Marketing Management

1. As per the provided scenario, identify the types of market dominance strategy being followed by
following companies (simply name the strategy against the company; no details required): (10 marks) a.
Samsung
b. Huawei (Market Followers)
c. Q-Mobile (Market Followers)
d. Oppo (Market Followers)
e. Apple (Market Nicher)

2. Provide any three characteristics of a successful ‘Market Nicher’ (simple three point, no
paragraph). (5 marks)

1. A successful market nicher identifies the market needs along with their price range, quality and
demographics and satisfies that segment.
2. It should be easily available to the customers.
3. It should be large enough to be lucrative and small enough to be unnoticeable by the large players.