BCG Matrix

Star: Herfy
We have identified Herfy as a Star in the BCG matrix because currently it has high
number of sales, its market growth is also very high and current scenario of
restaurant market in Bangladesh puts Herfy in the top attracting good number of
customers leading to a great market share.

Question Marks: McDonalds

McDonalds in Bangladesh due to its global reputation will be placed in the
category of Question Marks in the BCG matrix. It will be having a high market
growth but as being New in Bangladeshi food market, it will have less market
share at the beginning.

Cash Cows: Chillox

Chillox has been doing business in Bangladesh since a good time and they have
significant number of customers. But due to entrants of many foreign chain
restaurants in Bangladeshi food market, it’s market growth has been
compromised due to competitive pressure. So Chillox is now identified as Cash
Cows in the Bangladeshi Food Market.

Dogs: Mariation
Mariation has been losing its market growth and market share in the last few
months due to constant complaints against their food quality and unhygienic
cooking environement. Therefore, they are placed as Dogs in the BCG matrix.