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History
Berger was established two centuries ago and now it has grown to become one of
the world’s largest paints manufacturer. In Pakistan, history of Berger is as old as
history of Pakistan. Berger started its operations in Pakistan in 1950 and was the
first organized Paint Company to offer premium products through import from the
United Kingdom.
In 2006, Berger established state of the art manufacturing facility in Lahore. This
plant has provided Berger an edge over its competition through enhanced
production. It has enabled Berger to meet the growing demands of its valued
customers across Pakistan. Berger Paints Head office is located in Lahore.
Consistent quality has always been Berger’s trait. This has been the driving force
in making it the leading brand name backed by premium quality across Pakistan.
Berger has the most comprehensive product range for various paint market
segments at different price points. Berger has earned the admiration and trust of
customers by virtue of its superior technology, product quality and a very high
level of customized services.
Berger is also operating Resin manufacturing facility at its Lahore factory. The
resin plant has high production capacity and has enabled Berger to meet its entire
resin needs for the manufacturing of a wide range of quality paints. Berger was
the first paint company in Pakistan to set up its own resin production facility.
The company has regional offices in Karachi, Lahore, Islamabad and Territorial
Offices in Gujranwala, Multan, Faisalabad, Peshawar and Hyderabad. A large
team of sales personnel and a wide network of dealers and distributors serve
customers in all urban centers across the country.
Despite many challenges, Berger Paints has succeeded in staying at the forefront
of Pakistan’s paint industry. Innovation and technological development has
enabled the company to achieve corporate success through its commitment to
provide products of the highest quality and ensuring the ultimate satisfaction of
customers.
We will become the leading paints and associated products manufacturing and
marketing company in Pakistan ensuring best returns to our investors & highest
customer satisfaction.
Mission
We will lead by innovative ideas and technological development in the paints and
associated products in Pakistan ensuring efficient utilization of resources yielding
high returns.
We will ensure highest level of commitment to achieve best quality products and
services.
We will act as a good corporate citizen ensuring service towards community and
shall focus on environment, health and safety.
Customer Service
Berger is not just a Paint company; it offers one window solution across different
paint product categories in order to meet the demands of its valued customers.
The Technical Sales Officers make personal visits to address problems that the
customers may be facing and have the relevant paint coating modified or adjusted
according to the specific requirement.
Assets
Fiscal year is July-June. All values PKR
Millions. 2020 2019 2018 2017 2016
Short-Term Investments 32 32 42 42 -
Cash & ST Investments / Total Assets 1.59% 2.53% 1.58% 2.13% 3.47%
Work in Progress 66 72 77 65 58
Prepaid Expenses 12 14 13 14 10
Net Property, Plant & Equipment 1,640 1,180 1,229 1,146 1,044
Property, Plant & Equipment - Gross 1,808 1,550 1,565 1,424 1,250
Construction in Progress 67 24 4 52 27
Transportation Equipment 61 48 53 60 58
Other Property, Plant & Equipment 158 153 167 139 109
Buildings - 75 53 31 15
Leases - - - 5 3
Leased Property - - - 5 3
Fiscal year is July-June. All values PKR
Millions. 2020 2019 2018 2017 2016
Transportation Equipment 31 25 39 42 39
Intangible Assets 26 27 40 45 49
Net Goodwill 24 24 32 37 37
Other Assets 18 22 27 23 20
Asian Paints
From Wikipedia, the free encyclopedia
Traded as BSE: 500820
NSE: ASIANPAINT
BSE SENSEX Constituent
NSE NIFTY 50 Constituent
ISIN INE021A01026
Industry Chemicals
,
India
Website www.asianpaints.com
History
The company was started in a garage in Gaiwadi, Girgaum, Mumbai by four friends Champaklal
Choksey, Chimanlal Choksi, Suryakant Dani and Arvind Vakil. They all belong to Jain families,
and founded the company in February 1945. During World War II and the Quit India
Movement of 1942, a temporary ban on paint imports left only foreign companies and Shalimar
Paints in the market. Asian Paints took up the market and reported an annual turnover
of ₹23 crore in 1952 but with only 2% PBT margin. By 1967, it became the leading paints
manufacturer in the country.
The four families together held the majority shares of the company. But disputes started over the
global rights in 1990s when the company expanded beyond India. The disputes resulted in
Choksey selling their 13.7% shares and exiting in 1997. Champaklal died in July 1997 and his
son Atul took over. After failed collaboration talks with the British company Imperial Chemical
Industries, Choksey's shares were mutually bought by the remaining three families and Unit
Trust of India. As of 2008, the Choksi, Dani and Vakil families hold a share of 47.81%.[9]
Ownership structure
The company has 12 institutional owners and shareholders that are investing through Securities
Exchange Commission (SEC). Largest stakeholders include Bridge Builder International Equity
Fund, and Touchstone Sands Capital Emerging Markets Growth Fund.[10]
In 1950s, the company launched a "washable distemper", which was a balance between the
cheap dry distemper that peeled easily and the more expensive plastic emulsions. Promoting their
brand Tractor Distemper, the company used "Don't lose your temper, use Tractor Distemper" in
their advertisings.[8] In 1954, "Gattu" – a mischievous boy with a paint bucket in his hand – was
launched as mascot. Created by R. K. Laxman, the mascot found appeal with the middle-classes.
[11]
He was used only in print advertisements and packaging till 1970s and by 1990s, was also seen
on television advertisements. Gattu helped in bringing the commodity-led business of painters to
the actual end users of home-owners.[11] Ogilvy & Mather, the advertising agency associated with
Asian Paints, launched marketing strategy by focusing on festive occasions in 1980s with their
tag line "Har Ghar Kucch Kehta Hai" (Every home says something). Relating with festivals and
important life events like marriages and child birth, the company advertised it as an occasion to
paint homes by connecting on emotional level. In 1990s, the advertisements focused on the home
exteriors, focusing on how the paints could keep the exteriors timeless.[11] The company
revamped its corporate identity in 2000s and axed Gattu as their mascot, and later changed its
"Asian Paints" logo to the shorter "AP" mnemonic.
Asian Paints
Asian Paints is a paint company headquartered in Mumbai. Asian Paints operates in 16 countries
and has 25 paint manufacturing facilities in the world servicing consumers in over 65 countries.
Asian Paints manufactures a wide range of paints for decorative and industrial use. Asian Paints
has diversified into chemical products such as Phthalic Anhydride and Pentaerythritol, which are
used in the paint manufacturing process. In FY17, Asian Paints registered a net profit of Rs
1,803 crore over revenue of Rs 14,360 crore. As of September 2017, Asian Paints' promoter
group held a 52.79 per cent stake in the company while the remaining 47.21 per cent was with
the public.
Asian Paints shares
Asian Paints shares are traded with symbol ASIANPAINT on stock exchanges BSE and NSE.
Background
In Decorative paints, Asian Paints is present in all the four segments - interior wall finishes,
exterior wall finishes, enamels and wood finishes. Asian Paints also offers water proofing, wall
coverings and adhesives in its product portfolio. Asian Paints is present in the home
improvement and decor space through Sleek (Kitchens) and Ess Ess (bath fittings). Asian Paints
also operates through PPG Asian Paints Pvt Ltd, a 50:50 JV between Asian Paints and PPG Inc,
USA. History
Asian Paints was founded in 1942 by Arvind Vakil, Champaklal Choksey, Suryakant Dani and
Chimanlal Choksi. In 1982, the company went public in India.
Registered office
6 A, Shantinagar, Santacruz East, Mumbai, Maharashtra-400055
12 12 12 12 12
Liabilities Months Months Months Months Months
Assets
TOTAL
ASSETS(A+B+C+D+E) 9471.79 8858.20 7808.03 7131.97 4994.71
Rs (in Crores)
Comparison Between Asian Paint, Berger Paint
Getting your home painted is a big task in this era. If we go in detail, lots of paint products
are available in market these days so choosing best of them is quite more difficult. To make
that easy we are suggesting you some basic information about some of the paint brands
such as Asian paint, Nerolac paint, berger, Dulux , sherwin-williams etc. Asian Paint is market
leader which covers 70% of Indian market. All the paint companies have unique products
which make them different from its competitors. Here is very healthy comparision of all.
Berger Paints
We can paints our home wall according to our imagination with the help of Berger
paints. Berger paints is an iOS 9001 company and the country’s third largest paint
manufacturer, with its headquarters in Calcutta. Berger paints holds a distribution
The company offers quality colorful paints for their costumers includes
home owners, professional and industrial users, because of its quality products the
company attained instant recognition worldwide. They work towards to meet quality
3 Easy Clean
4 Living Green
5 Protective Coatings
Asian Paint
Asian paints one of the largest paints company and manufacturer also provide wide range of
painting. Asian paints are the market leader in the paint India industry because of their sharp
leadership in the decorative paint segments. It is ranked as one among the top ten
decorative coatings companies in the world today. This is due to the strong brand
quality. Asian paints offer very vast variety of colors for our walls. Asian paints manufacturing
and exporting decorative paints, emulsion paints, protective coatings, industrial paints, and
automotive paints.
Shyne.
1 Royale play
You can explore more about the Texture at this link Royale Play Special Effect .
No Asian Paint is leader in India, it is easily available across cities town. It has