Social Media

What is Social Media?

● Social Media is defined by Boundless.com as interactive platforms where
content is created, distributed and shared by individuals on the web.
● refers to interaction among people in which they create, share, and/or
exchange information and ideas in virtual communities and networks.

What is its purpose?

● To provide users with a rich experience, dynamic content,
scalability, openness, and collective intelligence (B. , 2016,
May 26).
 Social Media vs. Mass Media

Similarities - Differences -

● Designed to reach large ● Social media reaches users in

numbers of people a shorter amount of time
● Made to inform audiences ● Social Media gives
audiences an opportunity to
give feedback
Social media Platforms
● Blogs
● Microblogs
● Collaborative Projects
● Content Communities
● Social Networking
● Virtual Worlds
● Crowdsourcing
● Tools for Managing Multiple
Social Media Platforms
Blog Platforms (used for Publishing Websites)

Definition: This is used in recording opinions, stories, articles, and links

to other websites on a personal website

• Wordpress and Blogger

Wordpress

o WordPress is an open-source content management system (CMS).

o It’s a popular tool for individuals without any coding experience
who want to build websites and blogs.
Blogger

o It is a free Web log service from Google that allows members to

share text, photos and videos.
o Blogger was launched by Pyra Labs in San Francisco in August 1999 and
purchased by Google in February 2003.
o Google introduced a number of new features, including geo-tagging,
link editing in the Compose View (not just HTML), and width and size
approximation in Preview mode.
Microblog Platform
Definition: Posting of very short entries or updates on a social networking site

• It allows users to subscribe to other user’s content, send direct messages,

and reply quickly

• It allows user to create and share hashtags to share content about

related subjects

• Examples: Twitter and Tumblr

● Twitter
○ Consists of broadcasting daily short burst messages to the world, with
the hope that your messages are useful and interesting to someone (Gil,
P., n.d.)
○ A “Tweet” is only 140 characters available to share information.
○ 319 million users as of 2016
○ 750 tweets per second (Raymondi, N., 2013, January 18)
● Tumblr
○ Each user has his or her own Tumblelog where they can publish short
posts of text, images, quotes, links, video, audio, and chats (Gunelius,
S, n.d.)
○ Acquired by Yahoo! In 2013
○ 550 million monthly users
○ 280.4 million blogs (Smith, C., 2017, March 18)
Additional tool for managing microblogging: TweetDeck

o Is a desktop application made exclusively for Twitter

o It allows for the organization of tweets through “customizable columns,
multiple accounts toggling, scheduling, and automatically refreshing
feeds”.
o It relies on column-based interface that allows all social media profiles
to be viewed in one window.
Collaborative Project
Definition: Allows groups of people to work together to create
online content.
• Two types of collaborative projects : Wikis and Social Bookmarking

• Wikis are essentially collaborative websites

• Social Bookmarking allows users to collect and rank online content.

• Examples: Wikis ( Wikipedia) and Social Bookmarking (Diigo,

Scrible and Delicious)
● Wikipedia
○ A free encyclopedia, written collaboratively by the people who use it.
○ 5,357,012 total articles
○ 41,677,432 total pages
○ 30,444,460 users with about 140,722 active (Statistics, 2017, March 16)
• Diigo

o It is a free social bookmarking, research, and knowledge-sharing tool

created to mimic the ease of taking notes while providing a network
for sharing and discovering information.

o It allows users to take personal notes and highlight text information

on web pages.

o Other features includes bookmarking and saving, searching, sharing

of bookmarks, collaborating, and creating lists of bookmarks.
• Scrible
o Scrible is a web-based (Chrome browser extension and website)
bookmarking, annotation, and research-paper-creation tool.

o Users can bookmark web pages, store files, do a full-text search of

their library of articles, annotate and mark up web pages, share
annotated articles, and create assignments.
• Delicious
o formerly known as Del.icio.us

o It is the world’s largest social bookmarking site.

o It is an online bookmarking destination where users can save, manage and share
bookmarked sites on a personal account and in a centralized source.
Content Communities
Definition: It allow users to share online multimedia materials

● Youtube
○ is a free video-hosting website that allows members to store and
serve video content (What is YouTube? - Definition from
WhatIs.com, n.d.).
○ Over 1 Billion users (Almost one-third of people on the Internet)
○ More than half of YouTube views come from mobile devices
● Instagram
○ Instagram is a photo and video-sharing social networking service
owned by Facebook, Inc.(acquired 2012). It was created by
Kevin Systrom and Mike Krieger
○ As of September 2017, it had 800 million users
● Pinterest
○ Pinterest is an image sharing designed to enable saving and
discovery of information (specifically "ideas") on the World Wide
Web using images, GIFs and videos, in the form of pinboards.
○ It was created by Ben Silbermann, Paul Sciarra, and Evan Sharp
and had 300 million monthly active users as of August 2019.
Social Networks
● Facebook
○ A popular free social networking website
○ Debuted in February of 2004
○ 1.86 Billion active monthly users
● LinkedIn
○ LinkedIn is a popular professional social networking site available in
over 20 languages. It is used across the globe by all types of
professionals and serves as an ideal platform to connect with
different businesses, locate and hire ideal candidates, and more.
○ It has over 400 million members.
● MySpace
○ Started with the usual social networking paradigm, it has shifted to
a music-focused social networking site and provides an interactive
and user-submitted network of friends. It also provides blogs,
groups, personal profiles, pictures, videos, etc.
Virtual Worlds
● World of Warcraft
○ A Massively Multiplayer Online Role-Playing Game (MMORPG)
○ Released in 2004 by Blizzard Entertainment
○ Passed 10 million subscribers in 2016 after releasing it’s 6th
expansion called Legion (Kollar, P. , 2016, October 04).
Crowdsourcing
Definition: Obtaining needed services, ideas, or content by soliciting
contributions from a large group of people, particularly those from
the online community

● Upwork
○ Upwork, formerly Elance-oDesk, is a crowdsourcing platform
where businesses or individuals connect to conduct business.
○ Upwork has twelve million registered freelancers and five
million registered clients
Tools for Managing Multiple Social
Media Platforms
Definition: An aggregator is a tool that can be used to "aggregate social
media site feeds in one spot, allowing users to search by keywords.

● Hootsuite
○ HootSuite supports social network integrations for Twitter, Facebook,
LinkedIn, Google+, WordPress, and more. It has a browser-based
interface that allows social media profiles to be viewed in tabs,
rather than all in one window. It has the ability to filter messages,
schedule posts, and manage messages through multiple platforms, as
well as provide custom analytics.
How has Social Media Changed Over
Time?
● Past Social Media endeavours:
○ AIM - 1997
○ Open Diary - 1998
● Advances in Social Media that came
later:
○ Wikipedia - 2000
○ Myspace - 2003
What is Social Media like today?

○ Blog: Tumblr
○ Microblog: Twitter
○ Content Communities: Youtube
○ Social Networks: Facebook
○ Virtual Worlds: World
of Warcraft
What is Web 1.0, and what is it like?
○ Website hosts were primary
content contributors
○ Audience just received information
from websites

What is Web 2.0, and what is

it like?
○ Allowed audiences to ‘like’, create, and post
images/statuses, as well as upload video content
What are the most important trends in
Social Media today?
● Snapchat vs. Twitter
○ Snap, Inc. is growing.
○ Twitter is dying.

● Vicariously living through others

○ Social media is opening new doors
Benefits for Nonprofits having a Social
Media presence
● Council of Nonprofits gives multiple examples of the benefits of
using social media :
○ Builds awareness
○ Organizational Growth
○ Empower Supporters
Why is Social Media right for Spokes
of Hope Worldwide?

● Mass Production of the “Cycling

for change” program

● The Strategic Objective can

be reached!
 Effects of Social Media
Positive Effects of Social Media

• On Communication and Business:

Communication choice
Advertising
Save money
Immediate news
Remove interaction barriers

• On Youth
Seeking new jobs
Build relationships
Unleashes potential
Helps battle depression
Opportunity for writers
Positive Effects (cont.)

• On Society and Behavior :

Unite People
Making friends
Boost up community
participation Alleviate loneliness

• On Students:
Sharing class lecture
Group study
Class information
Building resumes
Online tutorials
Negative Effects of Social Media

• On Communication and Business:

Misinformation
A false sense of connection
Decreased Productivity
Wastes a lot of time

• On Society and Behavior:

Social media makes us compare our lives with others
Privacy
Cyber-bullying
It might make you spend more money
Over sharing
Social media can make us unhappy
Trolls
Negative Effects (cont.)

• On Teenagers and kids:

Social media damages the behavior of kids and teenagers.
Low Grades.
Loss of motivation in students.
Adult sites are open to them.
Social media glamorizes drug and alcohol use to teenagers.

• On Health :
It modifies your appetite.
Social media makes us restless.
Social media can damage physical and mental health.
Using social media discourages physical exercise.
Social media is addictive.
Power of Social
Media
Thank you