Name : Risa Apriyani

NIM : 20190420246
Class : English 3/Class F

UNIT 5

A. Page 34 & 35

(Exercise 2)
1. to improve (h) market share
2. to enter (d) a new market
3. to attract (b) new customer
4. to lauch an (f) advertising campaign
5. to expand (g) your range of product or sales
6. to offer (c) a discount
7. to promote (e) the company's name
8. to boost (a) sales

(Exercise 3)
a. Make someone like something? to attract
b. Start selling in? to enter
c. Give publicy to? to promote
d. Increase? to boost, to improve, to expand
e. Start an activity? to launch

(Excersise 4)
1. A series of advertisements using different media? An advertising campaign
2. The number of items sold? Sales
3. A lower price? A discount
4. Your sales in comparasion with your competitors? Market share

(Excersise 6)
1. direst mailing
2. word-of-mouth
3. outdoor advertising

B. Local Business

1. Gudeg

Gudeg is a typical food from the city of Yogyakarta. Gudeg is made from young jackfruit which
is boiled for several hours with coconut sugar, coconut milk, and additional seasonings. The sweet taste
and distinctive according to the taste of the Javanese people. Gudeg is usually served with white rice,
chicken, egg stew, tofu or tempeh, and krecek. There are 2 types of Gudeg which are Gudeg dry and
 Gudeg wet. Dry Gudeg has only a little coconut milk, while Wet Gudeg includes more coconut milk.
Gudeg is usually packaged using a basket or you can also use a kendil. Besek is a wrapper of woven
bamboo which is in the shape of a square and can be used as a place for food. While the kendil is a
container made of clay.

I will advertise this culinary local business (Gudeg) by :

 Reviewing Gudeg on YouTube, personal blogs, or all social media and convincing everyone that
Gudeg is so delicious so they will be curious to try it. In this way people all over the world will
know this Yogyakarta special food that must be tried.
 Join in a culinary group so that we have more opportunities to offer Gudeg
 Make persuasive sentences in every way of advertising so that people are interested in trying Gudeg
 Join the food festival and invite visitors to try this Gudeg culinary so that it will be known more by
people

2. Batik Jogja

Yogyakarta batik is a type of batik that is popular with many people and has been known for a
long time. There are two basic colors of Yogyakarta batik cloth, namely white and black. At first Batik
Yogyakarta was made limited to the Keraton family only. However, the community has developed batik
into a trading commodity.Yogyakarta batik motifs is divided into several groups of motives, such as
ceplok grompol motif, kawung motif, parang motif, truntum motif, and others.

1) Ceplok Grompol motif means the parents' hopes for all good things gathered, namely fortune,
harmony of life, happiness, and peace for the bride and groom and the family of the bride and
groom.
2) Kawung motif means the 4 wind directions, namely: east (sunrise: symbol of the source of life),
north (mountain: symbol of the abode of the gods, place of spirit / death), west (sunset: descent
of luck) south (zenith: the peak of everything).
3) Parang motif is one of the strongest batik motifs from other existing batik motifs. The curved
lines on the machete motif are interpreted as ocean waves which are the center of natural energy,
in this case what is meant is the king.
4) Truntum motif means love that grows back (a symbol of sincere love without conditions, eternal
and increasing over time

1) 2) 3) 4)

I will advertise this local business (Batik Jogja) by :

 Sell a wide variety of products using batik motifs through social media. By inviting people to be
proud of wearing batik, we have also helped people who work in this creative small industry
 Participate in a fashion show wearing a typical Batik Jogja motif
 Participate in festivals or exhibitions about art or culture and introduce Batik Jogja to visitors
 Campaigning for Batik Jogja as a cultural heritage and presenting the process of making batik
through social media so that people are interested to know more about Batik Jogja

3. Kasongan Pottery

Kasongan Village is located in the south of Yogyakarta city, approximately 6 km from the city
center, to be precise Dusun Kajen, Desa Bangunjiwo, Kecamatan Kasihan, Kabupaten Bantul. Pottery is
a clay pot that is formed and then burned as tools to help human life. Pottery crafts are most commonly
found in the form of jars, pots, tables, chairs, and others. Here we can find pottery handicraft centers,
which produce hundreds or even thousands of ceramics of various types, shapes and sizes. Driven by
more than 300 craftsmen, who absorb more than a thousand workers, this craft center is able to penetrate
the international pottery market. Showrooms that are lined up neatly on either side of the road, combined
with workshops of craftsmen, where we can directly make ceramics, and the Kasongan art festival which
is routinely held every year, makes Kasongan a memorable craft tour for anyone who visits it.

I will advertise this local business (Kasongan Pottery) by :

 Advertised products in social media by explaining with creative ideas. Example : Make a Tiktok
video to explain that the pottery products from Kasongan were of good quality, varied in product,
low price and other. So that people interested come to Kasongan and buying the product.
 Make a leaflet which contains an explanation of the Kasongan Tourist Village and photos of pottery
products produced by the craftsmen so that people will be interested in coming and buying the
product
 Participate in festivals or exhibitions about art or culture and introduce Kasongan Pottery to visitors