Professional Documents
Culture Documents
UNIT 2 – CONSUMERISM
Consumer Culture
• Comsumerism: shopaholism ( causes / consequences of shopaholism / being a shopaholic
Trendsetting
Fashion / Fashion setters (famous trendsetters e.g. Chanel …)
Fashion timeline (The history of trends / fashion e.g. trends in a certain period of time , e.g.
Victorian Times / in the 20s , 60s , 70s … )
Famous fashion Influencers ( Fashion designers, models, actresses, singers, … who played an
important role in fashion / haircuts/ …)
Professional influencers (Blogger / Instagrammer /…)
Brands Passion
The Evolution of advertising (How advertising developed with the evolution of technology);
Advertising in the past and now (The history of advertising)
Digital advertising ( How advertising uses digital technology / social networks/ streaming services to
reach its targets);
The History of … a Brand ( Telling the story of a particular brand (National/ international) e.g. Levis’ /
Benetton / Tommy Hilfiger / Salsa ) ; who ? / when? / How? Etc…
Famous advertisements (identifying advertisements which have become famous; identifying the
strategies used)
The most effective advertising techniques /strategies (Identifying the most effective advertising
strategies of a particular commercial / advertisement)
Blogging as a clever way of advertising (How advertising uses blogging to reach its targets
Advertising and celebrities: star power ( How advertising uses famous people to endorse products,
examples and reason of the effectiveness of this strategy)
Uncommon types of advertising ( examples of different/ uncommon ways of advertising)
Children and advertising: powerful manipulation (Advertising aimed at children: strategies used /
legal limits to control advertising to children)
Commercial Advertising and Social Advertising (Identifying the main differences between a
commercial and social advertising)
Ethical Marketing
Banned adverts ( Identifying advertisements/ commercials that have been banned for ethical / health
reasons)
Marketing on social issues (identifying advertisements that aim to change attitudes / behaviour /
involve people in a social/ethical cause :addictions/ racism/ gender discrimination/domestic violence:
texting and driving; drinking and driving, anti-smoking campaigns, risks online/ environmental concerns;
identify strategies used
Gender discrimination on adverts (How adverts exploit the female body / portray women as sex
symbols / domestic “workers”)
Marketing Scams
Common marketing Scams and ways to prevent them ( Common commercial scams and ways to
prevent them)
The dangers of buying online (How online shopping can be dangerous and ways to limit that danger)
Consumer Rights
Consumer Organisations and Consumer Rights (Identifying the most important consumer
organisations and the most important consumer rights)
UNIT 3 - WORK
My dream job ( Identifying/ describing my dream job : skills, qualifications, personal qualities required,
activities performed, perks, working hours, expected wages/salary, …)
Unusual jobs (identifying / describing jobs that are not common: activities performed, working hours,
wages, …)
Unwanted but Important Jobs ( Identifying and describing important job/jobs but which people
usually reject: skills, qualifications, personal qualities required, activities performed, perks, working
hours, expected wages/salary
Find your Passion
Inspirational workers/ professionals ( describing a job / professional I admire /that inspires me)
Successful teen / young / old entrepreneurs ( identifying and describing a successful worker / professional
e.g.: The founder(s) / creater of … (Youtube / Facebook / Jeans / TV shows …)
Work Trends
Jobs of the Past ( Identifying traditional jobs that no longer exist / are not common nowadays)
Childlabour in the Past ( The use of children as cheap labour in the past – Historical facts )
Childlabour in the 21st Century ( The use of children as cheap labour in underdeveloped countries –
The laws against childlabour)
Jobs for the Future ( Identifying jobs that will be required in the future due to technological advances)
Teleworking : advantages and disadvantages (defining telework, its advantages and disadvantages )
Gender Discrimination At Work (examples of how women have suffered discrimination , laws to
prevent gender discrimination)
Women at work : The emancipation of women: historical facts (in Portugal / USA / UK)
Work Etiquette
Guidelines to be successful in a job interview ( name the most important tips for a job interview :
attitudes / language / dresscode / …. )
Choosing the correct topic is the most difficult and important task about making a
presentation. Don’t forget to:
Pick a topic from your areas of interest. It is easy to talk about something you have
some knowledge about and understand with little to no effort at all;
Choose a topic easy to illustrate. Photographs make a presentation easy to understand
and interesting.
Do a research on the topic to see how much information is available. This helps in
keeping your presentation objective and knowledge-filled for your listeners.