Procter &Gamble
Procter & Gamble Co. (P&G, NYSE: PG) is a Fortune 500 American multinational corporation
headquartered in Downtown Cincinnati, Ohio that manufactures a wide range of consumer
goods. It is 6th in Fortune's Most Admired Companies 2010 list. P&G is credited with many
business innovations including brand management and the soap opera.

Procter & Gamble is a leading member of the U.S. Global Leadership Coalition, a Washington
D.C.-based coalition of over 400 major companies and NGOs that advocates for a larger
International Affairs Budget, which funds American diplomatic and development efforts abroad.

Our Purpose

We will provide branded products and services of superior quality and value that improve the
lives of the world’s consumers, now and for generations to come. As a result, consumers will
reward us with leadership sales, profit and value creation, allowing our people, our
shareholders and the communities in which we live and work to prosper.

Our Values
1. Integrity

 We always try to do the right thing.

 We are honest and straightforward with each other.
 We operate within the letter and spirit of the law.
 We uphold the values and principles of P&G in every action and decision.
 We are data-based and intellectually honest in advocating proposals, including
recognizing risks.

2. Leadership

 We are all leaders in our area of responsibility, with a deep commitment to delivering
leadership results.
 We have a clear vision of where we are going.
 We focus our resources to achieve leadership objectives and strategies.
 We develop the capability to deliver our strategies and eliminate organizational barriers.

1|Page
 3. Ownership

 We accept personal accountability to meet our business needs, improve our systems
and help others improve their effectiveness.
 We all act like owners, treating the Company’s assets as our own and behaving with the
Company’s long-term success in mind.

4. Passion for Winning

 We are determined to be the best at doing what matters most.

 We have a healthy dissatisfaction with the status quo.
 We have a compelling desire to improve and to win in the marketplace.

5. Trust

 We respect our P&G colleagues, customers and consumers, and treat them as we want
to be treated.
 We have confidence in each other’s capabilities and intentions.
 We believe that people work best when there is a foundation of trust.

Our Principles

 We Show Respect for All Individuals

 The Interests of the Company and the Individual Are Inseparable

 We Are Strategically Focused in Our Work

 Innovation Is the Cornerstone of Our Success

 We Value Personal Mastery

 We Seek to Be the Best

 We Are Externally Focused.

 Mutual Interdependency Is a Way of Life

2|Page
Company in Pakistan.

Established in 1837, The Procter & Gamble Company began as a small, family operated soap
and candle company in Cincinnati, Ohio, USA. Today, P&G markets almost 300 products to
more than five billion consumers in 140 countries, Pakistan being one of them.

History

Procter & Gamble started its operations in Pakistan in 1991 with the goal of becoming the finest
Global Local Consumer Goods Company operating in Pakistan.

Corporate Responsibility

P&G believes in working with and within local communities to respond to their social needs and
Help them develop their strengths. P&G Pakistan has initiated and runs several programs.

P&G Background

Welcome to the P&G Pakistan site - P&G Pakistan is a subsidiary of the Procter and Gamble
Corporation, the leading consumer goods company with a mission to improve the lives of
Consumers wherever it operates.

P&G is an international Company reaching out to almost the entire world population with more
than 250 brands in 130 countries. Many of these world brands (Ariel, Tide, Pert Plus, and
Pantene pro-V, Head & Shoulders, Pampers and Always) have become famous household
names and are found in almost every home.

Headquartered in Cincinnati-Ohio in the USA, P&G has local operations across the globe in
more than 80 different countries, including numerous manufacturing sites and 18 R&D-
technical centers. P&G is an internationally owned company with publicly traded shares,
currently owned by over one million shareholders from around the globe.

P&G employs over 100,000 people from all over the world, spread evenly between 1-USA, 2-
Europe/Middle East and Africa and 3-Latin America/Asia. P&G hires and respects individuals
regardless of race, color, religion, gender, age, national origin, citizenship or disability, and
actively promotes diversity within its organization as well as in its business operations.

3|Page
Fundamentals to Win
P&G's goal is simple - "to create the most successful global brands in every category
Everywhere we compete. And we have the strength to do it"

Today P&G has more leading brands than any other consumer good company in the world. It
has strong relationships with its retail customers around the world. And innovative people
continue to set industry standard.

Products offered in Pakistan by P&G

We are committed to providing products of consistently excellent quality and standards — products that
have a positive effect on the lives of the world's consumers. As we continue to succeed in this aim, we
can keep growing as a marketing community

4|Page
5|Page
 SAFEGUARD

Safeguard, launched in 1995 by Procter & Gamble has set new standards for defining "health
& hygiene" in Pakistan. It is an anti- bacterial soap that provides germ protection for twice as
long as ordinary soaps making it the doctors' number 1 recommended choice throughout the
world. In addition to germ protection, it also caters to various other needs such as beauty care
and protection against sweat odor. Safeguard® is the No. 1 antibacterial soap worldwide; it is
the only bar soap registered with the FDA. Safeguard is designed to provide excellent germ
protection for the whole family.

Safeguard Soap a product of Procter & Gamble

Based on clinical testing, Safeguard provides both effective germ removal and deodorant
protection. Effectively removes germs, yet is mild enough for the whole family, and also
provides deodorant protection. Safeguard is manufactured by Procter & Gamble (P&G). In
Pakistan its manufacturing plant is located at Hub,Balochistan.

Composition & Ingredients

Ingredients/Chemical name

1. Active ingredient
 Triclosan

2. Inactive ingredients
6|Page
  Water
 Sodium lauryl sulfate
 Sodium laurate sulfate
 Glycloe distearate
 Lauramide DEA
 Sodium sulfate
 Fragrance
 Citric acid
 Hydantion
 Tetra sodium EDTA
 FC&D red #4
 FD&C yellow#5
Product Type
Consumer product
Safeguard is the fast moving consumer product.

Convenience good
It is an essential good vis-à-vis it’s target audience, which is all household(primarily children)
who can afford buying soap and who wants to fulfill an everyday need(primarily bathing) that
provides them and their family with a100% anti bacterial solution – complete protection of all
germs/bacteria and cleanliness from dirt.

Brand Slogan

Levels of Product
Products are designed on three levels, which are core product, actual product and augmented
Product.

Core product

It can be defined as the core problem solving benefits or services that consumers seek. Our core
Product is an anti-bacterial soap.

Actual Product

7|Page
Core product is turned into actual product by developing product features such as design,
quality level, brand name, and packaging. Safeguard is our actual product, which is a high
quality anti- bacterial soap.

Augmented Product

Augmented product is built around core and actual product by providing additional services and
benefits to consumers. Safeguard is providing additional benefits by offering Safeguard Lemon,
Safeguard Menthol, and Safeguard Aloe Vera.

Safeguard Family

 Pure White Pure White is the flagship offering of Safeguard signifying the core benefit
of superior germ protection

 Lemon Makes you feel refreshed with its zesty smell.

 Aloe Vera Moisturizes your skin

 Vitamin E Cleans your skin and makes it smooth.

8|Page
  Honey Makes your skin soft.

Place

Place is a marketing term that includes company activities that make the product available to
Target consumer. P&G partners with a large body of independently owned dealership that sells
the company’s many different products. P&G selects its dealers carefully and supports them
strongly. IBL (that is the sole dealer of P&G products in Pakistan) keep an inventory of
companies products demonstrate them to potential buyers, negotiate prices, and close sales
and serves consumers to delight them repeatedly.

Product supply to consumer

Consumer can get it from any Departmental store, super store, Journal store, Utility stores etc.
The product distribution system is wide and it spreads all over Pakistan. Large number of
Wholesalers and shopkeepers are involved in the distribution of the product.
It is available very easily from any nearby super stores even very small stores in street-corners
Do have enough supply of the product to deliver to consumers.

Distribution channel

IBL (International Brands (Pvt) Ltd.) is the sole distributor of Safeguard along with other
products of P&G in Pakistan. Head office of IBL is located in Karachi, it has its regional offices in
each province, and regional office for Punjab is located at Gulberg in Lahore. They supply
product up to 400 whole sellers and 6500 retailers in Lahore. In Punjab they have sub-regional
office located at Faisalabad.

Supply Chain

9|Page
Supply chain in the country is made regionally by distributor of the product in each specified
region who then supplies it to the local wholesalers and retailers. From retail stores the
consumer can buy it.

Price:

Price is the amount of money customers have to pay to obtain the product. P&G offers
discounts, trade-in allowances and credit terms. These actions adjust prices for the current
competitive situation and bring them into line with the buyer’s perception of product’s value.
P&G acquires a strategy to set the prices for the products, it holds that the price should not be
settled down by the sellers view of the market but by the buyers view (in buyers view the price
is the cost which a customer can sacrifices in order to obtain that product) they see themselves
as buying value or solutions to their problems and customers are interested in more than just
the price, they are interested in the total costs of obtaining, using and disposing of a product.

Cost of the Product:

Consumer Price for 125 gm bar = Rs. 19.13+2.87 GST (Rs. 22)
Consumer Price for 75 gm bar = Rs. 13.04+1.96 GST (Rs. 15)

Safeguard SWOT Analyses

THE STREGNTH
 The brand’s Germ-kill heritage (tricolsan) is seen as strong and adds on trustworthiness.
 Excellence for treating the skin irritation, cuts/bruises and seasonal applications
 Brand comes from a reputable (old) company.
 Loyal following of ‘Originals’.

THE WEAKNESS
 Dissolves quickly in water.

Commander Safeguard

10 | P a g e
Commander Safeguard is an animated superhero developed by the Pakistani advertising
agency IAL Saatchi & Saatchi. The character is popular in Pakistan and in Mexico, where it is
known as Capitan Escudo.

Commander safeguard is the first Pakistani "3D Animated Series". It is sponsored by Procter &
Gamble Pakistan; The show was produced and animated by Post Amazers to promote Hand
Washing habits among children. The animated series was created to augment the educational
material on health and hygiene. Commander Safeguard is a great example of how private sector
brains can contribute to public sector good. Till now, 9 episodes (excluding two Independence
Day special episodes) of 15 to 20 minutes have been aired on many Pakistani TV channels. It’s
one of the most popular local TV shows for children in Pakistan. In 2007, it was adopted in
Mexico as Capitan Escudo. The response was over whelming, beating sponge bob cartoon in
popularity ratings.

Safeguard and Save the Children to Build Sanitation

Facilities in 100 Schools in Pakistan in 100 Days
Karachi, October 20, 2009: Procter & Gamble's Safeguard brand and Save the Children
announced their new partnership to reach 100 primary schools in Pakistan through a school
health and hygiene project. The project will benefit 40,000 school age children in Quetta,
Karachi and Lahore with improved sanitation facilities and health and hygiene education.

UNILIVER
11 | P a g e
 Introduction
No matter who you are, or where in the world you are, the chances are that our products are a
familiar part of your daily routine. Every day, around the world, people reach for Unilever
products.

Unilever today
Our brands are trusted everywhere and, by listening to the people who buy them, we've grown
into one of the world's most successful consumer goods companies. In fact, 150 million times a
day, someone somewhere chooses a Unilever product.

Look in your fridge, or on the bathroom shelf, and you're bound to see one of our well-known
brands. We create market and distribute the products that people choose to feed their families
and keep themselves and their homes clean and fresh. 

People's lives are changing fast. As the way we all live and work evolves, our needs and tastes
change too. At Unilever we aim to help people in their daily lives. So we keep developing new
products, improving tried and tested brands and promoting better, more efficient ways of
working.

We have a portfolio of brands that are popular across the globe - as well as regional products
and local varieties of famous-name goods. This diversity comes from two of our key strengths:

 Strong roots in local markets and first-hand knowledge of the local culture.

 World-class business expertise applied internationally to serve consumers

everywhere.                    

Focusing on performance and productivity, we encourage our people to develop new ideas and
put fresh approaches into practice. Hand in hand with this is a strong sense of responsibility to
the communities we serve. We don't only measure success in financial terms; how we achieve
results is important too. We work hard to conduct our business with integrity - respecting our
employees, our consumers and the environment around us.

Unilever is one of the world's leading suppliers of fast-moving consumer goods. Here are some
recent highlights from our three global divisions - Foods, home care and personal care.

Foods
 The acquisition of Bestfoods in 2000 brought us leadership in the culinary category.
Knorr is now our biggest brand, with €2.3 billion sales in over 100 countries and a product range
covering soups, bouillons, sauces, noodles and complete meals.

12 | P a g e
 We are the number one producer of frozen foods in Europe, under the Findus brand in
Italy, Birds Eye in the UK and Iglo in other European countries.

 We are the category leader in margarine and spreads in most European countries and
North America, with brands such as Becel (the Netherlands), Flora (UK) and Take Control (US).
We have met consumer demand for healthy foods by launching pro.active, a spread which
contains ingredients that can help reduce cholesterol levels.

 In the branded olive oil category we are a leader, the most important brand being
Bertolli. Appealing to consumers' taste for Mediterranean food, we have launched Bertolli
pasta sauces and dressings.

 We are the world's leading ice cream producer, with brands such as Algida and Wall's in
Europe, and Ben & Jerry's in the United States. Innovations such as Magnum snack-sizes and
Cornetto miniature and multi-packs have sparked progress.

 We are the largest seller of packet tea in the world through our Lipton and Brooke Bond
brands. 

Home & personal care

 We lead the home care market in much of the world, which includes cleansing and
hygiene products.

 Many of our home care products are market leaders including Brilhante, Cif, Comfort,
Domestos, Omo, Skip and Snuggle.

 Our global core brands in the personal care market are Axe, Dove, Lux, Pond's, Rexona
and Sunsilk.

Our History
Unilever's corporate mission – to add vitality to life – shows how clearly the business
understands 21st century-consumers and their lives. But the spirit of this mission forms a
thread that runs throughout our history.

13 | P a g e
Timeline
19th Although Unilever wasn't formed until 1930, the companies that joined forces to
Century create the business we know today were already well established before the start
of the 20th century.
1900s Unilever's founding companies produced products made of oils and fats,
principally soap and margarine. At the beginning of the 20th century their
expansion nearly outstrips the supply of raw materials.
1910s Tough economic conditions and the First World War make trading difficult for
everyone, so many businesses form trade associations to protect their shared
interests.
1920s With businesses expanding fast, companies set up negotiations intending to stop
others producing the same types of products. But instead they agree to merge -
and so Unilever is created. 
1930s Unilever's first decade is no easy ride: it starts with the Great Depression and
ends with the Second World War. But while the business rationalises operations,
it also continues to diversify.
1940s Unilever's operations around the world begin to fragment, but the business
continues to expand further into the foods market and increase investment in
research and development.
1950s Business booms as new technology and the European Economic Community lead
to rising standards of living in the West, while new markets open up in emerging
economies around the globe.
1960s As the world economy expands, so does Unilever and it sets about developing
new products, entering new markets and running a highly ambitious acquisition
programme.
1970s Hard economic conditions and high inflation make the '70s a tough time for
everyone, but things are particularly difficult in the Fast Moving Consumer Goods
(FMCG) sector as the big retailers start to flex their muscles.
1980s Unilever is now one of the world's biggest companies, but takes the decision to
focus its portfolio, and rationalize its businesses to focus on core products and
brands.
1990s The business expands into Central and Eastern Europe and further sharpens its
focus on fewer product categories, leading to the sale or withdrawal of two-thirds
of its brands.
The 21st The decade starts with the launch of Path to Growth, a five-year strategic plan,
Century and in 2004 further sharpens its focus on the needs of 21st century-consumers
with its Vitality mission.

14 | P a g e
 Our Vision
Unilever products touch the lives of over 2 billion people every day – whether that's through
feeling great because they've got shiny hair and a brilliant smile, keeping their homes fresh and
clean, or by enjoying a great cup of tea, satisfying meal or healthy snack.

A Clear Direction

The four pillars of our vision set out the long term direction for the company – where we want
to go and how we are going to get there:

 We work to create a better future every day

 We help people feel good, look good and get more out of life with brands and services
that are good for them and good for others.
 We will inspire people to take small everyday actions that can add up to a big difference
for the world.
 We will develop new ways of doing business with the aim of doubling the size of our
company while reducing our environmental impact.
 We've always believed in the power of our brands to improve the quality of people’s
lives and in doing the right thing. As our business grows, so do our responsibilities. We
recognize that global challenges such as climate change concern us all. Considering the
wider impact of our actions is embedded in our values and is a fundamental part of who
we are.

Purposes & Principles

Our corporate purpose states that to succeed requires "the highest standards of corporate
behavior towards everyone we work with, the communities we touch, and the environment on
which we have an impact."

Always working with integrity

Conducting our operations with integrity and with respect for the many people,
organizations and environments our business touches has always been at the heart of our
corporate responsibility.

Positive impact 
We aim to make a positive impact in many ways: through our brands, our commercial
operations and relationships, through voluntary contributions, and through the various
other ways in which we engage with society. 

15 | P a g e
 Continuous commitment
We're also committed to continuously improving the way we manage our environmental
impacts and are working towards our longer-term goal of developing a sustainable business.
Setting out our aspirations 
Our corporate purpose sets out our aspirations in running our business. It's underpinned by
our code of business Principles which describes the operational standards that everyone at
Unilever follows, wherever they are in the world. The code also supports our approach to
governance and corporate responsibility.

Working with others

We want to work with suppliers who have values similar to our own and work to the same
standards we do. Our Business partner code, aligned to our own Code of business
principles, comprises ten principles covering business integrity and responsibilities relating
to employees, consumers and the environment.

Our Food Brands

Unilever is one of the world's leading food companies. Our passion for understanding what
people want and need from their food - and what they love about it - makes our brands a
popular choice.

 BADAMI

 BLUE BAND

 BROOK BOND A1

16 | P a g e
  BROOK BOND SUPREME

 CORNETTO

 ENERGILE

 KNORR

 LIPTON

 PEARL DUST

 RAFHAN

17 | P a g e
  UNILEVER FOODSOLUTION `

 WALL’S

Personal Care Brands

Our personal care brands, including Dove, Lifebuoy, Lux, Pond's, Rexona and Sunsilk, are
recognised and respected around the world. They help consumers to look good and feel good –
and in turn get more out of life.

 CLEAR

 CLOSE UP

 FAIR & LOVELY

18 | P a g e
  LIFEBUOY SHAMPOO

 LIFEBUOY SOAP

 LUX

 POND’S

 REXONA

 SUNSILK

Home Care Brands

19 | P a g e
  COMFORT

 RIN

 SURF EXCEL

20 | P a g e
 LIFEBUOY SOAP

Lifebuoy aims to provide affordable and accessible hygiene solutions that enable people to lead
a life free from hygiene related worries, everywhere, regardless of the boundaries of
nationality, religion and socio-economic status.

The 50-year heritage 

Lifebuoy is one of Unilever's oldest brands. Lifebuoy Royal Disinfectant Soap was launched in
1894 as an affordable new product in the UK, to support people in their mission for better
personal hygiene. Soon after launch, Lifebuoy soap travelled across the world, reaching
countries such as Pakistan, where even today it is still the market-leading brand.
Lifebuoy on a mission
According to the World Health Organization, diarrhea is the single largest cause of   death,
killing 2.2 million people every year. In Pakistan, a large number of children are also affected by
this fatal disease every year. It’s been estimated that if everyone washed their hands properly
at key times during the day, up to half of all childhood deaths from diarrhea could be avoided.
Health and Hygiene education is the core Lifebuoy’s plans.

Lifebuoy Hand Wash

In addition to its range of bar soaps, Lifebuoy now introduces its Superfast Hand Wash with
Active 4 that gives 99.9% Germ Kill in just 10 seconds. Available in all 4 variants, Total, Nature,
Care and Activefresh.

Did you know?

Lifebuoy has always played a role in times of crisis, helping to prevent the spread of germs and
disease. In 2004, Lifebuoy distributed 4 million soap bars Pakistan wide. Same year, Lifebuoy
Partnered with Save the Children, an NGO of the Bill Gates Foundation and educated young
mothers about health and hygiene, in the rural areas of Pakistan.

In 2005, over 200 000 bars of Lifebuoy soap were donated to UNICEF and the International
Committee of the Red Cross to support their earthquake relief operations in Northern India and
Pakistan. Lifebuoy have also Partnered with UNICEF by training teams and sending them to the
earthquake hit areas for relief and health education.

21 | P a g e
 The way forward
For the past few years, major changes have been made to the classic Lifebuoy soap bar to
ensure that it provides improved hygiene protection and a more enjoyable healthy washing
experience for its billions of consumers.

 Lifebuoy soap's classic hard red brick shape has been replaced with a new signature
Lifebuoy shape. The new shape makes the bar easier to grip and use
 The Lifebuoy Brand team have developed a new formulation providing even better germ
protection which creates a rich lather on the skin 
 Lifebuoy soap's characteristic medicated, carbolic smell has been replaced with a more
enjoyable and contemporary 'health' fragrance 
 Lifebuoy is now a toilet soap with 2 more variants offering specific multiple benefits
 White offers moisturizing and a distinct fragrance
 Green is anti-acne (neem and lemon)              

Lifebuoy has become more than just a bar of soap – today the brand provides hygiene and
health solutions for families.

Key facts
 Today Lifebuoy is mainly sold in Asia and parts of Africa. It is a market leader in every
Asian market where it is sold 

 Lifebuoy soap has been proven in laboratories to provide 100% more effective germ
protection than ordinary soaps 

 To date, millions of people in rural and urban Pakistan have experienced the pioneering,
Lifebuoy sponsored Health Education programme – the single largest private hygiene education
programme in the world 

 In 2005, Lifebuoy was awarded a 'Citizen Brand' accolade in Indonesia in recognition of

the work the brand has undertaken in Hand Wash education               

Nearly half of the Lifebuoy brand's consumption is in rural Asia, where most of the population
lives on less than US$1 per day.

From our range

 Lifebuoy Care

22 | P a g e
  Lifebuoy Nature

 Lifebuoy total

 Lifebuoy Body Wash Care

 Lifebuoy Body Wash Total

 Lifebuoy Hand Wash Care

 Lifebuoy Hand Wash Classic

 Lifebuoy Hand Wash Fresh

 Lifebuoy Hand Wash Nature

Pakistan Lifebuoy Germ Busters

For more than 60 years, Lifebuoy has been the No.1 protector of Pakistan with an Endeavour to
improve lives of millions by spreading the message of health and hygiene.

23 | P a g e
Lifebuoy germ busters

“Koi Darr Nahi” was the unified voice of all the trained Lifebuoy Germ Busters once the Germ
World hit their town. For more than 60 years, Lifebuoy has been the No.1 protector of Pakistan
with an endeavor to improve lives of millions by spreading the message of health and hygiene.

Germ busters

In 2006 Lifebuoy brought to life its activation platform of “ignite the hero within” by launching
the activation of Lifebuoy Germ Busters. A Lifebuoy Germ Buster inspires Pakistani kids to be
empowered & protect his world from health hygiene threats. The Lifebuoy Germ Buster
activation was launched in the form of a germ world where kids would come in & got training to
fight germs. Washing hands with Lifebuoy twice a day was the key task they had to perform in
order to become a Lifebuoy Germ Buster. Children across Pakistan who took part in the
training were imbued with the spirit to fight against germs while enjoying the experience of
eradicating the germs from the face of the Germ World. To strengthen this cause Inzimam ul
Haq, Pakistan Cricket team captain also joined the Lifebuoy Germ Busters in this fight.

In 2007 Lifebuoy launched the Lifebuoy Germ Busters anthem to reunite Pakistani kids against
the threat of germs.

Pakistan: Lifebuoy School of 5

Lifebuoy's new CSR journey aims to reach out to students all over Pakistan and inculcate the
habit of Hand Washing with soap in a fun and exciting way. Lifebuoy’s newest venture in the
battle against  germs is its "School of 5" Program which aims to educate and train school
children regarding the importance of Hand Washing with soap in an engaging way. Lifebuoy’s
campaign will coach children to adopt a conscious habit of washing hands with soap on the 5
key occasions of the day; before breakfast, before lunch, before dinner, post defecation, and
during shower.

INSTITUTE OF ADMINSTRATION SCIENCES

UNIVERSITY OF THE PUNJAB
“SAFEGUARD VS. LIFEBUOY”

Name: ___________________ Gender: Male Female

24 | P a g e
Age: Below 15 15-25 25-35 35-50 Above 50

Occupation: Student Professional Business Other

Income: Less than 10,000 10,000-25,000

25,000-50,000 Above 50,000

From the following soap which one you prefer using?

 Lifebuoy
 Safeguard
What kind of soap you generally like to use?
 Beauty soap
 Skin- soften
 Anti- bacterial
 Any other
Which is more affordable to you?
 Lifebuoy
 Safeguard
Does the shape help you to grip it easily?
 Lifebuoy Yes No
 Safeguard Yes No
Are you satisfied with their packaging & branding?
 Lifebuoy Yes No
 Safeguard Yes No
Do you remember any TV advertisement of either safeguard/lifebuoy?
 Lifebuoy Yes No
 Safeguard Yes No
 Which one:
_____________________________________________________________

Do you find any healthy change in your skin after using lifebuoy/safeguard?
 Lifebuoy Yes No
 Safeguard Yes No
How it makes your skin after use?

25 | P a g e
 LIFEBUOY SAFEGUARD
Dry Dry
Soft Soft
Smooth Smooth
Oily Oily

1.Very Low 2.Low 3.Medium 4.Good 5.Excellent

Rank according to your preference:
SAFEGUARD

1 2 3 4 5

Quality

Smell

Color

LIFEBUOY

1 2 3 4 5

Quality

Smell

Color

Do you think Lifebuoy/Safeguard a success in providing basic healthy hygiene

product in every part of Pakistan?

___________________________________________________________________
___________________________________________________________________
________________________________________________________________

26 | P a g e
Write additional comments:

Lifebuoy
__________________________________________________________________

Safeguard

__________________________________________________________________

Thank you!!!

We survey almost 50 people to find the comparison between lifebuoy and safeguard
following are the charts which describe what people thinks about safeguard and
lifebuoy.

 From the following soap which one you prefer using?

27 | P a g e
 36%

Lifeboy
Safeguard

64%

Out of 50 people 64% said they prefer using Safeguard while remaining 36% said they prefer using
Lifebuoy

 What kind of soap you generally like to use?

4%

46%
42% Beauty Soap
Skin-Soften
Anti-Bacterial
Any Other
8%

46% people said they prefer using Beauty Soap, 8 % said they like to use Skin-Soften, 42% people said
they prefer Anti-Bacterial, while only 4% of them selected the option other.

28 | P a g e
  Which is more affordable to you?

44%

Lifeboy
56% Safeguard

Out of 50 people 56% said Lifebuoy is more affordable for them while 44% are in the favor of Safeguard.

 Does the shape help you to grip it easily?

29 | P a g e
 LIFEBUOY

34%

Yes
No

66%

34% people said that Lifebuoy is easy to grip while 66% people don’t think like this.

SAFEGUARD
24%

Yes
No

76%

While in the same question most of the people think that Safeguard is easier to grip. 76% people are in
favor of that while only 24% don’t think like that.

 Are you satisfied with their packaging and branding?

LIFEBUOY
30 | P a g e
 38%

Yes
No

62%

38% people said that they are satisfied with Packaging and branding of Lifebuoy and rest
of people don’t think like this.

SAFEGUARD
16%

Yes
No

84%

84% people are satisfied with the packaging and branding of Safeguard.

 Do you remember any TV advertisement of Lifebuoy?

31 | P a g e
 8%

Yes
No

92%

92% people said that yes they remember TV advertisements of Lifebuoy.

 Do you remember any TV advertisement of Safeguard?

2%

Yes
No

98%

98% of people said that yes they remember TV advertisements of Safeguard.

 Do you find any healthy change in your skin after using Lifebuoy?

32 | P a g e
 38%

Yes
No

62%

62% of people said that they found no change in their skin while using Lifebuoy and on the other
hand 38% people think that they found some changes in their skin while using Lifebuoy.

 Do you find any healthy change in your skin after using Safeguard?

24%

Yes
No

76%

76% of people said that yes they found some healthy changes in their skin while using Safeguard
and on the other hand 24% people don’t think like this.

33 | P a g e
  How it makes your skin after use?

12%

46%
24%
Dry
Soft
Smooth
Oily

18%

46% of people said that Lifebuoy makes our skin dry. 18% people think that it makes our skin
soft. 24% people think that it makes our skin smooth and only 12% people said that it makes our skin
oily.

 How it makes your skin after use?

34 | P a g e
 22%
4%

38%
Dry
Soft
Smooth
Oily

36%

22% of people think that Safeguard makes their skin dry. 36% people think that Safeguard
makes their skin soft. 38% people said that use of Safeguard makes their skin smooth and only 4%
people think that use of Safeguard makes our skin oily.

 Quality of Safeguard

18% 2% 4%
24%

1(very low)
2(low)
3(medium)
4(good)
5(excellent)

52%

2% of people think that quality of Safeguard is very low. 4% people said that according to them
quality of Safeguard is low. According to 24% people quality of Safeguard is medium. 52% people said
that Safeguard has good quality and 18% people think that quality of Safeguard is excellent.

35 | P a g e
  Smell of Safeguard

16% 2%
6%

30%
1(very low)
2(low)
3(medium)
4(good)
5(excellent)

46%

2% people said that smell of Safeguard is very low. 6% people said that smell of Safeguard is
low. 30% people said that smell of Safeguard is medium. 46% people said that smell of Safeguard is good
and 16% people said that Safeguard has excellent smell.

 Color of Safeguard

36 | P a g e
 24% 2% 2%

38%
1(very low)
2(low)
3(medium)
4(good)
5(excellent)

34%

Only 2% people said that color of Safeguard is very low. 2% people said that Safeguard’s color is
low. 38% people said that color of Safeguard is medium. 34% people said that color of Safeguard is good
and 24% people said that color of Safeguard is excellent.

 Quality of Lifebuoy

37 | P a g e
 8% 6%
18% 24%

1(very low)
2(low)
3(medium)
4(good)
5(excellent)
44%

6% people said that quality of Lifebuoy is very low. 24% people said that Lifebuoy’s quality is
low. 44% people said that Lifebuoy has medium quality. 18% people said that quality of Lifebuoy is good
and 8% people said that Lifebuoy’s quality is excellent.

 Smell of Lifebuoy

24% 2% 16%

1(very low)
18% 2(low)
3(medium)
4(good)
5(excellent)

40%

16% people said that smell of Lifebuoy is very low. 18% people said that Lifebuoy’s smell is low.
40% people said that Lifebuoy has medium smell. 24% people said that smell of Lifebuoy is good and
only 2% people said that smell of Lifebuoy is excellent.

38 | P a g e
  Color of Lifebuoy

12% 6% 14%

1(very low)
2(low)
3(medium)
30% 4(good)
5(excellent)

38%

14% people said that color of Lifebuoy is very low. 30% people said that Lifebuoy’s color is low.
38% people said that color of Lifebuoy is medium. 12% people said that color of Lifebuoy is good and 6%
people said that Lifebuoy’s color is excellent.

39 | P a g e