English 2

Media Text Analysis

Student name: Julieth Vanesa Grajales Cortes ID: 1036677941 Date: 21/09/2016

Student name: ID:

Student name: ID:

Instructions: Analyze your commercial by completing the following chart.

Exploring the context of the media text

Text title: Not feeling that prom dress?

Media used: YOUTUBE Text type: Entertained commercial
UNITED PARCEL SERVICE
Text owner: (UPS) Date of release: April 04th 2016

Information about the company/brand and/or commercial related to your text

INFORMATION ABOUT THE COMPANY, BRAND AND COMMERCIAL

UNITED PARCEL SERVICE (UPS), Founded in 1907, UPS is the largest package distribution
company in the world and a leading provider of specialized transportation and logistics services
global provider. Using advanced technology, access to global resources and integrated physical
assets, technological and human network. Its headquarters is located in Atlanta, Georgia. United
Parcel Service is an international company with one of the most recognized brands in the world as it
is the largest company in package delivery and courier express the world and leaders in
transportation services, logistics, capital and e-commerce. Every day, manages the flow of goods,
funds and information in more than 200 countries and territories around the world Chronology.

Their commercials are created in order that they are always remembered as one of the best and
most efficient courier companies.
 Critical Analysis
Questions Analysis

The text is created by the same company (UPS) with help of their
Who created this text?
designers or publicists.

The purpose is help to the actors for communicate and it can

What is the purpose of the understand best what happen in the commercial.
text?

Who was this text designed The text is designed for persons that not understand the commercial
for? Who are excluded? and excluded to the persons that not can see, pregnant womans olds
people, and pets.

Not much, because the text is a little absent.

What message(s) do you get
from the text?

What tactics, techniques
and/or strategies do you think
the advertiser(s) used to get
your attention?
In the commercial not is using many text because the tactics is the
pictures, so strategies of the commercial is look mindfully for can
understand what happen and recognize the UPS brand.

Questions

Instructions: in this section you will practice asking questions about what happens in the
commercial using the question words What Who Where and When

e.g. What do children do in the commercial?

What do girl do in the commercial?

What?

Who? Who she helps you find the dress of the prom?
 Where?
Where you doing proposal for prom?
The commercial
When?
Link When you search dress for the prom?
https://www.youtube.com/watch?v=U7vNjjCgyrY

Reflections
Transcript (highlight Propose,return,wait,think,search,dance,talk
About
the verbs) What does this commercial show about our culture? Our society?
Culture
In my opinion about our culture it does not show anything, but in our society shows how
we behave face different situations in our lives.
What are the verbal
tenses (simple
present, simple In the
past, does
What text
this use presentshow
commercial tenses and future
about human relations?
etc.) used in the
text?
About human relationships in my commercial we Realize that almost did not interact
with others, we only do it by other means.

What social issues,if any,do you see reflected on the text? Why do you say so?

The social problems in my commercial are the consumerism and always have the best.

What have you learned about commercials in this class?

I learned that in a commercial there are many people, the way they make and
prepare a commercial, the intension that have apiece and the finality which brands or
About companies has with the commercials.
Media Why is it important to analyze commercials critically?
It is important because that way we realize the importance of the commercials and as
influence on the persons.

What have you learned about English so far?

I learned a lot of vocabulary, pronunciation, ways to express when speaking and
different ways to learn English.
Language
learning What have you used English for in this class?