Developing a Business Plan That Works:

Start with the end in mind

E-Myth Online Seminars

 The Three Personalities

Entrepreneur Manager Technician

The Dreamer The Designer The Doer
 Welcome

The Business Plan That Works

 Why do I need a business plan?
It’s one of
Why do I
the best
need a
ways for
business
YOU to
plan?
bring
clarity to
your
business.
Why are you writing a plan?

Start up Funding

Operations – Project Based

Strategic – Company Alignment

Business Growth – Feasibility
 Make Your Vision a Reality

A business without a
vision is directionless. It
lacks purpose.
But a vision without a
plan is only a hope.
A vision needs a plan to
come alive, to make it a
reality.
Developing A Business Plan That Works

1. Define the end result of your business.

2. Develop a roadmap from here to there.

3. Create the “system”

” of planning in
your business.
 What is the End Result?

 What’s the Strategic

Objective of your
business?
 What “business
purpose” do you want
your business plan to
accomplish?
• What do you need to get
organized? Blake Mycoskie
Founder of TOMS Shoes
Begin by thinking
through these
key and strategic
questions in this
process.
 Roadmap for your Business Plan

Seven Centers of
Management
Attention™
 The Seven Centers Defined

Leadership:
Develop Your Vision Leadership is the core center
that provides the direction and purpose for the entire business.
Marketing:
Understand your best customers
Money:
Establish, track and maintain predictable cash flow
Management:
Assemble and motivate the right team
Lead Generation:
Create awareness in your target market
Lead Conversion:
Create a predictable sales system
Client Fulfillment:
Deliver on your promise…every time
Business Plan Contents Checklist
Using the Seven
Centers of
Management
Attention as your
framework…
create a plan
outline.
 Business Plan Content

I. Introductory Elements
 Cover and Title Page
 Table of Contents
 Statement of Purpose of the Plan
 Company Strategic Objective, Strategic Purpose
 Company Story

II. Company Development & Growth Plan

 Goals, Key Strategic Indicators and major business indicators
 Assumptions
 Schedule
 Budget and Source of Funds
 Business Plan Content

III. Marketing Plan

 Marketing Goals
 Overall Description of General Market,
Company Image and Positioning, External
Market Forces (competition, laws and
regulations, societal forces)
 Descriptions specific to different
market segments:
 Target Market Description (demographics,
trading areas and psychographics)
 Positioning, Sensory Package, External
Forces, Marketing Strategy
 Quantification Plan, Reporting Vehicles
 Business Plan Content

IV. Financial Plan

 Financial Goals
 Overall Financial Strategy, Pricing
Strategy
 Description of Key Financial Systems
and Reports
 Pro-forma Financial Statements
 Financial Summary
 Business Plan Content

V. Overall Corporate/ Management Plan

 Systems Development Plan
 Organizational Strategy
 Organizational Leadership, Management and
Personnel Goals
 Management and Personnel (Staffing)
Strategy
 Description of Key Management Systems
 Quantification Plan, Reporting Vehicles (how
you will measure and evaluate performance)
 Business Plan Content

VI. Client Fulfillment

 Client Fulfillment Goals
 Products/Services Descriptions
 Production Strategy
 Service Strategy
 Delivery Strategy
 Customer Service Plan
 Quantification Plan, Reporting Vehicles
 Business Plan Content

VII. Lead Conversion

 Lead Conversion Goals
 Description of Lead Conversion/Sales
Personnel
 Description of Lead Conversion/Sales
Process and Key Systems
 Quantification Plan, Reporting
Vehicles
 Business Plan Content

VIII. Lead Generation Plan

 Lead Generation Goals
 Description of Lead Generation
Channels
 Description of Lead Generation
Messages
 Description of Lead Generation
Process and Key Systems
 Quantification Plan, Reporting
Vehicles
 Fixed and Static Won’t Work

Plans do not ensure that what is planned will actually

come to pass; plans cannot predict the future.
© 2009 E-Myth Worldwide. All rights reserved.
Building Change into Your Business
Plan The only
constant is
change.
~ Heraclitus
Develop the “System” of planning
Your Business Plan System Checklist

Review your Strategic Objective.

Decide what type of Business Plan you need/want to write.

Create a mental picture of your business plan’s impact.

Outline your business plan table of contents.

Prepare a business plan binder.

Gather the materials you already have.

Identify what you still need to produce.

Conduct a planning meeting.

Set a deadline for completion.

Find someone to review your plan and provide expert feedback.

Review and revise your plan incorporating feedback.

Create the mechanism for building change into your plan.

Produce your final business plan document.

Schedule plan review meetings.
Follow E-Myth on Twitter
Thank You

25