IBS, Hyderabad (Academic Year – 2018-2019)

Course Name: Business Strategy BBA - Semester: V

Course Code: SHGM452
Faculty: Sweta Singh
Cabin No: C-005
Consultation Hours: Thursday 3:00 pm to 3:50 pm
Mobile No: 7799094141
Email: swetasingh@ibsindia.org
Course Description

This course will provide an opportunity to discuss the fundamental principles of business
strategy and its applications in various business situations. Course will enable the students to
learn and apply strategic choices and decisions at various levels of businesses that operate in
diverse contexts.

Course Objective

At the end of the course student is expected to:

1) Discuss the process of environmental assessment, strategy formulation, execution and

review
2) Demonstrate knowledge and skills required to critically assess business scenarios and
take suitable decisions
3) Demonstrate the importance of ethical decisions in multicultural settings
4) Demonstrate ability to write and present business reports

Learning Outcomes

At the end of the course student is expected to:

1. Demonstrate the ability to analyze business environments and aspects of strategy

formulation, execution and review.
2. Discuss and demonstrate abilities for decision making involving national and
international business contexts
3. Apply conceptual and practical learning for resolving ethical issues surrounding business
decisions.

Text Book

Exploring corporate strategy: Text and cases, – Johnson, G., Scholes, K., & Whittington, R.,
Pearson Education.
Suggested Reference Books:
 Strategic Management, 12e, Hitt, Ireland, Hoskinson & Manikutty, Cengage Learning.
 Strategic Management and Competitive Advantage, 5e, Jay B Barney & William S.
Hesterly, Pearson.

Course Outline
Module Topic Learning Outcomes Case Studies/Articles Chapte
and r
Sessions
Module 1 Strategy- Strategy Levels, Dell Computers: Text 1
Sessions 1- Introduction Vocabulary,Strategic Book Case
4 Management, Strategy
as Subject of Study, Electrolux - Text Book
Strategic Lenses, Case Case
Study
Module 2 External Macro-environment, 2
Sessions 5- Environment PESTEL
10 Framework,Competitiv
e forces - Five Forces
Framework,Strategic
Groups, Market
Segments, Critical
Success factors
Module 3 Strategic Resources, eBay - Textbook Case 3
Sessions Capability Competencies, Analysis
11-15 Capabilities, Cost
Efficiency, Sustaining
Competitive
Advantage,Value
Chain, SWOT,
Managing Strategic
Capability.
Test 1: Chapter 1-2
Module 4 Strategic Corporate Governance, 4
Sessions Expectations Governance Chain &
16-21 Structures, Business
Ethics & Social
Responsibility,
Stakeholders
expectations,Corporate
Values, Mission,
Vision & Objectives
Module 5 Culture & Continuation, Strategic 4
Sessions Strategy Drift, Historical
22-24 Importance,Organizatio
 n Cultures, influence &
Analysis
Mid Terms: Chapters 1,2,3,4 : AOL : Assessment of Conceptual Knowledge

Module 6 Business Level Strategy Clock, Price, 5

Sessions Strategy Differentiation, &
25-28 Hybrid Strategies,
Sustaining competitive
Advantage,Strategy in
Hypercompetitive
conditions
Module 7 Corporate Level Ansoff Matrix, Market Virgin Group, GE 6
Sessions Strategy Penetration,
29-33 Consolidation,Product
& Market
Development,
Diversification,BCG
Portfolio Matrix
Module 8 International Internationalization, Globalization of 6
Strategy Driver, Porter's Markets HBR article :
Sessions Diamond,Market Levitt
34-36 Selection & Entry,
Portfolio &
performance
Module 9 Strategy Product Development, Tesco case 7
Sessions Methods & Market Devlopment,
37-40 Evaluation TOWS Matrix,
Strategic Evaluation
citerias
Test 2: Chapter 5-6
Module 10 Strategy Internal Development, 7
Sessions Development Mergers and
41-44 Process Acquisitions and
Startegic Alliances
Module 11 Organizing and Organization Structure 8 and 9
Sessions Enabling Success Types, processes
45-46 types,Relationships,
Managing people,
Information,Finance,
technology
Module 12 Managing Diagnosis, Change 10
Sessions Strategic Change Management,
47-48 Managing, strategic
Change
Evaluation Timelines

Keeping in line with continuous evaluation at IBS the following evaluation schedule has been
drawn. Students are expected to go through the dates / sessions mentioned and prepare
accordingly.

Component Expected slot / Marks

Component Weightage
Number due date declaration by
Class Participation 2 1 5
Test I 2 15
Mid Terms 3 20
Class Participation 2 4 5
Test 2 5 15
At the end of
End exam 40
the semester
Total 100

Electronic and Web resources: Swayam Videos, Syndicated Databases