*MUST SUPPORT with evidences/facts.

ACADEMIC YEAR 2020/2021

SEMESTER 1

GUIDELINES FOR INDIVIDUAL WRITTEN ASSIGNMENT (50 marks)

1.0 INTRODUCTION AND COMPANY OVERVIEW
A full description of the company background: history of the company,
mission statement, product and services, especially the product/brand you’ve
selected to focus.

2.0 Marketing environment forces (Chapter 3)

PESTLE and competitive force. Needs to have MINIMUM 6 points which can
be from any of the forces in Marketing environment.

How to do:
· Identify factor/force(s), then explain how the factor/force(s) impact your
company/ brand/ products(s) that you have selected to focus.
· For example like Tesco, under legal force – MCO. It forces the company to
change store operation timing, practised hygiene SOP, etc.

Assessment Criteria Excellent Good Average Poor Very poor

Introduction and Company overview (10.0) 10.0 8.0 6.0 4.0 2.0
Marketing environment analysis (30.0) 30.0 24.0 18.0 12.0 6.0
References and citations (5.0) 5.0 4.0 3.0 2.0 1.0
Appendices and assignment format and layout 5.0 4.0 3.0 2.0 1.0
(5.0)
TOTAL /50

How to do reference and citation for image?

a) If you are including in your work a photograph you have taken yourself treat
yourself as the author, give your photograph a name (even if it is just Photograph
of ...) and follow this style:
- In your reference list: Smith, G., 2015, Name of photograph, unpublished
photograph.
- In your text (citation): (Smith 2015)
b) An image from the Internet with an author
- In your reference list: Colli, MG 2009, Bilbao_6 Guggenheim Museum Bilbao,
photograph, viewed January 2012,
<http://www.flickr.com/photos/52355315@N08/5757476385/>.
- In your text (citation): (Colli 2009)

©Lai ML (202003V1) 1
 *MUST SUPPORT with evidences/facts.

c) An image from the Internet with no author or date

- In your reference list: Nefertari with Isis, n.d. photograph, viewed 4 January 2012,
<http://en.wikipedia.org/wiki/File:Ankh_isis_nefertari.jpg>.
- In your text (citation): (Nefertari with Isis n.d.)

What if I cannot find the author or a date in a website?

- When there is no name on a webpage, look for a sponsoring body like an

organisation or a government department responsible for the information.
- Where there is no sponsoring body, use the title of the article or document on the
screen as the ‘author’.
- Where there is no date, use ‘n.d.’ (no date).

*If a resource has no author and no date, you need to consider whether it is a
suitable source

How do I cite an author who has written more than one work in the same year?
You put a lower case letter of the alphabet next to the year or date and keep these
letters in your reference list as well.
For example:
In a recent publication, Bart (2004b) argued that mission statements of most
organisation are underutilised and most organisation had jumped on the bandwagon
of creating mission statements without knowing the true purpose of the statement
(Bart 2004a).
The order of sequence in which you attach the letters is based on the alphabetical
order of the title of the work by the author.
What if I cannot find the author or a date in a website?
• When there is no name on a webpage, look for a sponsoring body like an
organisation or a government department responsible for the information.
• Where there is no sponsoring body, use the title of the article or document on the
screen as the ‘author’.
• Where there is no date, use ‘n.d.’ (no date).

©Lai ML (202003V1) 2