli Black Aa Bb Cc Dd Ee Ff Gg Hh Ii

tools that can be used as lectures, Jj Kk Ll Mm Nn Oo Pp Qq Rr
Muli Bold Ss Tt Uu Vv Ww Xx Yy Zz
speeches, reports, and more. Muli Regular 1234567890
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TYPOGRAPHY GUIDELINES
Things to keep in mind

01 FONT SIZE 02 TRACKING 03 LEADING

Presentations are tools that Presentations are tools that Presentations are tools that
can be used as lectures, can be used as lectures, can be used as lectures,
speeches, reports, and more. speeches, reports, and more. speeches, reports, and more.
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TYPOGRAPHY
APPLICATIONS
Web copy and other copy samples

Presentations are communication tools that can be used

as demonstrations, lectures, speeches, reports, and more.
Most of the time, they’re presented before an audience.
20

Photography

Presentations are communication

tools that can be used as
demonstrations, lectures, speeches,
reports, and more. Most of the time,
they’re presented before an audience.
21

Guide to Using Images

NEUTRAL BACKGROUND USE OF WHITE SPACE USE OF OVERLAYS

Presentations are tools that can be Presentations are tools that can be Presentations are tools that can be
used as speeches, reports, and more. used as speeches, reports, and more. used as speeches, reports, and more.
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Presentations are communication

tools that can be used as
demonstrations, lectures,
speeches, reports, and more.
Most of the time, they’re
presented before an audience.
It serves a variety of purposes,
making them powerful tools for
convincing and teaching.

Pocket Rocket Art School Brand Guide Fall '20

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Social Media Assets

FACEBOOK TWITTER PINTEREST

Presentations are tools that Presentations are tools that Presentations are tools that
can be used as speeches, can be used as speeches, can be used as speeches,
reports, and more. reports, and more. reports, and more.
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THE POCKET ROCKET ART

SCHOOL MANAGEMENT TEAM

SANDRA MULLINS LEONORA MADRIGAL CAMDEN MICHAELS

Manager, Brand Equity and Identity Head of Creative and Design Input Visual Communications Associate
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