Trabajo Del SENA

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Centro De Industria Y De La Construcción

Tecnólogo En Gestión De Mercados

Instructora bilingüismo:

Jenny Paola Hernández López

Valledupar

Notas Del Autor

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8/04/2020
Evidencia

Taller de comprension de lectua

DESCRIPCION DE LA EVIDENCIA SOLICITADA

Desarrollar un taller de comprensión lectora sobre términos técnicos en idioma inglés,

referente a oferta y demanda.

ORIENTACIÓN

Lea con atención el texto “Supply and Demand”, que se encuentra en el objeto de
aprendizaje de la Actividad de Proyecto 4, y conteste:

1. Match the Word with the corresponding meaning:

a. Supply _C__ Expensive

b. Demand _B_ Desire to buy any product

c. High Price _E__ All people

d. Mass market _A__ The lifetime of goods and services.

e. Life cycle _D_ Disposition to offer products

2. According to the text, mention the things people take into account to determine
the demand.

According to the text, the most important things that people take into account to
determine the demand for a product. word of mouth results obtained from those
who already bought the product and the calculation method
3. Write F for false or T for true

a. Production cost depends on Technology

F ( FALSE ) V ( )

b. As greater the expectations are, the lower will be the offer from the companies.

F ( FALSE) V ( )

c. One of the four Ps of marketing mix is Package

F (FASE ) V ( )

d. Price is the amount a customer pays for the product

F ( ) V (TRUE )

e. Planning is to transform and develop marketing objectives to marketing strategies

F ( ) V ( TRUE)

4. Answer the following questions

a. What is Benchmarking?

Benchmarking consists of taking "comparators" or benchmarks to those products,

services and work processes that belong to organizations that demonstrate best practices
in the area of interest, in order to transfer knowledge of best practices and their
application. According to Casadesús (2005), "it is a technique to search for the best
practices that can be found outside or sometimes within the company, in relation to
methods, processes of any kind, products or services, always aimed at continuous and
focused improvement fundamentally to customers "

b. What is the process of Benchmarking?

What is benchmarking? Also known as Benchmarking, it is the process of measuring

the performance of a company's product or service, or the processes against those of
other businesses that are considered the best in the industry, that is, "best in class."
c. Number the aspects to be taken into account in Benchmarking:.

1. Define your key objectives and indicators. ...

2. Identify organizations and groups for reference. ...
3. Collect the data. ...
4. The time factor. ...
5. Interpret the results.

5. Write the vocabulary (20 words) from the reading, and make a Glossary: Organize
the words in alphabetic order and write the meaning of each word.

Glossary

1. product 11. square

2. Movie 12. offer
3. Hunt 13. opening
4. Calendar 14.rights
5. Success 15. assistants

6. Demand 16.need
7. Advertising 17.setting
8. Applications 18. recognition
9. Software 19. voice
10 event 20. businessmen

Solution

product:

In marketing, a product is an eligible, viable and repeatable option that the offer makes
available to the demand, to satisfy a need or meet a desire through its use or
consumption. The product is one of the structural components of the marketing mix.

Movie:

it is a series of still images that, when projected onto a screen in rapid succession,
creates the optical illusion of moving images.

Hunt:
is the activity or action in which an animal is captured or killed in the wild.

Calendar:

The calendar is a systematized account of the passage of time, used for the
chronological organization of activities, it is a set of rules or norms that try to match the
calendar year with the tropic year and quality.

Succees:

Result, especially happy, of a company or action undertaken, or an event.

Demand:

The term demand refers to the quantity of goods or services that are requested or desired
in a given market in an economy at a specific price. Offer, refers to the quantity of
goods, products or services offered in a market under certain conditions.

Advertising:

Advertising is a form of communication that tries to increase the consumption of a

product or service, insert a new brand or product within the consumer market, improve
the image of a brand or reposition a product or brand in the mind of a consumer.

Applications:

An application is a computer program designed as a tool to allow a user to carry out

one or several types of tasks.

Software:

The software of a computer system is known as software1, which includes all the
necessary software components that make it possible to carry out specific tasks, as
opposed to the physical components that are called hardware.

Event:

An event is a certain social activity, a festival, a party, a ceremony, a competition,

Square:

A wide and spacious place in the interior of a population to which several streets
generally flow.

Offer:
 In economics, supply is defined as that property ready to be disposed of in exchange for
a price. When market conditions are characterized by the combined price of all the
market price and supply pairs, they form the so-called supply curve.

Opening:

Openness to experience is one of the factors used to describe human personality in the
Five-Factor Model.1 2 Openness involves six facets or dimensions, including active
imagination (fantasy), aesthetic sensitivity, attention to own feelings, preference for
variety, and intellectual curiosity

Rights:

it is a set of principles and norms, generally inspired by ideas of justice and order, that
regulate human relations in every society and whose observance is coercively imposed
by a public power

Assistants:

[person] Who is present in a place or act.

Need.

In economics, the needs are considered infinite and insatiable and cover everything that
is necessary to live in optimal conditions.

Setting:

To adjust is an acquisitive noun, it refers to the act where you can squeeze, enclose,
entangle, among other synonyms, an object or a person. Its application varies according
to its action.

Recognition:

it is the action of distinguishing a thing, a person, or an institution from others as a

consequence of its characteristics and traits.

Voice:

Sonido producido por el ser humano o los animales cuando el aire es expulsado a través
de la laringe y hace que vibren las cuerdas vocales.

Businessmen:

An entrepreneur is a person who, individually or collectively, sets objectives and makes

strategic decisions about the goals, the means, the administration and control of
companies, and assumes both commercial and legal responsibility vis-à-vis third parties.
6. Write a ten lines text that summarizes the topic of the activity.

THE THEME OF THE ACTIVITY BASICALLY IS BASED ON UNDERSTANDING

THE MOST USED SIGINIFIED WELLS AT THE TIME OF BUYING, SELLING OR
MARKETING A PRODUCT, SUCH AS THE OFFER, DEMAND, MARKETHING,
MASS MARKET AMONG OTHER SUCH ACTIVITY CONSISTING OF ONE
SERIES WHICH WOULD HAVE TO GIVE YOU THE MOST APPROPRIATE
ANSWER. CONCEPTS THAT YOU HAVE TO KNOW THEM VERY DEEP, SINCE
THEY ARE VERY USEFUL IN OUR EVERYDAY LIFE AND FOR OUR
PERFORMANCE AS TECHNOLOGISTS IN MARKET MANAGEMENT. SUCH
QUESTIONS WERE ASKED IN THE ENGLISH LANGUAGE IN ORDER TO
EXPAND OUR KNOWLEDGE TO ANOTHER, TAKING IT TO ANOTHER
INTELLECTUAL LEVEL