BACKSTREET Social Media

CULTURAL Fundraiser Campaign

Plan
MUSEUM
In 1988, Sylvester Francis, a self-taught cameraman, began displaying his
photographs and Mardi Gras Indian memorabilia in his two-car garage in the
“back streets” of the historic Tremé neighborhood. As word Spread about
Francis’ collection he gained invaluable relationships helping him to curate
the world's most comprehensive collections related to New Orleans black
masked traditions.
What started as a collection of photos and memorabilia has grown to be
Backstreet Cultural Museum. The Museum is ran under the leadership of
Francis’ daughter Dominique Dillings. With Dominique at the head Backstreet
has gained an overwhelming amount of support and love from the community
With our social media campaign we plan to assist Backstreet
Cultural Museum by creating a social media campaign helping to
increase brand awareness, gain funding to support the museum, and
grow online presence.

RESEARCH
1. Partner with a local artist to create a limited edition
merchandise to generate sales/ donations to meet a
goal of $1500
🢝 #weDUitfortheCulture

2. Create a set of social media post centered around the

history of backstreet to increase Instagram
engagement by 12%
3. Create an brand presence on Twitter and TikTok. Lots
of historians and culture preservers use twitter on a
daily basis. A new market to gain followers, donors OBJECTIVES
and members.
4. Create a Backstreet Members Club to engage with
current and future donors to keep in touch with the
museum and increase foot traffic by 5% quarterly
🢝 Send out quarterly surveys and gifts for feedback and gain insight.

5. Put together a Get to know us event for Backstreet

Club members
In efforts to grow social media presence we highly encourage the Backstreet Cultural Museum to create a
TikTok account

We would also suggest the use of Instagram Reels

● Tiktok has an interesting algorithm that personalizes content based on your interactions with content on
the app. We could reach people that are searching the app for things to do in New Orleans, and people
that love history just based on things like their likes on other videos
● The more content the better, especially with the use of popular tiktok sounds and challenges!
● Instagram Reels is fairly new to the platform, this means they are really trying to push Reels on the app
to compete with apps like TikTok
● TikTok Videos can easily be posted on Instagram Reels and vice versa!
● With increase in social media presence there is opportunity for local influencer collabs (i.e.
@BUKUTRIECE on TikTok)

PROGRAMMING: SOCIAL
MEDIA
Backstreet Club Member is designed to connect members with other museum donors,
culture lovers, and build a relationship with board members. The Club will offer the
following

• Quarterly “Gift” with museum merchandise, passes for tours and exclusive
updates on the museum
• Welcome the members with a Club members only meet and greet event at the
museum to get to know the owner operator and other club members
• Hosted at a local bar/ club culture park
• Signature drink menu
• Silent auction or giveaway
• Exclusive member days where they can come in and see new items being added to
the museum.

PROGRAMMING: BACKSTREET
MEMBERS CLUB
This would be an outdoor event hosted at Dillard University in the parking
lot between Cook and the Student Union.

There would be:

● Music

● Local Black Owned Vendors/Student Owned Vendors

● An exhibit in the Cook Gallery of Mardi Gras Indian suits provided

by the Backstreet Cultural Museum

● A signature Sno Ball potentially crafted by Nola Sips where a portion

of the proceeds would go towards the museum

PROGRAMMING: WE DU IT
FOR THE CULTURE EVENT
Students would have the opportunity to earn volunteer hours two ways
● By working/guarding the Mardi Gras Indian exhibit in the Cook Gallery
● In exchange for donations
○ Students could donate money to the Backstreet Cultural Museum and get the corresponding amount of hours
(i.e $5 donation=5 hours)
■ Students can donate up to $30 for hours
There are also opportunities to gain donations through the signature Sno Ball
● There could be two sizes regular and large
○ The regular could be $4, and the Large could be $6…$2 from each regular sold and $3 from each large sold
could go towards museum donations
● Everyone who donates through sno ball purchases or in exchange for volunteer hours will receive free tickets to
the Backstreet Members Club Ball
● Every student that donates for volunteer hours would receive free “WE DU IT FOR THE CULTURE” Merch
while supplies last

WE DU IT FOR THE CULTURE

EVENT FURTHER DETAILS
1. Surveys at the end of events and tours to calculate what drive
them to visit the museum. (i.e. social media, word of mouth,
club members, etc.)
2. Looking at the Analytics from the social media
🢝 Instagram
🢝 Twitter
🢝 TikTok

3. Live donation count at club members event

4. Review the social media feedback to see how the public

5.
responds to the limited edition merchandise
Review the number of active Backstreet Club members
EVALUATI
quarterly
ON
THANK
YOU
Email
Kayla.vann@dillard.edu
Aretha.Mckinney@dillard.edu