Assignment 2

Enterprise Resource Planning (Marks=3)

Q1- Imagine that you have been appointed the chief information officer of a start-up company that
rents out DVDs via the Internet. An integrated information system is critical to your business. Write a
proposal to the CEO highlighting the reasons why you need an ERP system. Use examples, gleaned from
the Internet, of other companies’ systems to augment your proposal.

Q2- Although ERP software packages have similar features; there are some differences between them.
Document how Oracle’s ERP systems and Microsoft’s Dynamics differ from those of SAP. Visit
www.oracle.com to research the “Applications” area, and visit www.microsoft.com.

Q3- Assume you are the marketing manager for a large consumer products company, such as Procter &
Gamble. You need to launch a new marketing campaign. How can you convince your company of the
value of using CRM to help with this campaign? What type of CRM system would you choose for your
company?

General Instructions:
 Write your name and student ID on every page of your assignment.
 Assignment must be hand written.
 Assignment must be submitted on LMS
 Save your assignment with your name and student ID.
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 No assignment will be entertained after deadline.
 Cheating and copying will not be accepted