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Business strategies have certainly evolved but the core element of achieving
customer satisfaction will never change i.e. delivering great customer service.
According to Microsoft, “54% of consumers say that they have higher
customer service expectations than they earlier.”
People – People refer to the customer support team that interacts and
engages with customers on behalf of your company.
Process – Process refers to the understanding of work within the
company, which is an ongoing mechanism.
Customer service widely differs industry wise. In regards to that, the approach
alters but what remains unchanged is not to miss out a single chance to
delight your customers. Happy customers choose to retain your business and
have a higher lifetime value (LTV).
You can read more about how other brands have delivered excellent
customer service.
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Why empowering employees is the pillar for
customer service?
Empowering employees means to give them the authority, right technology,
systems and freedom to go the extra mile to make customers happy.
Empowering customer service teams requires thorough training of employees
to identify and act on the opportunities to enhance the quality of support.
Giving employees ownership for their own work will not only boost motivation
but also increase service quality, team productivity, and quick decision-
making.
10 key ways of empowering customer
service personnel to deliver quality service
Team management needs a clear understanding of the thing that your
success depends upon your employee’s success. When your team has the
authority to make independent decisions, they make the best of every
opportunity of making customers satisfied by exceeding their expectations.
Employee engagement plan includes how well the employees are engaged,
involved in the work process not because they are paid to be, but they are
emotionally connected with the organization.
Source
Let say, you anticipate that the customer may not understand your product
well. So you can collaborate with your team to prepare informative tutorials or
how-to videos shared on your website or email them.
How can defining the internal process can help to empower the customer
service team?
Escalate the issue to the right team– Not necessarily all the time the
issues will be support related. It might be shipping or billing issues, and
escalating it to the right team helps in delivering faster solutions.
Typical response time – You need to define a response time for fixing
an issue or answering a query. For e.g set response time of minimum
15 mins to 2 days maximum, depending upon the problem.
Resolving complaints – It should be well defined across the teams
that anyhow a complaint has to be closed within ‘x’ days.
Collect customer feedback – Ask your customers to provide feedback
about their experience after the service is delivered.
Here are some customer service tools that can fulfill customer communication
objectives.
Email helpdesk – Email is one of the oldest and most used tools by all
companies to reach out to their customers. Suggested tool – Zendesk
Live chat – Live chat software provides instant assistance to your
visitors and customers across over website, mobile and messaging
apps to deliver superior customer service. Suggested tool – REVE Chat
Phone support – Phone is the most preferred and quickest way to
connect with your customers. Suggested tool – Aircall
Customer feedback – Collecting customer feedback helps to know
your customer’s opinions about your product and services and improve
the brand image. Suggested tool – Qualtrics
The above tools not only empower customer support but also improves team
productivity.
First response time: FCR is the time between the chat attempt made
by the customer to when it was responded by the support
representative.
Chat surveys: A chat survey can quickly measure employee
performance and identify the issues. A positive response indicates your
employee performance is meeting or exceeding expectations.
Average resolution time: It refers to the average time taken to fix the
issue or answer a query by the customer support agent after the
conversation begins.
Total resolved conversations: These are the conversations that are
resolved successfully by the support executive from what was assigned.
From the above mentioned metrics, you can get a complete overview of the
employee performance and ensure that you have your hand on the pulse.
Evaluating employee performance should be carried out on an on-going basis
and encompass all areas of their work ethic and individual achievements.
Following the above tips helps to empower the customer service team and
foster loyalty tenacity in your employees.
Key takeaways:
You can structure and incentivize your team so that your employees can
work independently to resolve customer queries keeping themselves on
their feet.
Empower your customer service reps by measuring the feedback
collected and total resolved queries that were assigned.
Allow your sales and support team to collaborate with your customers in real
time and deliver than an in-person experience with co-browsing software. You
can assist your customers with video chat in order to reduce response time
and boost customer satisfaction
Educate and assist your customers with video chat and voice chat for
product demos or virtual training/support.
Combine co-browsing with video chat to control your customer’s
browser and proactively guide them to the right direction.
With video chat, guide your customers and offer solutions for quick
decision making by personalizing chat conversations.
Co-browsing solution provides real time assistance for sales, customer
service, product demos, and customer onboarding. It also helps your
customers and visitors on your website to fill up a form successfully.
You can conduct company wide training sessions and make it an ongoing
process across all departments. The training programs must be compulsory
and involve participation from top management to the employees.
There are certain grounds that can be covered. They are as follows:
Such small things bring a big difference and certainly empowers customer
service.
But mentoring should not be restricted only for onboarding new employees.
While strong mentoring programs provide better support for new hires, it also
creates an open culture that encourages other teams and employees to
contribute their ideas for improving the company growth.
Those businesses that welcome mentoring by seniors are benefited from the
best training as it comprises experience and loyalty.
Giving time to the employee allows them to perform effectively that nurtures in
growth and productivity of the company. Not always you can please your
employees with other benefits but giving the benefit of time produces better
results for sure.
Providing the right customer service tools and maintaining transparency with
the company goals and critical information gives employees ownership of their
projects, as well as a voice. Ultimately, your employees will feel motivated to
provide a delightful customer experience!