1.

Charles Schwab corporation strengthened its brand by enhancing the

customer experience by taking care of their investors.
This company captures the opportunity in order enhance the customer experience
by giving investors who knew what stocks they wanted to buy or sell the opportunity
to do so without paying full commissions for advice they did not use, this is
something unique customer service the company has given to differentiate
themselves form other companies.

2. Enterprise Rent A Car established its own fame by renting the car to the local
people whose cars are unavailable temporarily.
While other companies like Hertz, Avis, and National Car Rental focused more on
airport locations to target the travellers but the Enterprise focused more on the
people whose cars were in the shop and from that they quietly built a rental fleet
which is way more established and way more technologically advanced than any
other rental car company in the market. Mainly they targeted the local people
whose personal cars were not available at that moment and built a business in the
replacement market.

3. Chick=Fil=A’s food determined its own fame by serving the customers with the
best quality food than its competitors.
Here we can see that Chick-fil-a best service for their customers. They not only fill
the need of the customers but they did it better than any competitors in the market.
Normally people thinks that the food which sounds healthier doesn’t tastes good but
this company has give a total twist to this saying by offering the healthiest food than
any other competitors by not comprising on the taste of the food.

4. Dial - A – Mattress build its own fame by following their core service strategy,
where thy use to sell mattress 24/7 and delivers the order within 2 hours if
customer desired.
Usually if we want to buy a mattress, we will go and visit the store near by in order
to check the quality and whether it will be a perfect fit to our home or not but here
on Dial a mattress, it is not needed to visit the store, we need to just call them at
whatever the time we decide and whichever the day we conclude and the mattress
will be delivered within just 2 hours, they also remove the old mattress at no cost. If
the customer feels dissatisfied with the mattress, they can send it back with the
driver with out any problems. All these unique service offers to the customers results
in increaseig in word of mouth, which helps to reach more no of people.
From the name to (Dial 1-800 mattress) the marketing strategy, and the service they
were totally unique from that of any other compay in the market.
They use frequent television and radio advertising, a consistent message, word-of-
mouth com- munications, and publicity generate awareness of the Dial-A-Mattress
brand in the market.
5. Midwest Express determined its own fame by offering its unique premium services
to their customers. They also priced their air fares competitive when compared to
other air lines.
They use the tag line saying ; the best care in the air, and they follows that by
providing their customers with single class of premium service with comfortable
leather seats; no middle seats; delicious food; and caring, personal attention.
All these services are provided to the customers which are priced competitively
when compared to other air lines.

Their advertising on television which shows the whole coach--the leather seats, the
smiling faces, the great food, and the glass and silverware, which makes the people
feel how it will be if we fly with Midwest express

Being served freshly baked chocolate chip cookies as you relax in a comfortable
leather seat on a Midwest Express jet defines brand mean- ing and builds brand
equity more powerfully than any advertisement.

6. Reliance Jio has strengthened its own fame by offering their services at reasonable
price that no other competitors has even thought of doing it.