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CONFIDENTIAL INFORMATION MEMORANDUM

CONFIDENTIAL INFORMATION MEMORANDUM

Confidential Information Memorandum is prepared by PT Green Food & Beverage for submission to 
PT Charoen Pokphand Tbk in connection with the plan of a 100% ownership takeover of PT Green 
Food & Beverage by PT Charoen Pokphand Tbk.

Information contained in Confidential Information Memorandum is confidential by referring to 
conditions stated in Non Disclosure Agreement / Perjanjian Kerahasiaan Bersama, which has been 
previously signed between PT Green Food & Beverage and PT Charoen Pokphand Tbk.

Confidential Information Memorandum comprises of descriptive materials, financial statements, 
financial projections, and other data that are presented to provide insights before further processes 
and related decision making are carried out. It also presents data linked to estimations whose 
accuracy level is in line with carrying developments of business assumptions in general, industry 
performance in beverage sector, and economy as well as regulations in Indonesia. 

Despite information in Confidential Information Memorandum are presented with current conditions, 
PT Green Food & Beverage does not make any expressed warranty as to the accuracy, completeness, 
or omissions from errors. This Confidential Information Memorandum is being delivered with the 
understanding that PT Charoen Pokphand Tbk will conduct own independent evaluation of those 
matters which it deems appropriate without sole reliance upon materials set out in this Confidential 
Information  memorandum.

1 | Confidential Information Memorandum, June 2014
TABLE OF CONTENTS

Company Overview
Product Portfolio
Product Portfolio
Market Profile
Production Capacity
Assets and Facilities
Company Structure
Company Structure
New Business Developments
Strategic Planning
Shareholder Profile
Financial Statements (Audited 2011 2013)
Financial Statements (Audited 2011 –
Financial Projections (2014 – 2018)

2 | Confidential Information Memorandum, June 2014
COMPANY OVERVIEW

MOVING FORWARD
2002 ‐ Present

Present
2010 –
2002 Forward
2013

PT Greenfood and Beverage  Current owner acquired the  The company re‐structured 


was established in 2002 in  company In 2010 and put new  the organisation and 
Pandaan, East Java,  vision and direction of the  moving towards integrated 
Indonesia. The company  company, moving towards more  beverage company. Several 
produces drinking water 
d d i ki h i d t tf li
comprehensive product portfolio.  new products are 
from its spring water source  Greenfood Mineral Water has been  developed. Simultaneously, 
in the village of Rajeg, that  in the market more than two years  Company invests new 
maintain its pristine origin  and distributed throughout Eastern  machineries to cater the 
through three surrounding  Indonesia that covers area such as  developments of new 
mountains.  East Java, Central Java, Kalimantan,  products.
Makassar, West Nusa Tenggara 
(NTB), East Nusa Tenggara (NTT), 
and other city as far as Timika and 
Jayapura.  Combined with current 
owner’s 35 years strong 
distribution experience, the 
company grow swiftly as one of the 
major player in the market.

3 | Confidential Information Memorandum, June 2014
COMPANY OVERVIEW

LOCATION
Integrated Working Location of An Office and Two Factories

The Company is strategically located in the hilly region of 
Pandaan (East Java, Indonesia), where natural water 
springs provide ideal source of water. The location is 
surrounded by three mountains;
M
Mount t Penanggungan,
P M
Mount t Welirang
W li andd Mount
M t
Arjuna.

It integrates an office along with two factories, with total 
area approximately 20,000 square meters. 

4 | Confidential Information Memorandum, June 2014
PRODUCT PORTFOLIO

GENERAL KNOWLEDGE

Mineral Water contains 70% ‐ 80% natural mineral such as salts and sulfur compounds. Healthy and 
Drinking active people require different type of minerals. What people drink determine sufficient supply of this 
Mineral needs. The number of each type of mineral in water packaging may vary depending on the quality of its 
water resource. 
Water
GREEN FOOD  produces this type of product. 

Reverse Osmosis is water purification technology that uses a semi permeable membrane. The mineral 
content of such product is about 5%, which is suitable for people over the age of 45 with some organ 
Reverse dysfunction especially kidneys and liver problem
dysfunction, especially kidneys and liver problem. 
Osmosis

Distilled water contains 0% of mineral. This type of water normally consumed by people who have clinical 
Distilled health problems. The lack of naturally occurring minerals in distilled water is associated with possible 
cardiovascular effects in the long run. 
Water

5 | Confidential Information Memorandum, June 2014
PRODUCT PORTFOLIO

PRODUCT MATRIX
THREE PRODUCT CATEGORIES  UNDER FOUR MAIN BRANDS

Drinking Water Flavoured Drink Tea

GREENFOOD
FRUITAMAX
Gallon SERRR

Bottle Jelly Drink Pop Drink

Cup Cup
Bottle
Cup
MY CHOICE

C
Cup Sachet
Bottle
Squeezed Cup
Cup (under development)
Sachet Bottled Tea

SERRR
Cup

Mobile Water Project
(under development)
6 | Confidential Information Memorandum, June 2014
PRODUCT PORTFOLIO

THREE UNIQUE BRANDS FOR MINERAL WATER
IN TARGETING THREE DIFFERENT SEGMENTED MARKETS

High End Middle Income Low‐End


Segment (20%) Segment (30%) Segment (50%)

GREENFOOD Brand  MY CHOICE Brand SERRR Brand 

 Main Brand, big margin with   Second Brand, a wide range   A third Brand targeting low‐end 


limited distribution for  brand that can meet most  segment. SERRR is a local slank
metropolitan area
metropolitan area. customer social class j y
means joy and brisk comes 
 Marketing tagline is “Straightly  from the wind 
 Greenfood means All Green 
and Natural my choice” it mean the all the   SERRR has two products; water 
best for me. and tea. It is the biggest 
 Marketing Tagline is “Purify 
 Simple Design, strong sport  revenue generating product.
From The Green”, meaning 
g
the nature gives clean and  blues and transparent meets   Marketing tagline is 
healthy water  unique design of water label. “Nikmatnya bikin Serrrr”
 Nice bottle design. means enjoyable drink and 
 Attractive Design, with the 
brisk windy blows.
cycles of water
 Funny design, strong red and 
 Exclusive bottle with 
brown colour made this brand 
GREENFOOD embossed logo.
shows water and tea
shows water and  tea 
character.

7 | Confidential Information Memorandum, June 2014
PRODUCT PORTFOLIO

BRAND: GREENFOOD
PRODUCT: DRINKING WATER

8 | Confidential Information Memorandum, June 2014
PRODUCT PORTFOLIO

BRAND: MY CHOICE
PRODUCT: DRINKING WATER

9 | Confidential Information Memorandum, June 2014
PRODUCT PORTFOLIO

BRAND: SERRR
PRODUCT: DRINKING WATER

10 | Confidential Information Memorandum, June 2014
PRODUCT PORTFOLIO

BRAND: FRUITAMAX
PRODUCT: ALL VARIANTS – FLAVOURED DRINK

11 | Confidential Information Memorandum, June 2014
PRODUCT PORTFOLIO

BRAND: FRUITAMAX
PRODUCT: JELLY DRINK

12 | Confidential Information Memorandum, June 2014
PRODUCT PORTFOLIO

BRAND: SERRR
PRODUCT: BOTTLED TEA, SACHET AND CUPS

13 | Confidential Information Memorandum, June 2014
MARKET PROFILE

DISTRIBUTION COVERAGE

Central Java, East Java and Bali: 50% of total revenue
,

All Kalimantan Region: 30% of total revenue
NTT, NTB, Papua, Makassar and other region: 20% of total revenue
14 | Confidential Information Memorandum, June 2014
MARKET PROFILE

SWOT ANALYSIS

Strength Weakness Opportunity Threat

Other area of distribution is  Peer competitor could


Strong branding in the  Distribution is centered in 
open with mobile water 
p adopt the strategy with 
p gy
market
k t J
Java and Kalimantan
d K li t
project access to capital

Lower end market is still 
very big. With competitive  Fluctuation of  USD 
Attractive design 
design Limited capital
Limited capital price through integration
price through integration  exchange rate affect raw
exchange rate affect raw 
the company can grab this  material (bottle and cup)
market

Additional sales from 
High quality artesian well. 
supporting machines such
supporting machines such  Government uncertainty in 
uncertainty in
Greenfood has two well 
as cup, bottle and  policy 
licenses 
corrugated paper

15 | Confidential Information Memorandum, June 2014
MARKET PROFILE

MARKET COMPETITION

 The brand is widely accepted in East Java. Big cities in Kalimantan, Sulawesi, NTB and NTT 
would be ready to accept this brand.
Greenfood  The sales growth is this market is 5% above competing new brand in the new area. Therefore 
The sales growth is this market is 5% above competing new brand in the new area Therefore
with right strategy, the brand would be able to compete in those market.

This brand still have a large potential in East Java as second tier market such as Madura, 
g p ,
Jember, Kediri and Tulungagung. Beside its price range that is widely accepted by the market, 
MyChoice the positioning of this product also competitive since the market is close to production site. Its 
drinking water (cup size) and tea cup are best selling in several regencies. 

Low end segment with this brand is still very promising. Its drinking water (cup) ad tea cup 
are growing fast for the past two years. Smaller cities within the production site as well as 
Serrr Kalimantan and Easat Java is promising strong growth in the near future.  Serrr tea cup is 
even a market leader in several small cities which can be as a solid base for expansion.  

With many areas in Indonesia still have no access to clean and potable water, mobile water 
Mobile  project would provide a good opportunity. Low investment for the distributor and low 
Water and Jelly 
y maintenance would make it competitive. Jelly drink is common to find in Indonesia, the 
company will make this likeable product in squeeze tube, where you can keep it for couple 
ll k h l k bl d b h k f l
Drink of servings. 

16 | Confidential Information Memorandum, June 2014
COMPANY STRUCTURE

SYNERGY AMONG COMPANIES
Existing and Future Companies

THERMO 
THERMO Corrugated
CUP
Paper 
Company Company
PT CIPTA 
SARI 
KREATIF
(Di t ib ti )
(Distribution)

Mobile 
PT GREEN FOOD  Water 
& BEVERAGE j
Project

CV. IJOO 
TRANSPORT
(Trucking)

THERMO 
CUP AND 
BOTTLE
BOTTLE LID
Company
Company
Existing Company
Immediate Expansion

Later Stage Expansion
17 | Confidential Information Memorandum, June 2014
COMPANY STRUCTURE

Organization Structure

Total Employees: 146 People

18 | Confidential Information Memorandum, June 2014
NEW BUSINESS DEVELOPMENTS

BRAND: SEGARA, under development
PRODUCT: PREMIUM DRINKING MINERAL WATER FROM DEEP SEA

19 | Confidential Information Memorandum, June 2014
NEW BUSINESS DEVELOPMENTS

MOBILE WATER PROJECT (MWP)
The Filling System

20 | Confidential Information Memorandum, June 2014
NEW BUSINESS DEVELOPMENTS

MOBILE WATER PROJECT (MWP)
Front and Back Sides

21 | Confidential Information Memorandum, June 2014
NEW BUSINESS DEVELOPMENTS

MOBILE WATER PROJECT (MWP)
A Market Response Sample

22 | Confidential Information Memorandum, June 2014
STRATEGIC PLANNING

Short Term 1Y  Medium Term 3Y Long Term 5Y 

 Decrease production cost through   Realising Mobile Water Project.   National distribution, replacing 


internal cup production. This will  Using the umbrella license of  mobile water project with 
reduce end selling price to IDR  Greenfood, this mobile 20” permanent production facility for 
X/box.  container can be deployed literally  potential locations.
 With production in the same 
With production in the same everywhere. It only needs water   Building nationwide brand to be 
Building nationwide brand to be
premises, there is no  source that can be obtained  the market leader in beverage 
transportation cost  through drilling a satellite guided  industry
well. Suitable for remote places 
 The second one is to produce the   Increasing  export contribution to 
where it is not possible to set up a 
bottles internally for the same  total sales using Greenfood as the 
factory
reason main brand
 Setting up internal production of 
 Both combined strategy would   Make the company public through 
corrugated paper for packaging as 
increase top line revenue to USD  IPO 
well as lid production to increase 
12mn per year as well as increasing 
profit margin and secure raw 
overall EBITDA margin to roughly  
material availability. 
24%

23 | Confidential Information Memorandum, June 2014
SHAREHOLDER PROFILE

Highlight of
Highlight of
Biography Distributorship
Salesmanship Awards

 CHRISTIAN LEE is the sole   PT Indofood Sukses Makmur,   Best Distributor award by Asahi 


shareholder of PT Green Food  Best Distribution award, Best   Beer Indonesia, Krating Daeng
& Beverage Gold Award Rank 2 Nd 1992,  Energy Drink, Ratu Ayu, Vitas 
Best  Platinum Rank 1 St 1994  Energy Drink, Pocari Sweat, 
 He is now 47 Years old with 
 PT Mayora Indonesia , Best  Brand Kaki Tiga , Total Mineral 
education background 
Distribution award, 2002 &  Water, Cheers Mineral Water,  
Marketing, Finance, and 
2004  Cleo Mineral Water,  Pepsi And 
Magister in Law degree . He has 
Fruitamin Pop Ice
Fruitamin, Pop Ice. 
30 years of sales and   PT Perfeti Vanmelle Indonesia, 
distribution experience   Best Distributor for Indofood 
 PT.Arnotts Indonesia, 4 Times 
Sukses Makmur, (Sarimi, 
 In 2004 he pioneered the first  Top Gun award during year  Fritolays, Chitato, Chiki, Bolo), 
distribution sales strategy with  2003 – 2006.  Nutrifood Indonesia (Tropicana 
mapping areas for separate 
 Sinde Budi Sentosa, Best 
Budi Sentosa, Best Slim) Perffeti Van melle, 
Slim), Perffeti Van melle
sales focus coverage in retail 
Distribution Award 2002‐2004 Mayora And  Kraft Indonesia, 
and grocery outlet. This 
 PT.Amerta Indah Otsuka, Best  and many others such as British 
concept was adopted by the 
Distributor performance 2005‐ American Tobacco, Baygon
principles.
2007. (Bayer) and Nivea (beiersdorfs)
 Trainer in salesmanship, sales 
supervisory and sales 
i d l
managerial for other distributor 
company and principal offices.
24 | Confidential Information Memorandum, June 2014
CO – PACKING OPPORTUNITY

 Tang Mas
T M is targeting middle to lower income consumers with 
i i iddl l i ih  Indo Teh
I d T h is produced by Indo Tirta
i d d b I d Ti that is also producing Aquaria 
h i l d i A i
affordable drink products such as Frutang in plastic cup packaging  mineral water. The company  distributes its products in Java, Bali, 
and marginal premium product targeting the middle‐upper  Kalimantan, Sulawesi, Papua and East Timor.
consumers such as 2 Tang and  Zestea.  For a start, Indo Tirta will produce 150,000 boxes with potential 
 Tang Mas will start co‐packing with Greenfood within two months  increase to larger number depends on the capacity of Greenfood. 
p g g y p
depending on the trade marks registry. Both the companies had   The service fee will be around Rp
The service fee will be around Rp 1,700 while production cost is 
1 700 while production cost is
agreed to produce more than 500,000 boxes a month for a start. estimated at Rp 800 to Rp 900.
 The service fee will be around Rp 1,750 while production cost is 
estimated at Rp 800 to Rp 900.

25 | Confidential Information Memorandum, June 2014
FIXED ASSETS

TOTAL NET BOOK VALUE: Rp 58.1 billion

Rp 29.2 billion

16.4 billion

9.1 billion

2.1 billion
1.2 billion

Land Buildings Water Sources Vehicles Production


Facilities

26 | Confidential Information Memorandum, June 2014
3 YEARS FINANCIAL PROJECTION MWP*

SALES ASSUMPTION MOBILE WATER PROJECT (MWP)


SALES ASSUMPTION MOBILE WATER PROJECT (MWP)

Remark Target Sales In Unit Rp Yearly Revenue Gross Profit 


Year 2014 Sales of Mobile Water Project Unit 15 Unit      5,000,000,000         75,000,000,000     37,500,000,000
Raw Material Sales of MWP Nov 2014 15 Unit      9,000,000,000         27,000,000,000       1,350,000,000
Total       102,000,000,000     38,850,000,000

Year 2015 Sales of Mobile Water Project Unit 15 Unit      5,000,000,000         75,000,000,000     37,500,000,000


Raw Material sales Existing 2014 15 Unit    11,250,000,000       135,000,000,000       6,750,000,000
Raw Material Sales of MWP Nov 2015 15 Unit      9,000,000,000         27,000,000,000       1,350,000,000
Total      237,000,000,000    45,600,000,000

Year 2016 Sales of Mobile Water Project Unit 15 Unit      5,000,000,000         75,000,000,000     37,500,000,000


MWP Raw Material sales 2014 15 Unit    13,050,000,000       156,600,000,000       7,830,000,000
MWP Raw Material Sales 2015 15 Unit    11,250,000,000       135,000,000,000       6,750,000,000
Raw Material Sales of MWP Nov 2016 15 Unit      9,000,000,000
, , ,        27,000,000,000
, , ,      1,350,000,000
, , ,
Total       393,600,000,000     45,330,000,000

*This figure is not included in the financial projection and valuation

27 | Confidential Information Memorandum, June 2014
CONSOLDATED FINANCIAL STATEMENT 2011 – 2013 (AUDITED)
( )

USD                    12,000
2011 % 2012 % 2013 %
Sales             3,628,413
3 628 413             5,046,660
5 046 660             8,081,484
8 081 484
Cost of goods sold             (2,742,773)             (3,830,150)             (6,172,144)
Gross Profit                  885,639 24%              1,216,511 24%              1,909,340 24%
                          ‐                           ‐                           ‐
p g p
Operating Expenses               ((308,318)
, )               ((465,975)
, )               ((670,414)
, )
Income from operations                  577,321                  750,536              1,238,926
Other Income ( Charges ) ‐ net                (192,273)                (317,859)                (509,223)
Income before tax                  385,048                  432,677                  729,702
Income tax                           ‐                           ‐                           ‐
Net Income                  385,048 11%                  432,677 9%                  729,702 9%
                          ‐                           ‐                           ‐
Retained Earnings, prior year              1,551,404              1,936,452              2,369,129
Retained Earnings, current year              1,936,452              2,369,129              3,098,831
                         ‐                          ‐                          ‐
Net Income                  385,048                  432,677                  729,702
Interest Expenses                  174,707                  304,908                  454,075
Depreceiation                  399,809                  438,120                  533,799
EBITDA                 959,564
959 564 26%             1,175,705
1 175 705 23%             1,717,577
1 717 577 21%

28 | Confidential Information Memorandum, June 2014
CONSOLIDATED FINANCIAL STATEMENT 2011 – 2013 (AUDITED)
( )

USD                       12,000
2011 2012 2013
ASSETS
Current Assets
Cash on Hand & in Bank                       72,074                       27,349                       38,474
Account Receivable ‐ Trade                    861,357                    927,807                    936,928
Account Receivable ‐ Others
Account Receivable  Others                   102,357                      30,772                   827,094
Prepaid Expense & Tax                         2,500                         2,500                         5,000
Inventory                    746,815                 1,097,142                 1,438,461
Total Current Assets                 1,785,103                 2,085,571                 3,245,957
Fixed Assets
Fixed Assets                            ‐                             ‐                            ‐
At cost                 5,622,415                 7,162,104                 7,205,437
Accumulated depreciation               (1,269,932)               (1,708,060)               (2,241,860)
Net Book Value                 4,352,483                 5,454,044                 4,963,578
Other Assets
Other Assets                            ‐                             ‐                            ‐
Haki                             ‐                             ‐                 4,225,417
Share at GFB                       24,167                       24,167                             ‐
Total Other Assets                       24,167                       24,167                 4,225,417
TOTAL ASSETS
TOTAL ASSETS               6,161,753
6 161 753                7,563,781
7 563 781             12,434,952
12 434 952

29 | Confidential Information Memorandum, June 2014
CONSOLIDATED FINANCIAL STATEMENT 2011 – 2013 (AUDITED)
( )

2011 2012 2013


LIABILITIES & EQUITY
Current Liabilities
Bank Loan                    678,412                 1,481,357                 3,988,915
Account Payable ‐ trade                    737,611                 1,322,550                 2,131,724
Accrued Payable ‐ others                     34,900                             ‐                     80,524
Accrued Expense & Taxes Payable                             ‐                             ‐                             ‐
Total Current Liabilities                 1,450,924                 2,803,907                 6,201,163
Long Term Liabilities                             ‐                             ‐                             ‐
Bank Loan               1,231,806                2,357,412               1,696,113
Shareholders Loan                 1,509,238                             ‐                 1,413,786
Total Long Term Liabilities                 2,741,044                 2,357,412                 3,109,898
Hak minoritas                             ‐                             ‐                       16,726
Shareholders' Equity
q y                            ‐                             ‐                            ‐
Capital Stock                       33,333                       33,333                         8,333
Retained Earning                 1,936,452                 2,369,129                 3,098,831
Total Shareholders' Equity                 1,969,785                 2,402,462                 3,107,165
TOTAL LIABILITIES & EQUITY
TOTAL LIABILITIES & EQUITY               6,161,753                7,563,781             12,434,952

30 | Confidential Information Memorandum, June 2014
VALUATION SCENARIOS

EBITDA MULTIPLE SCENARIOS

PE MULTIPLE SCENARIOS
9 12 15 18 20
EPS PER 9 PER 12 PER 15 PER 18 PER 20
                           2,432                    21,891                       29,188                            36,485                       43,782                      48,647
Equity Value              6,567,321                 8,756,428                    10,945,536              13,134,643             14,594,047

MARKET COMPARISON
CO SO
Company Currency Market Cap EBITDA EBITDA (X) PER
1 ADES Rp         1,120,000,000,000             108,216,000,000 10.35       16.26
US$                        93,333,333                          9,018,000

2 ALTO Rp         1,180,000,000,000               41,698,000,000 28.30       51.13


US$                        98,333,333                          3,474,833

3 Greenfood
G f d Rp
R            144,000,000,000
144 000 000 000              20,610,926,220
20 610 926 220 6 99
6.99      16.45
16 45
US$                        12,000,000                          1,717,577
31 | Confidential Information Memorandum, June 2014
5 Years Pro‐Forma Income Statements*

INCOME STATEMENT 2013 2014 2015 2016 2017 2018

Sal es Rp   98,270,303,574 Rp 112,057,992,720 Rp 131,892,262,469 Rp  155,237,130,449 Rp   182,714,200,848 Rp   215,054,623,655

Cos t of Good Sol d
Raw Materi al        (52,094,725,365) Rp  (58,005,174,634) Rp  (68,272,093,152) Rp   (80,356,221,299) Rp    (94,579,323,358) Rp  (111,319,868,384)

Di rect Labor
rect Labor         (4,916,609,752)
(4 916 609 752) Rp (4,857,619,751)
Rp    (4 857 619 751) Rp (5,717,418,665)
Rp    (5 717 418 665) Rp
Rp     (6 729 399 061)
(6,729,399,061) Rp
Rp       (7 920 506 956)
(7,920,506,956) Rp
Rp      (9 322 437 089)
(9,322,437,089)

Repai r & Mai ntenance             (894,709,884) Rp    (1,087,796,247) Rp    (1,280,336,232) Rp     (1,506,955,138) Rp       (1,773,687,152) Rp       (2,087,629,868)


Laboratori um                (89,470,988) Rp          (78,951,628) Rp          (92,926,070) Rp         (109,373,940) Rp          (128,733,197) Rp          (151,518,979)
Batubara             (357,883,953) Rp        (348,538,327) Rp        (410,229,627) Rp         (482,840,076) Rp          (568,303,076) Rp          (668,892,749)
El ectri ci ty             (306,212,947) Rp        (679,933,701) Rp        (800,281,996) Rp         (941,931,531) Rp       (1,108,654,008) Rp       (1,304,885,824)
Depreci ati on          (5,980,451,628) Rp    (9,130,451,628) Rp    (9,130,451,628) Rp     (9,130,451,628) Rp       (9,130,451,628) Rp       (7,880,451,628)
Ongkos  Muat Barang             (304,201,360) Rp        (332,801,843) Rp        (391,707,785) Rp         (461,039,877) Rp          (542,644,227) Rp          (638,692,283)
Other               (196,836,174) Rp        (214,739,809) Rp        (252,748,764) Rp         (297,485,176) Rp          (350,140,240) Rp          (412,115,081)
Factory Over Head          (8,129,766,934)        (11,873,213,183)        (12,358,682,102)         (12,930,077,367)          (13,602,613,529)          (13,144,186,412)

Fi ni shed Good ‐ Begig nni ng
g          3,275,758,373
, , , Rp     
p 4,638,599,384
, , , Rp      
p 7,151,549,423
, , , Rp      
p 8,417,373,992
, , , Rp       
p 9,907,245,201
, , , Rp     
p 11,660,833,876
, , ,
‐/‐ Fi ni s hed Good ‐ Endi ng           4,638,599,384 Rp      7,151,549,423 Rp      8,417,373,992 Rp       9,907,245,201 Rp      11,660,833,876 Rp      13,724,802,063

TOTAL Cost of Good Sold Rp  (63,778,261,041) Rp  (72,223,057,530) Rp  (85,082,369,350) Rp   (98,525,826,518) Rp  (114,348,855,168) Rp  (131,722,523,698)

Gross Profit Rp   34,492,042,533 Rp   39,834,935,190 Rp   46,809,893,119 Rp    56,711,303,931 Rp      68,365,345,680 Rp      83,332,099,957


% 35% 36% 35% 37% 37% 39%

Operating Expense
Sal ary & Al l owance          (5,681,250,000) Rp    (7,344,609,097) Rp    (8,644,605,237) Rp   (10,174,696,269) Rp    (11,975,623,952) Rp    (14,095,309,998)
Offi ce Suppl i es                (78,650,000) Rp          (76,504,075) Rp          (90,045,299) Rp         (105,983,275) Rp          (124,742,381) Rp          (146,821,789)
Insurance                (21,782,900) Rp          (25,357,161) Rp          (29,845,380) Rp           (35,127,998) Rp            (41,345,676) Rp            (48,663,862)
Legal  Document              (25,665,000) Rp          (19,700,357) Rp          (23,187,321) Rp           (27,291,466) Rp            (32,122,072) Rp            (37,807,681)
El ectri ci ty & Tel epon                (54,037,579) Rp        (108,430,318) Rp        (127,622,489) Rp         (150,211,610) Rp          (176,799,160) Rp          (208,092,620)
Travel l i ng Exp             (205,780,000) Rp        (129,166,480) Rp        (152,028,953) Rp         (178,938,005) Rp          (210,610,146) Rp          (247,888,152)
Entertai nment                (55,800,000) Rp          (36,029,655) Rp          (42,406,906) Rp           (49,912,908) Rp            (58,747,524) Rp            (69,145,839)
Repai r & Mai ntenance                (75,688,520) Rp          (71,439,129) Rp          (84,083,858) Rp           (98,966,661) Rp          (116,483,823) Rp          (137,101,465)
Promoti on Expenses          (1,789,964,459) Rp    (1,834,376,594) Rp    (2,159,061,334) Rp     (2,541,214,167) Rp       (2,991,010,684) Rp       (3,520,419,727)
Trans portati on             (266,180,000) Rp        (290,366,314) Rp        (341,761,165) Rp         (402,252,729) Rp          (473,451,717) Rp          (557,252,695)
Others             (308,680,900) Rp        (276,512,605) Rp        (325,455,349) Rp         (383,060,792) Rp          (450,862,794) Rp          (530,665,532)

TOTAL OPERATING EXPENSE Rp    (8,563,479,358) Rp  (10,212,491,785) Rp  (12,020,103,290) Rp   (14,147,655,879) Rp    (16,651,799,929) Rp    (19,599,169,360)


9% 9% 9% 9% 9% 9%

Operating Profit Rp   25,928,563,175 Rp   29,622,443,405 Rp   34,789,789,829 Rp    42,563,648,052 Rp      51,713,545,751 Rp      63,732,930,597


26.4% 26.4% 27.4% 28.3% 29.6%
Other Income ( Charges  ) ‐ net Rp    (6,110,679,672) Rp    (7,245,710,523) Rp    (9,952,665,019) Rp     (6,236,760,000) Rp       (3,742,056,000) Rp       (1,247,352,000)

Earning Before Tax (EBT) Rp   19,817,883,503 Rp   22,376,732,882 Rp   24,837,124,809 Rp    36,326,888,052 Rp      47,971,489,751 Rp      62,485,578,597

Income tax 25%          (5,594,183,220)          (6,209,281,202)           (9,081,722,013)          (11,992,872,438)          (15,621,394,649)

Net Profit Rp   19,817,883,503 Rp   16,782,549,661 Rp   18,627,843,607 Rp    27,245,166,039 Rp      35,978,617,313 Rp      46,864,183,948


% 20% 15% 14% 18% 20% 22%

I nte re s t Expe ns e Rp              (5,540,527,286) Rp              (7,245,710,523) Rp              (9,952,665,019) Rp               (6,236,760,000) Rp                 (3,742,056,000) Rp                 (1,247,352,000)


De pre ci a ti on Rp              (7,000,593,024) Rp              (9,130,451,628) Rp              (9,130,451,628) Rp               (9,130,451,628) Rp                 (9,130,451,628) Rp                 (7,880,451,628)

EBI TDA Rp            32,359,003,813 Rp            38,752,895,033 Rp            43,920,241,457 Rp              51,694,099,680 Rp                60,843,997,379 Rp                71,613,382,225

32 | Confidential Information Memorandum, June 2014
*This figure does not include co‐packing and MWP income
5 Years Pro‐Forma Income Statements

BALANCE SHEET 2013 2014 2015 2016 2017 2018

Asset
Current Assets
Cash on Hand & in Bank Rp         
p , ,
461,688,207 Rp   
p 18,342,458,907
, , , Rp      
p 1,026,888,261
, , , Rp   
p 11,847,099,881
, , , Rp   
p 30,557,110,405
, , , Rp     
p 57,807,022,321
, , ,
Trade Receivables                      30 AR Days Rp    11,243,137,490 Rp       9,338,166,060 Rp    10,991,021,872 Rp    12,936,427,537 Rp    15,226,183,404 Rp      17,921,218,638
Other Receivables Rp       9,925,133,227 Rp       9,925,133,227 Rp       9,925,133,227 Rp       9,925,133,227 Rp       9,925,133,227 Rp        9,925,133,227
Prepaid Expense & Tax Rp            60,000,000 Rp            60,000,000 Rp            60,000,000 Rp            60,000,000 Rp            60,000,000 Rp              60,000,000
Inventory Rp    17,261,529,658 Rp    19,683,386,480 Rp    23,167,346,772 Rp    27,267,956,176 Rp    32,094,401,688 Rp      37,775,112,413
TOTAL CURRENT ASSETS Rp    38,951,488,582 Rp    57,349,144,674 Rp    45,170,390,133 Rp    62,036,616,821 Rp    87,862,828,724 Rp   123,488,486,599

Fixed Assets Rp    86,465,249,267 Rp  110,465,249,267 Rp  110,465,249,267 Rp  110,465,249,267 Rp  110,465,249,267 Rp   110,465,249,267


p
Less: Accum. Depreciation Rp  
p ((26,902,319,238)
, , , ) Rp   p (36,032,770,866)
( , , , ) Rp   p (45,163,222,494)
( , , , ) Rp   p (54,293,674,123)
( , , , ) Rp   p (63,424,125,751)
( , , , ) Rp    p (71,304,577,379)
( , , , )
Rp    59,562,930,029 Rp    74,432,478,401 Rp    65,302,026,773 Rp    56,171,575,144 Rp    47,041,123,516 Rp      39,160,671,888

Haki Rp    50,705,000,000          50,705,000,000          50,705,000,000          50,705,000,000          50,705,000,000           50,705,000,000


Share at GFB                                 ‐                                 ‐                                 ‐                                 ‐                                 ‐                                  ‐
TOTAL ASSETS Rp  149,219,418,611 Rp  182,486,623,075 Rp  161,177,416,905 Rp  168,913,191,966 Rp  185,608,952,240 Rp   213,354,158,486

Current Liabilities
Bank Loan Rp   
p 47,866,982,570
, , , Rp   
p 41,142,550,324
, , , Rp   
p 20,789,200,000
, , , Rp   
p 20,789,200,000
, , , Rp   
p 20,789,200,000
, , , Rp                                
p ‐
Trade Payable                      30 AP Days Rp    25,580,687,229 Rp       6,775,524,601 Rp       7,981,025,149 Rp       9,260,834,170 Rp    10,767,177,131 Rp      12,437,399,429
Other payable                      30 AP Days Rp          966,287,369 Rp          966,287,369 Rp          966,287,369 Rp          966,287,369 Rp          966,287,369 Rp           966,287,369
Accrued Expense & Taxes Payable
TOTAL CURRENT LIABILITIES Rp    74,413,957,168 Rp    48,884,362,294 Rp    29,736,512,518 Rp    31,016,321,539 Rp    32,522,664,500 Rp      13,403,686,798

WORKING CAPITAL Rp   (24,467,513,196) Rp   (19,322,048,019) Rp     (3,931,315,557) Rp     (4,766,206,048) Rp     (5,609,858,417) Rp       (6,705,523,661)

Long Term Liabilities
Bank Loan Rp    20,353,350,324 Rp    62,367,600,000 Rp    41,578,400,000 Rp    20,789,200,000 Rp                                ‐ Rp                                 ‐
Shareholders Loan Rp    16,965,428,924 Rp    16,965,428,924 Rp    16,965,428,924 Rp    16,965,428,924 Rp    16,965,428,924 Rp      16,965,428,924
TOTAL LONG TERM LIABILITIES Rp    37,318,779,248 Rp    79,333,028,924 Rp    58,543,828,924 Rp    37,754,628,924 Rp    16,965,428,924 Rp      16,965,428,924

Hak Minoritas Rp          200,708,031
Equity 
Capital  Rp          100,000,000 Rp          100,000,000                100,000,000                100,000,000                100,000,000                 100,000,000
Retained Earning Rp    57,988,371,081 Rp    74,770,920,743 Rp    93,398,764,350 Rp  120,643,930,389 Rp  156,622,547,702 Rp   203,486,731,650
Profit (Loss) for the year
TOTAL SHAREHOLDERS' EQUITY Rp    58,088,371,081 Rp    74,870,920,743 Rp    93,498,764,350 Rp  120,743,930,389 Rp  156,722,547,702 Rp   203,586,731,650

TOTAL LIABILITIES & EQUITY Rp  169,821,107,497 Rp  203,088,311,961 Rp  181,779,105,791 Rp  189,514,880,851 Rp  206,210,641,126 Rp   233,955,847,372

33 | Confidential Information Memorandum, June 2014
*This figure does not include co‐packing and MWP income

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