Distribution Management

Distribution management includes forecasting, transportation, warehousing, and delivery

within the larger universe of logistics and supply chain management. These require precise
tracking, real-time information, and highly-skilled staffing to execute effectively.
Distribution management is an integral part of logistics.
While continually facing a spectrum of variables in their daily business, distribution
managers are charged with resolving the three fundamental questions:
 When?
 Where?
 How Much?
Successful distribution management utilizes:
 State-of-the-art information systems
 Logistics software
 Highly efficient equipment
 Forecasting tools
 Warehouse inventory management systems (WMS)
 Excellent safety and training programs

Distributor:
A distributor is an intermediary entity between the producer of a product and another entity in
the distribution channel or supply chain, such as a retailer, a value-added reseller (VAR) or a
system integrator (SI).

Company Profile:
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company
with a heritage of over 80 years in India. On any given day, nine out of ten Indian households
use our products to feel good, look good and get more out of life – giving us a unique
opportunity to build a brighter future.

HUL works to create a better future every day and helps people feel good, look good and get
more out of life with brands and services that are good for them and good for others.

With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos,
skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and
water purifiers, the Company is a part of the everyday life of millions of consumers across
India. Its portfolio includes leading household brands such as Lux, Lifebuoy, Surf Excel, Rin,
Wheel, Glow & Lovely, Pond’s, Vaseline, Lakmé, Dove, Clinic Plus, Sunsilk, Pepsodent,
Closeup, Axe, Brooke Bond, Bru, Knorr, Kissan, Kwality Wall’s and Pureit.

The Company has about 21,000 employees and has sales of INR 38,273 crores (the financial
year 2019-20). HUL is a subsidiary of Unilever, one of the world’s leading suppliers of Food,
Home Care, Personal Care and Refreshment products with sales in over 190 countries and an
annual sales turnover of €52 billion in 2019. Unilever has over 67% shareholding in HUL.

Distribution model:
Contact Person: Mr. Kishore Kumar S
Designation: Working Partner
Region: Bangalore, SE
Products Handling: All HUL Products
Day to Day Activities:
 Make orders to HUL, taking invoices, billing and delivering the products
 Maintains SOP (standard operation plan) and does work accordingly
Inventory management -
 Stock maintain happens once in every month.
 Follow the method of FIFO (first come first serve) for distributing the products
 Damaged and expired stock is kept aside and after the audit for HUL, those products
are sent to the company and amount is credited back
  Montly operation cycle from 21- 20 of every month
 Based on these, schemes and new products are published
Targets -
 Reaching the targets which is based on previous year performance.
 It is almost 10-15% of previous year
 Depending on seasonality and trends, product schemes are made