Polytechnic University of the Philippines

Republic of the Philippines

Don Fabian St. Brgy Commonwealth, Quezon City

POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

Fundamentals of Descriptive
Analytics

By

Tay-is, Mildrid M.

BSBA MM 3-1

“THE COUNTRY’S 1STPOLYTECHNICU”

 Polytechnic University of the Philippines
Republic of the Philippines
Don Fabian St. Brgy Commonwealth, Quezon City

POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

Brands cannot be expected to last forever versus there is no reason for a brand to
ever become obsolete. Take a position and support your answer with valid research
information.

I believe that there is a chance for a brand to last forever because if a brand keep on
evolving it will never die. The products might die but the brand can live forever as
evidence, there are hundreds of brands entering their one hundredth year of
existence. Below is the list of brands gathered by Laurie Young, a writer and
consultant. In these list I can say that a brand can stay for a very long time. They
may not be offering the same product they offer before the best thing is they were
able to remain relevant. They undergo a physical change too like many brands that
keep on changing their branding, the identity or image. This marketing strategy
guarantee that adapting ensures the freshness and long life of brands. Other brands
might experience decline but they can be revived and give it a second life that will
strengthen it more. There are some companies that is still relevance in business
today that are over 300 years old and there are even a few that have been
marketing their products for over 600 years. Coca - Cola, Nike, Google, are the kind
of brands which possibly will never die because they have evolved over the time.

“THE COUNTRY’S 1STPOLYTECHNICU”

 Polytechnic University of the Philippines
Republic of the Philippines
Don Fabian St. Brgy Commonwealth, Quezon City

POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

“THE COUNTRY’S 1STPOLYTECHNICU”

 Polytechnic University of the Philippines
Republic of the Philippines
Don Fabian St. Brgy Commonwealth, Quezon City

POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

“THE COUNTRY’S 1STPOLYTECHNICU”

 Polytechnic University of the Philippines
Republic of the Philippines
Don Fabian St. Brgy Commonwealth, Quezon City

POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

There is no denying that one of the most successful brands of today is Apple. Since
its beginnings in a garage in 1976, Apple quickly evolved into a big corporate that
we know them today. Steve Jobs’ extraordinary ability to understand his customer
and adjust consistently their strong marketing tactics for the audience. Apple is
undeniably successful at re-branding themselves and their products, they are always
evolving and adapting. This is one of the brands I expect to be timeless just like any
brands.

One example of the oldest brand in the world is Stella Artois, which was established
back in the year 1366. In the early 2000s, Stella Artois made a disastrous decision
that affect the reputation of the brand, they decided to sold their product in the
supermarket but then an unforeseen thing take place. Supermarkets began heavily
discounting the products using it as a way to attract people into the grocery stores.
With that steep discount, Stella's typical buyers changed, suddenly, heavy drinking
young men began buying Stella.The number of young men were prone to anti-social
behaviour, and many photographs of vandalism showed the men brandishing cans
of Stella Artois. When that image spread the fist class market quit buying Stella,
respectable pubs stopped carrying the brand, because their long-time slogan
"Reassuringly Expensive" lost its meaning anymore.

The solution for them to get back on track was to reclaim its heritage. So the
company hired a new advertising agency to rebrand Stella Artois. The brewery
pulled its brand out of certain supermarkets and low-end pubs, then they created
powerful marketing highlighting its quality ingredients and high brewing standards.
Stella Artois convinced the public to look at the beer in a brand new way. With that,
Stella reclaimed its premium status, the upper scale market came back, the vandals
went away, and a now 650-year old brewery had survived its greatest test yet.

“THE COUNTRY’S 1STPOLYTECHNICU”

 Polytechnic University of the Philippines
Republic of the Philippines
Don Fabian St. Brgy Commonwealth, Quezon City

POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

Their is no company that sails effortlessly through time. There are countless of
problems that your company will encounter: financial problem, leadership storms,
and a hungry competitors eager to surpass you. But at the end of the day, the
companies shared a unique ability to get hold of unexpected opportunities and
overcome adversity.

The key for a successful brand is creating a loyal customer base that returns to your
store to purchase again. You want consumers to recognize your brand, trust the
quality, and plan new releases. So for you to make decisions always remember what
is the wants of your customer.

“THE COUNTRY’S 1STPOLYTECHNICU”