MARKET

STRUCTURES

Presented By: Group 2

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MARKET STRUCTURE
Market Structure in economics,
depicts how firms are differentiated and
categorized based on types of goods
they sell (homogeneous/heterogeneous)
and how their operations are affected by
external factors and elements. Market
structure makes it easier to understand
the characteristics of diverse markets.
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DIFFERENT MARKET
STRUCTURE
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Degree
of Competition
- is driven by the number of
competing firms in the industry. The
higher the number of firms, the greater
the degree of competition.
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NUMBER OF FIRMS - pertains

to the actual number of
competitors in the
market.
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Bargaining Power of
Consumers
- refers to the ability of consumers
to influence market prices. A high
bargaining power means that
consumers are price makers. On
the contrary, a low or no bargaining
power implies that suppliers are
price makers and that consumers
are price takers.
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BARRIER TO ENTRY

- refers to the ease with which

new firms can penetrate the
industry. A high barrier to entry
is characterized by high set up
costs that require entrants to
have a huge amount of initial
investment.
 CONTEMPORARY
ECONOMIC ISSUES
FACING THE FILIPINO
ENTREPRENEUR
I. Investment and interest rate
II. Rentals
III. Minimum wage
IV. Taxes
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INVESTMENT AND INTEREST RATE

Investment INTEREST RATE

Businesses take loans to fund capital projects and
- is an asset or item acquired with expand their operations by purchasing fixed and
the goal of generating income or long-term assets such as land, buildings, and
appreciation. machinery. Borrowed money is repaid either in a
lump sum by a pre-determined date or in periodic
-
installments.
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RENTALS

- A property from which the

owner receives payment from
the occupant(s), known as
tenants, in return for occupying
or using the property.
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MINIMUM WAGE

- This refers to the

minimum amount of
remuneration that an
employer is required to pay
wage earners for the work
performed during a given
period, which cannot be
reduced by collective
agreement or an individual
contract.
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TAXES

- A tax is a mandatory financial charge or some

other type of levy imposed upon a taxpayer by a
governmental organization in order to fund
various public expenditures.
 DIFFERENT PRINCIPLES, TOOLS,
AND TECHNIQUES IN CREATING A
BUSINESS
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10 Principles in Creating a
Business
1. Scalability- A business must be scalable for it to be
successful. Scalability is the capability of a company to
sustain or improve its performance in terms of profitability
or efficiency when its sales volume increases.
2. Big Ideas - A business is no more effective than the idea
upon which it is built. Business creates its own plan to
expand its economic growth.
3. Systems- A business is a system in which all parts
contribute to the success or failure of the whole. In this
system, everything must work together from employee to
president; from equipment to resources.
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4. Sustainability- A business must be dynamic- able to thrive

through all economic conditions, in all markets, providing
meaningful highly differentiated results to all of its customers.
Such differentiation is the key to survival
5.Growth- Growth is essential in business. Without continued
growth, operations will stagnate. This can result in lowered
standards of quality for products or services, decreased
customer service, and poor employee morale.
6. Vision- A business must manifest the higher purpose upon
which it was seeded, the vision it was meant to exemplify, the
mission it was intended to fulfil.
7. Purpose- A business is the fruit of a Higher Aim in the mind of
the person who conceived it.
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8. Autonomy- A business is not part of the owner's life, but

is, in fact, its own entity.
9. Profitability- A business is an economic entity, driving an
economic reality, creating an economic certainty for the
communities in which it thrives.
10. Standards- A business creates a standard against which
all businesses are measured as either successful, or not.
TOOLS IN EVALUATING A BUSINESS

1. Use technology to speed up workflow

2. Shorter meetings fuel efficiency
3. Smart office space pays
4. Advertisement
5. Small changes, big savings
6. Keep a firm grip on cash flow
7. Stay connected on the move
8. Use time more efficiently
9. Get the best deal on insurance
10. Don't be lax with the legal