BSBMKG609 TASK 1 GUIDELINES

BSBMKG609 TASK 1 Guidelines

Please answer Task 1 in a REPORT format using template and

headings provided. USE QUESTIONS AS A GUIDE TO
COMPLETE REPORT CONTENTS & WRITE THEM AS
SUBHEADINGS NOT Q&As.

Title Page
Title of your Report
Table of Contents
Executive summary
Organisational Overview
Follow guidelines under the heading –

a. outlines the strategic direction and organisational objectives.

b. outlines the current size, capabilities and resources of the organisation, including any
notable strengths and weaknesses.
c. identifies any gaps between the objectives and the current capabilities and resources. -
(Describe Existing capabilities& resources)

Marketing Opportunities
1.Identify 2 Marketing Opportunities that will meet the Org. Objectives

For E.g: Franchising; Merger and Acquisition; Strategic Alliances; Joint Venture

Refer to Ansoff Matrix - Product- Market growth

List the Benefits & Risks of Each Opportunity selected

2.a. Select the best Opportunity that will meet the Org Goals. Justify your choice. WHY??

b. Describe how your strategies align with the strategic direction of the organisation and give
justifications for your selection.

For that Chosen Opportunity- Evaluate some strategies that fit the resources & org's capabilities.
Describe the Mix- 4P's- Strategies under Product; Price; Promotion & Place. You can use 1 element
or a mix of the 4 Ps Strategies. Describe how the strategies align with Houzit's objectives (How you
can use those strategies to achieve Org goals)

Satish Ramtohul | ADL
 BSBMKG609 TASK 1 GUIDELINES

c. Detail Performance Review Tools-

Porter's Five Forces Analysis;

Value Chain Analysis;

Product Life Cycle Analysis-

d. List some Metrics to be used :

KPIs - refer to targets set in Objectives

Balanced Score Card Approach

Return on Marketing Investment;

Customer Satisfaction;

Market Share;

Brand equity

Tactics
1.Detail the tactics to implement the strategy? These must include:

● scheduling/Timelines/milestones

● costing/budget

● roles and responsibilities

● monitoring plan including KPIs.

2.Outline any legal and ethical requirements that have an impact on the selected tactics?

Including the:

● the Competition and Consumer Act 2010

● sustainability issues

● the Direct Marketing Code of Practice.

3.Plan for ongoing review and adjustment of tactics

This should include:

● establishing performance indicators

● measuring performance

● evaluating performance against indicators

Satish Ramtohul | ADL
 BSBMKG609 TASK 1 GUIDELINES

● taking corrective action where targets have not been met.

Describe how tactics fit within the organisational capabilities and resources available?

Satish Ramtohul | ADL