THE PHONE PLANET COMPANY

A Business Plan

Presented to the Faculty of the

College of Accounting Education

Katrinna Louise B. Gravina

Hazel N. Mellomida

Jocelyn L. Rivera

King Mark Lester B. Sardido

April 2019
 Executive Summary

The Phone Planet Company (Phone Planet Co.) is a leading and standard phone
shop that will be based in Ecoland, Davao City to retail cell phones to our various
clients. We are in business to produce and retail a variety of phones to our various
customers. We also intend to offer other products and service as well to our
customers such phone accessories and what have you. Asides the fact that our
location is perfect for the business due to the fact that we have no close competitor,
our location is also perfect because it fits well into the demography as more than
60% of households here fall into the average income rate and there are more than
400,000 people residing within a 5 mile radius of our cell phone store.

The Phone Planet Co. is a start-up business dedicated to provide customers with
wide range of Mobile phones providing high customer satisfaction by rendering
excellent service, quality products, and furnishing an enjoyable atmosphere at an
acceptable price/value relationship. We will also maintain a friendly, fair, and creative
work environment. It has the technological expertise to assist customers in picking
the product and service that best meets their needs. Finally, our staff will have strong
vendor relationships with the product suppliers and will be able to meet customers’
demand for the newest innovation in cellular phone technology. The business was
initiated by four phenomenon and business minded individuals namely; Jocelyn L.
Rivera, King Mark Lester B. Sardido, Hazel N. Mellomida and Katrinna Louise B.
Gravina.

The company’s goal is to venture other places in the city and soon nationwide. As
stated in the name “Planet”, we intend to be known across the globe and be the 1 st
choice phone shop in the world
 Table of Contents
Page
Cover Page i
Executive Summary ii
Table of Contents iii

I. Business
a. Description of Business 1
b. Marketing
i. Product
ii. Market Description
iii. Promotion
iv. Sales Projection (five years)
c. Competition
d. Manufacturing Procedure
i. Ingredients
ii. Equipment
iii. Production Schedule (5 years)
e. Infrastructure
f. Personnel
g. Business Registration Procedure
II. Financial Data
a. Capital Requirement
i. Working Capital
ii. PPE
b. Capital Source
c. Statement of Financial Position Projection
d. Income Statement Projection
e. Statement of Cash Flow Projection
f. Statement of Changes in Equity
g. Payback Period
h. NPV
III. Conclusion
I. Business

Description of Business

In the world today everyone has a cell phone. Cell phones are expected. They are
needed for work and for socializing. They are so expected, people think there is
something wrong or untrustworthy with someone who does not have one. In truth,
those without one can’t afford it. These concepts came to the mind of the four major
stockholders in the company. The name Phone Planet Co. came from the concept of
“Planet” meaning experiencing a new world full of cellular phones from famous to the
most sophisticated design of smart phones in the world. They added “Phone” as it is
the major product of the company, retailing phones. Also, the owners plan to make
the company known across the planet. The company is owned by Katrinna Louise B.
Gravina, Jocelyn L. Rivera, Hazel N. Mellomida and King Mark Lester B. Sardido.

Our strategic location in Ecoland, Davao City is a great place to grow and develop
our cell phone shop due to the fact that not only is it a metropolitan area but there
are no close competitors for several miles. This therefore means that our business is
likely to boom in a short period of time before perhaps other competitors come and
site their shops near ours. We intend to ensure that we have the best phone brands
and we will ensure that we are well stocked with our different varieties so as not to
run out of varieties for our customers quicker than we should.

Mission:
To supply customer with product on demand and ensure utmost satisfaction.

Vision:
By 2026, To become the 1st choice phone retail shop in Mindanao.

Motto:
“Choose phones like it’s your world”