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English: Oral Communication PRELIM HANDOUT by: AdDU-SHS English Department

SESSION 2: DEFINITION, PROCESS experience


OF COMMUNICATION, AND There is feedback but it is not simultaneous.

COMMUNICATION MODELS
TYPES OF COMMUNICATION MODELS

Communication is any process in which


I. Communication Models (from Oral
people, through the use of symbols, verbally
Communication in Context by
and/or nonverbally, consciously or not
Flores)
consciously, intentionally or unintentionally,
a. Aristotle’s Model of Communication
generate meanings (information, ideas, feeling,
The first and earliest model is that of
and perception) within and across various
Aristotle (5 BC), who was a teacher of
contexts, cultures, channels, and media. (Hybels
rhetoric and even put up an academy to
& Weaver, 2014)
produce good speakers. The following is
Types of Communication Models

What are communication models?


(Message) (Listener)
Communication models are the metaphorical, SPEAKER
SPEECH AUDIENCE
simplified, and systematic representations of the
communication process.
a representation of his model:

1. Linear Model
Although Aristotle focused on the Speaker and
Communication is considered a one-way
the Message, the most important part in his
process where sender is the only one who
model is the Setting where the Learner is
sends message no feedback from receiver the
situated. It is the setting that dictates the
message signal is encoded and transmitted
Message. The three settings in Aristotle’s time
through channel in presence of noise the sender
were legal, deliberative, and ceremonial. The
is more prominent
Legal Setting meant the courts where ordinary
people defended themselves (there were no
2. Transactional Model
lawyers then). The Deliberative Setting meant
Highlights the exchange of messages between
the political assemblies, the highest of which
sender and receiver, where each take turns to
was the Roman Senate. The Ceremonial Setting
send or receive messages both “sender” and
meant the celebrations held when they won a
“receiver” are known as “communicators”
war, when they lost a leader or had a new one,
Feedback is taken as a new message it
and when they welcomed a visiting leader from
recognizes that communication affects all parties
another kingdom or country. Such occasions
involved. So communication is
called for speeches of welcome, poems of
fluid/simultaneous.
tribute or of eulogies, and poems of lament.

3. Interactive (a.k.a. Convergence) Model


b. Shannon-Weaver Model
It is two linear models stacked on top of each
other. The sender channels a message to the
receiver and the receiver then becomes the
sender and channels a message to the original
sender. Used for new communications (e.g.,
Internet) communication takes place between
humans or machines in both verbal and non-
verbal way. It highlights the concept of field of

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English: Oral Communication PRELIM HANDOUT by: AdDU-SHS English Department

The second model is that of Claude Shannon ever experienced or not experienced, done
and Warren Weaver (1948), which gave us the or not done. In fact, this is practically
concept of “noise.” This is often called the everything that has happened in his/her life.
Telephone Model because it is based on the It is this Field of Experience that is used to
experience of having the messaged interfered interpret the Message and create a
with by “noise” from the telephone switchboard Response. It is also this Field of
back in the 1940s. Experience of the Listener that needs to
overlap with the Speaker’s Field of
In this model, Shannon and Weaver assert that Experience, which can only happen when
the Message sent by the Source (Speaker) is the two fields have commonalities. For
not necessarily the Message received by the example, the teacher must deliver his/her
Destination (Listener). This is due to the lecture in either English or Filipino because
intervention of “noise” or anything that hampers that is the language that students know and
the communication. Even today, with our use. If the teacher suddenly started using
advanced cellphone technology, there are still Chinese in the lecture, the students will not
barriers to clear transmission and reception of understand a single thing!
calls. Dropped calls, calls that echo, faint
signals—all interfere with the communication of d. White’s Model
the message.

c. Schramm’s Model of Communication

Expressing

Symbolizing Transmitting

Thinking
Receiving

The third model is that of Wilbur


Schramm, who is considered the “Father
of Mass Communication.” He came up with
five models, but the Schramm Model Monitoring Decoding

(1955) we are concerned with is the


concept that explains why communication Feedback

breakdown occurs. Schramm asserts that


communication can take place if and only if
there is an overlap between the Field of
Experience of the Speaker and the Field of The fourth model is that of Eugene White
Experience of the Listener. (1960), who tells us that communication is
circular and continuous, without a beginning or
What is the Field of Experience? It is end. This is why he made a cyclical model. He
everything that makes a person unique— also points out that although we can assume
everything he or she has ever learned, that communication begins with thinking,
watched, seen, heard, read, and studied. In communication can actually be observed from
other words, it is everything a person has

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English: Oral Communication PRELIM HANDOUT by: AdDU-SHS English Department

any point in the circle. • The means by which the Message is


sent. The five senses are the
channels we usually use.
Eugene White contributed the concept of • The channel is the route traveled by
Feedback to the field of communication. a message.
Feedback is the perception by the Speaker • We are familiar with the channels of
radio, television, CDs, newspapers,
about the Response of the Listener. The and magazines in the mass media.
Speaker can only receive Feedback if the • Other channels communicate
Speaker is monitoring the Listener. The Speaker nonverbal messages. For example,
when a person goes to apply for a
will know what the Listener’s Response is only if job, she uses several nonverbal
he/she is paying attention. signals to send out a positive
message: a firm handshake (touch),
appropriate clothing (sight), and
respectful voice (sound). The
SESSION 3: TYPES, ELEMENTS, AND senses are the channels through
EFFECTIVE COMMUNICATION which the speaker is sending a
SKILLS message.
Response
I. ELEMENTS OF COMMUNICATION • The only way the Speaker knows
the message has been received.
• Whether the Listener responds or
Speaker not is important to the
• Also known as the sender, he/she communication process.
chooses his/her purpose, crafts the • It carries the Feedback
message accordingly, and decides • Examples: smile, nod their heads,
how to deliver it. and clap their hands.
• Source of information Feedback
Receiver • The result of monitoring by the
• Also known as the listener or Speaker of the Listener’s Response.
audience, they are the ones who • You tell me a joke and I smile, the
receive the message. smile is a response which carries
• It is said that even if the Speaker is the feedback that the joke is funny
great and the message is beautiful, and effective. You make a comment
if there is no Listener or the Listener about the weather, and I make
is not paying attention, then another one. That’s feedback.
communication fails. • Feedback is vital to communication
• They are the ones who respond and because it lets the participants see
give feedback whether ideas and feelings have
Message been shared in the way they were
• The message is made up of the intended.
ideas and feeling that sender- Setting
receivers want to share. This is what • The setting is the environment in
needs to be delivered or imparted to which the communication occurs.
somebody else • It has two components: the physical
• The message to be sent is based on location and psychological setting.
WHY the speaker wants to say it, • Formal settings lend themselves to
WHAT the speaker wants to say, formal presentations. An auditorium,
and HOW the Speaker wants to say for example, is good for giving
it. speeches and presentations, but not
• All our communication messages very good for conversation.
are made up of two kinds of • If people want to converse on a
symbols: verbal and nonverbal. more intimate basis, they will be
• Ideas and feelings can be better off in a smaller, more
communicated only if they are comfortable room where they can sit
represented by symbols. A symbol facing each other.
is something that stands for Noise
something else (e.g., roses express
love).  Noise is interference that keeps a
Channel message from being understood or
accurately interpreted. Noise occurs

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English: Oral Communication PRELIM HANDOUT by: AdDU-SHS English Department

between the sender-receivers, and it • The use of colors based on the


comes in three forms: external, meaning of each color.
internal, and semantic. Chronemics
• The language of time
• The use of time as basis on daily
1. External noise comes from the environment
routines
and keeps the message from being heard or • “Body Clock”
understood. Your heart-to-heart talk with your Proxemics
roommate can be interrupted by a group of • The language of space
people yelling in the hall, a helicopter passing • The use of space to show
overhead, or a lawn mower outside the window. importance, power, or position
External noise does not always come from • Ex. The CEO has the biggest office
sound. You could be standing and talking to in the building.
someone in the hot sun and become so Haptics
• The language of touch
uncomfortable that you can’t concentrate. • The use of touch to express what
Conversation might also falter at a picnic when cannot be said.
you discover you are sitting on an anthill and
ants are crawling all over your blanket. Gestures
• The most often used type of Non-
2. Internal noise occurs in the minds of the verbal communication.
sender-receivers when their thoughts or feelings • Examples:
are focused on something other than the  Emphasizing – “YES!” (fist
communication at hand. A student doesn’t hear pounding the table)
the lecture because he is thinking about lunch; a  Regulating – “shhhh” (forefinger
in front of the lips)
wife can’t pay attention to her husband because  Illustrating – “this large” (hands
she is upset by a problem at the office. Internal set apart)
noise may also stem from beliefs or prejudices.  Emblems – clenched fist
upraised
3. Semantic noise is caused by people’s Facial Expression
emotional reactions to words. Many people tune • The configuration of eyes,
out a speaker who uses profanity because the eyebrows, lips, cheeks, nose and
words are offensive to them. Others have forehead to show how the person
negative reactions to people who make ethnic or feels.
• Assists the Listener in
sexist remarks. understanding the message better.
Posture and Appearance
II. TYPES OF COMMUNICATION • The way how one carries and
dresses oneself.
Communication • How one stands or sits in
 Verbal Communicative Situations tells the
 Oral/Spoken people around how one sees
 Written oneself as a Speaker, one’s attitude
toward the Message, and how one
 Non-verbal looks at the Listener.
Types of Non-verbal communication III. Effective Communication Skills
Paralanguage The 7 Principles of Effective
• The “how” of saying something. It is Communications Explained by Bill McGowan
NOT about what is said. 1. The Headline Principle: Start Strong
• Ex. Saying “I love you” with an 2. The Scorsese Principle: Think Visually
angry tone is a contradictory 3. The Pasta Sauce Principle: Boil Things
message. Down to Their Essence
Symbols 4. The Conviction Principle: Believe What
• The use of things to convey a You Say
message or feeling. 5. The No-Tailgating Principle: Think Before
• Ex. Giving flowers symbolizes love, You Speak
appreciation, belongingness, etc. 6. The Curiosity Principle: Pay Attention!
Colors 7. The Draper Principle: Steer the
Conversation

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English: Oral Communication PRELIM HANDOUT by: AdDU-SHS English Department

3. Small group communication takes


SESSION 4: INTERCULTURAL place in a group, usually comprising five
COMMUNICATION to 10 people. This form of
communication serves relationship
Forms of Oral Communication needs (like companionship, family
1. Intrapersonal communication is self- bonding and affection or support) as
talk or a conversation you hold with well as task-based needs, for example,
yourself under certain circumstances – deciding on disciplinary action or
for example, when you need to make an resolving conflict in the workplace.
important decision or learn something
about yourself. You may wonder In academic institutions, students often
whether intrapersonal communication is form small groups that meet regularly for
just another way of describing the study discussions or to work
thinking process. In a way, that would collaboratively on projects. At the
be correct. workplace, small groups may meet to
discuss issues related to work, or for
Intrapersonal communication is a form problem-solving or team-building
of thinking that goes on inside us which purposes. Learning to communicate
relies on language to express itself. It is effectively in teams contributes to
similar to the Shakespearean “soliloquy” success and advancement in many
where the character in question careers. Small group communication
engages in self-talk to reflect on events allows you to interact with others, be it at
that have transpired. Intrapersonal home, in school, at the workplace or in
communication often increases self- public. You learn to exchange ideas,
awareness and mindfulness, and hones solve problems and share experiences.
critical thinking skills.
4. Public communication also known as
2. Interpersonal communication is public speaking, involves
communication between several people. communication between a speaker and
This form of communication may range an audience. This audience may range
from the impersonal to the very from just a few people to thousands or
personal. Impersonal communication is even millions of people. The aim of the
when you talk with a person you do not speaker is usually to inform or to
really care about – there is often persuade the audience to act, buy, or
coldness or indifference in your attitude think in a certain way. A teacher may
when you engage in this kind of address an assembly of students on
communication. codes of behavior or school rules. A
politician may make speeches on how
Then, there is social communication he will be dealing with certain issues in
where you engage in niceties with order to win their votes. An executive
people you meet in a social context. The may give a business presentation to get
most personal type of communication more sales. It is important to understand
occurs when you talk with people who some of the basic principles of effective
are close to you, for example, your best public speaking so that you are able to
friend, family members and colleagues. influence, persuade as well as entertain
Such relationships are interdependent, your audience when you communicate
meaning that the actions of one party with them.
very often directly affect the other party.
Interpersonal communication can take 5. Mass communication is
place face to face as well as through communication that is sent out from a
electronic channels like video- source to many receivers all over the
conferencing, chat rooms, e-mail and world. It takes place through media like
Twitter. films, radio, videos and television.
Modern avenues of mass
communication like the Internet and

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English: Oral Communication PRELIM HANDOUT by: AdDU-SHS English Department

blogs can be very powerful indeed as 1. Affect displays


information is disseminated instantly. In Uruguay, a man will hold his fists
together and turn them in opposite
6. Corporate communication is
communication that takes place among directions, as if wringing out a wet cloth
members of an organization, within that to express anger.
organization. Interacting in teams, 2. Personal distance
conferencing with co-workers, talking People from Arab countries generally
with a supervisor or manager, giving converse with each other at closer
employees explanations and directions,
interviewing and making presentations distances than do people in the United
are some examples of corporate States.
communication. Effective corporate 3. Eye contact
communication skills enhance corporate In many Western cultures, direct eye
image and impact positively on morale, contact signifies that someone is
commitment, and productivity in
corporations. sincere, trustworthy, and authoritative.
Some Asian, Latin American, and
7. Intercultural communication is Middle Eastern cultures emphasize the
communication between people of lack of eye contact as a sign of
diverse cultures and ethnicity. The world deference or respect for authority.
is increasingly becoming a global village
and every country has people of various 4. Greeting behavior
ethnicities. Thus, it is important to note People in Western countries typically
differences in the communication greet social acquaintances with a
practices of different cultures if handshake.
intercultural harmony and understanding In Mediterranean countries, usually kiss
is to be maintained. For example, in
many Asian countries, students will each other on both cheeks.
seldom contradict or disagree with a In Asian countries, people greet others
teacher in the classroom as this shows by bowing, with longest and lowest
disrespect. In Western academic bows reserved for the most respected
institutions, however, it is the norm for individuals.
students to think for themselves and
engage their teachers in debate and 5. Time orientation
discussion. It is important to make People from US, Canada, Finland,
efforts to recognize and respect the Great Britain, and Germany are
communication practices of people from monochromic (they see time as
different cultures and nationalities. tangible commodity, expect events
Culture is the totality of learned, shared begin on time and dislike having their
symbols, language, values, and norms time wasted).
that distinguish one group of people People from France, Brazil, Mexico, and
from another. Saudi Arabia are polychronic (they see
Culture is learned. We acquire our time as flexible and diffused and don’t
culture by learning the traditions, values, necessarily expect punctuality).
and language of the people who raised 6. Touch
us. People in high-contact cultures which
Culture influences nonverbal include France, Mexico, and Greece
communication touch each other significantly more often
1. Emblems. than do people in low-contact cultures
“Come here” gesture in USA means such as Japan, Sweden, and Finland.
goodbye in China, Italy, and Colombia. United States is classified as medium-
contact culture.

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English: Oral Communication PRELIM HANDOUT by: AdDU-SHS English Department

In western cultures, cosmetic use is


7. Vocalics significantly more common for women
English speakers used “umm” and “er” than for men.
fillers Also women and men usually wear
Chinese speakers often say “zhege different styles of clothing and jewelry
zhege zhege” (this this this) as filler and adopt different hairstyles and those
words. conventions further accentuate the
differences in their appearance.
Sex influences nonverbal
communication SESSION 6 & 7: FUNCTIONS OF
1. Emotional expressiveness COMMUNICATION
Women are more expressive than men
1. Control. Communication controls member
with respect to variety of emotional
behavior in several ways.
states like joy, sadness, and depression.
a) Employees are required to follow authority
Men are more aggressive than women
hierarchies and formal guidelines.
of anger.
b) Informal communication also controls
2. Eye contact
behavior.
Women engage more in eye contact
(1) When work groups tease, or harass a
than men like in US and Japan.
member who produces too much, they are
In fact, female pairs use higher amounts
informally communicating with, and controlling,
of gaze than male pairs when speaking,
the member’s behavior.
listening, or during silence.
Research indicates that male-female
I. REGULATION/ CONTROL
pairs are similar to female-female pairs
as a function of communication means being
in terms of eye contact
able to use language, gestures, and emotions to
3. Personal space
manage individual or group activities such as a
Women are approached more closely,
parent telling a child not to misbehave or a
give way more readily to others, stand
policeman directing pedestrians not to jaywalk
and sit closer to each other, and tolerate
but cross on the pedestrian lane.
more violations of their personal space
REGULATION/CONTROL is observable if we
than men.
focus on the Verbal and Non Verbal cues
In opposite-sex interactions, men are
caused by the Speaker to achieve his/her
also more likely to violate women’s
purpose.
personal space than women are to
violate men’s.
a. Verbal Cues are the specific words chosen
4. Vocalics
and used. The Speaker and the Listener, when
On average, men’s voices have a lower
using verbal cues, should be respectful of each
pitch than women’s because men have
other’s culture as well as of their age, gender,
larger voice box and longer vocal cords.
social status, and religion. The words are usually
5. Touch
directives, orders, requests, etc., meant to
Among adults, men are more likely to
regulate and control other people’s behavior. In
touch women than women are to touch
certain cases involving women or in situations in
men, unless the touch is occurring as
Philippines society involving a superior and a
part of a greeting like handshake.
subordinate, an order is oftentimes worded as a
In same-sex pairs, women touch each
request.
other more than men.
b. Non Verbal Cues include hand gestures,
6. Appearance

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English: Oral Communication PRELIM HANDOUT by: AdDU-SHS English Department

bodily action (including posture), vocal tone


(paralanguage), and eye contact. The Speaker The final function that communication performs
and the Listener, when exhibiting nonverbal is related to its role in facilitating decision-
making.
cues, should be respectful of each other’s a) It provides the needed information.
culture as well as their age, gender, social b) It provides the information that one
status, and religion. The tone and the bodily needs to make decision by transmitting
action that accompany words authoritative and the data to identify and evaluate the
firm. Eye contact is direct. In our culture, these alternative choices.
cues may be softened for children and elderly. V. MOTIVATION

II. SOCIAL INTERACTION Communication fosters motivation by clarifying


for employees what is to be done, how well they
The Social Interaction Function of are doing, and what can be done to improve
performance.
Communication is the most obvious, the most a) The formation of specific goals, feedback on
often used, and the most popular. Like progress toward the goals, and reinforcement of
Regulation/ Control, Social Interaction occurs desired behavior all stimulate motivation and
when verbal and nonverbal cues are require communication.
appropriately applied. b) It answers the question, what is the
reason/purpose/motive of the communication?
a. Verbal Cues are the specific words chosen
and used. The speaker and the Listener, when
using verbal cues, should be respectful of each
other’s culture as well as of their age, gender,
social status, and religion. The words usually
used are mostly informal in terms and casually
delivered, although Philippine society dictates
certain decorum when talking to elders or figures
of authority.
b. Nonverbal Cues include hand gestures, bodily
action (including posture), vocal tone
(paralanguage), and eye contact. The speaker
and the listener, when exhibiting nonverbal
cues, should be respectful of each other’s
culture as well as of their age, gender, social
status, and religion. The tone is friendly, even
teasing, and the bodily action is relaxed.

III. EMOTIONAL EXPRESSION

For many employees, their work group is a


primary source for social interaction.
a) Communication within the group is a
fundamental mechanism by which members
show their frustrations and feelings of
satisfaction.
b) Communication provides an avenue for
expression of emotions and fulfillment of social
needs.

IV. INFORMATION

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