STATEMENT OF THE PROBLEM

Several firms had been engaging in production and marketing of ready-to-eat food

products. Buying behavior towards ready-to-eat food products is an essential. Now-a-days

working women preferring ready-to-eat food products due to several factors. Therefore, the

present study is to know about buying behavior of working women towards ready-to-eat food

products.

SCOPE OF THE STUDY

The present trend changes the habit to foods which are simple and easy to digest.

Hence the extends of those ready-to-eat foods fulfilled all the needs of modern human being.

The study identifies percentage of people aware about the ready-to-eat food products and has

purchased it. Critical areas where communication is required to draw a change in the buying

behavior of working women towards ready-to-eat food products. Comparative analysis of

ready-to-eat food products based on taste, preferences, price, quality, availability, etc.

SIGNIFICANCE OF THE STUDY

This research will be mainly focused on investigating the major factors that influence

buying behaviour of working women towards ready-to-eat food products. The study helps to

identify the awareness level of ready-to-eat food products among the working women.

OBJECTIVES OF THE STUDY

1. To study the awareness about ready-to-eat food products among the working women.

2. To identify the factors influencing buying behaviour of ready-to-eat food products.

3. To analyze the brand loyalty for ready-to-eat food products.

4. To study brand composition of ready-to-eat food products.

5. To offer recommendations based on the study.

SELECTION OF READ-TO-EAT FOOD PRODUCTS

For the convenience ready-to-eat food products are classified into three categories,

which suits to rural consumers that involve less cost. One product from each category is

selected for the study such as;

1. Cereal based products. e.g. Dosa/Idli Mix and chappathi.

2. Fruit and vegetable based products. e.g. Pickles

3. Spice based products. e.g. Sambar masala.

HYPOTHESIS OF THE STUDY

The following null hypothesis is framed by the researcher to analyze the data.

1. There is no significant relationship between educational qualification and factors

influencing to prefer a particular brand.

2. There is no significant relationship between monthly income and frequency of purchase.

LIMITATIONS OF THE STUDY

 The study covers in KARUR only.

 Time is the major constraint for the study.

 The small sizes of samples were collected from the respondents