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  • Callaway Presentation

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    This document discusses Callaway Golf's business including their strengths, weaknesses, opportunities, and threats. It identifies their target market as golf fans aged 18-50 with incomes between $80,000-$200,000. Callaway's short term goals are to sponsor the Ryder Cup to increase brand awareness, and long term goals are to keep their retail popular and sponsor more professionals on tour. A case study is presented of a loyal 40 year old male Callaway customer who wants fan apparel to wear to the Ryder Cup. Key competitors and sponsored professionals are also listed.

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    This document discusses Callaway Golf's business including their strengths, weaknesses, opportunities, and threats. It identifies their target market as golf fans aged 18-50 with incomes between $80,000-$200,000. Callaway's short term goals are to sponsor the Ryder Cup to increase brand awareness, and long term goals are to keep their retail popular and sponsor more professionals on tour. A case study is presented of a loyal 40 year old male Callaway customer who wants fan apparel to wear to the Ryder Cup. Key competitors and sponsored professionals are also listed.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    67 views21 pages

    Callaway Presentation

    Uploaded by

    api-542748556
    This document discusses Callaway Golf's business including their strengths, weaknesses, opportunities, and threats. It identifies their target market as golf fans aged 18-50 with incomes between $80,000-$200,000. Callaway's short term goals are to sponsor the Ryder Cup to increase brand awareness, and long term goals are to keep their retail popular and sponsor more professionals on tour. A case study is presented of a loyal 40 year old male Callaway customer who wants fan apparel to wear to the Ryder Cup. Key competitors and sponsored professionals are also listed.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 21

    Ashley Wells, Zoe Puskar, Sam Magyar, Matt Trush

    CALLAWAY
    WHO ARE WE?
    Strengths
    • Affordable
    • Large Variety of Products
    • Well Known
    • Sponsored Tour Member

    Weaknesses
    • Cheap
    • Low Performance Quality
    • Consumer Choice
    Opportunities
    • Retail
    • Ryder Cup
    • Launch Party

    Threats
    • Leading Competitors
    • Professionals Sponsored
    by leading competitors
    • Other Retailers
    Student Athlete Feedback
    Student Athlete Feedback
    Student Athlete Feedback
    Student Athlete Feedback
    OUR
    COMPETITORS
    APPAREL
    COMPETITORS
    WHERE DO WE STAND?
    TARGET MARKET

    • Golf Fan Population


    • Local Fans
    • 18-50 year old range
    • Female and Males
    • Income: $80,000- $200,000
    Callaway’s Goals

    Short Term
    Sponsor Ryder Cup
    Creating Brand Awareness

    Long Term
    Keep Callaway’s Retail Popular
    Sponsor More Professionals on Tour
    Sign Long Term Contract with Dick’s Sporting Goods
    MADE TO STICK
    • Focus Chapter- Concrete
    • Callaway Cal
    • 40 y/o Male
    • Madison, WI
    • Golf Fan
    • Plays every week in a league
    • Loyal Callaway Customer
    • Attending Ryder Cup
    • Wants fan apparel
    Dustin Johnson Tiger Woods

    Brooks Koepka Patrick Reed


    • Fan Merchandise
    • Brings Brand Awareness
    • Apparel Options
    • Cost

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