BEHAVIORISM

Ivan Pavlov

The behaviorism learning concept states that learning is about behavior change. This means that the
success or failure of learning can only be decided from the end result of the learning. Learning,
according to behaviorism, is mainly about stimulus and response. People’s behaviors are affected by
the environmental stimuli. The prominent theorists in behaviorism are Ivan Pavlov (1849-1949), John
Boardus Watson (1878-1958), and Burrhus Frederic Skinner (1904-1990). These theorists believed
that learning is about the observed responses or behaviors of the learners. The changes or responses
happen because of the stimuli experienced or received.

WHAT DO YOU THINK OF THE CONCEPT OF LEARNING? ARE YOU FAMILIAR WITH THOSE
NAMES?