PAF-KIET KARACHI INSTITUTE OF ECONOMIC &

TECNOLOGY

ENTREPRENEURSHIP
DELIVERABLE 1

Submitted to: Sir Asif Iqbal

GROUP MEMBERS
SAHIL 63266
QAZI SHAYAN AHMED 63662
ABDULLAH JABBAR 63179
 Event Management

Market Analysis: .

The events industry size was valued at $1,135.4 billion in 2019 and is expected to reach
$1,552.9 billion by 2028, registering a CAGR of 11.2% from 2021 to 2028. Events refer to
public gathering of populace art at a determined time and place. The purpose for staging an
event can be increase in business profitability, celebratory, entertainment, and community
causes among others. The most popular events include conference & exhibition, corporate
events & seminars, promotion & fundraising, music & art performance, sports, festival, trade
shows, and product launch. The key stakeholders within the events market are corporate
organizations, public organizations & NGOs.

The initial stage of a major event involves understanding the audience and their behavior
that excites and emotionally engages them. The final stage involves conducting events,
such as music concerts, sports, exhibitions & conferences, seminars, and others,
appropriately. It has been witnessed that events such as music concerts attract majority of
the population, especially the youth and middle-aged individuals, which boost the growth of
the events industry size. Although the album sales have drastically reduced, shift in
preference of artists and performers toward touring and conducting music concerts at
various places across the world has further driven the events industry growth

Management team:

The work involved in planning, organizing and conducting a major event can be
sufficiently great to require the recruitment of a large team of people. Members of the
team may be involved on a full-time, part-time, contractor, casual and voluntary basis.
At the head of the team is the Event Director whose job it is to keep everyone working
together for a considerable period of time.

Company Structure:

The organization chart below indicates the magnitude and diversity of the team
needed to run a major sporting event such as a National or State Championships.
Smaller events will obviously require a much smaller team, and individuals in the
team may be able to take on more than one role.
.

Theexampleorganisationchartabovehas"departments"for Programme, Venue, Equipmen
t, Promotions,Officials, Hospitality and Merchandising.Furthermore, with small
modifications, the same organization structure could be applicable to running a different
type of event such as a conference

Operations Plan:

When planning an event, it is important to prepare for an operational plan to help in

organization and management of the entire function. An operational plan for an
event serves as a guide to running the event in all its programs and presentations.
It includes the tasks and activities required before the event start, during the event
and after the event. These tasks and activities are also detailed to ensure that the
tasks and activities are done correctly.

Components:

1. Clear objectives

2. Activities to be deliver

3. Quality standards

4. Resource Requirements

5. Implementation timetables

6. Process for monitoring program.