Income is the flow of money that comes into a household from employers,

owning a business, state benefits, rents on properties, and so on. Income is a net
total of the flow of payments received in a given time period.
Wealth essentially represents people’s savings and it’s typically higher – and
spread out more unevenly – than income. Wealth matters but, in some ways, income
matters more. That’s because it’s usually a better indicator of people’s day-to-day
economic resources.
Because wealth is accumulated over time, it’s unsurprisingly typically higher on average
than income.
Most people have an instinctive feeling of what wealth means – money in the bank,
property and land, shareholdings, jewellery and art, pension rights and possibly life
assurance, and so on. But wealth has both a positive and a negative aspect. As well
as assets, like our savings, we may also have liabilities, such as loans and mortgages.
Combine these assets and liabilities and we come up with a picture of people’s net
wealth.
Wealth is important for several reasons: It gives people a cushion if they lose their
job or fall on hard times; it can also provide a source of income, for example, through
interest payments on bank deposits or dividends on shares; and it allows people to
make one-off or large-scale investments, such as in their education or in property.
Measuring wealth is a complex business, and not all countries do it the same way – for
example, some may include the value of a pension, others may not. For this reason, it’s
important to look at the fine print of any measure of wealth to see what’s included and
what’s left out.
Wealth measures the value of all the assets of worth owned by a person, community,
company, or country. Wealth is determined by taking the total market value of all
physical and intangible assets owned, then subtracting all debts. Net worth is the most
common measure of wealth.
A second feature of wealth is that it’s typically spread out even more unequally than
income – in other words, wealth inequalities tend to be more pronounced than income
inequalities. Why does this matter? Wealth can, in itself, generate income, and so as
wealth inequalities widen, they, in turn, fuel income inequalities. And as wealth is a
source of investment, widening inequalities mean a growing gap between rich and poor
in their abilities to take advantage of investment opportunities.

what is wealth creation exactly?

It’s the steady and consistent accumulation of income and assets over a period of time.
Wealth creation is a process of investing in multiple asset classes that eventually
help in meeting one’s livelihood needs. Therefore, wealth creation as an investment
strategy plays a significant role.
No one really knows what the future holds for them. Hence, it is better to start planning
for the future from the beginning. Starting investments early will help in creating wealth
in the long term. Short term investments will not always create wealth.
Each one of us will reach a point where we are unable to work any longer or earn an
income. Planning for a safe and secure livelihood in the future is what wealth creation is
all about.

Wealth results when we make more than we spend & do so by making everyday
choices.
Our wealth is determined by our habits. Our smart choices in life pave the way for
Wealth Creation.
The only thing remaining is to take action with enough consistency to achieve
such goals.

When you commit, you are making a deal with yourself. Most people are OK not
following through on a deal they make with themselves. They don’t realize that
consistency is the key to wealth creation.
Consistency in strategy & implementation maintains the momentum of wealth
creation
also reduces losses through minimum trial & errors.
Regardless of what you are committing to, promise yourself that you will do it in
some capacity every single day.

Time provides the very essential kicker through compounding.

The wealth creation process will be most effective if started early. Starting investments
during the early stages of life will give a head start for achieving goals. It also helps in
generating higher growth in the long term. Therefore, the longer one stays invested, the
higher will be the gain in wealth.

Spend less – examples below

Track your spending
Eliminate waste – fees, subscriptions etc.
Never use credit cards to extend purchasing power
Repair instead of replace
Sell unused stuff
Never buy lifestyle on credit

Earn More – examples below

Education / Training
Increase job skills
Change jobs
Work overtime
Convert hobby into income
Start a side business
Part time / Freelance work

Competitor Analysis
A competitive analysis is a strategy where you identify major competitors and
research their products, sales, and marketing strategies. By doing this, you can
create solid business strategies that improve upon your competitor's.
A competitive analysis can help you learn the ins and outs of how your competition
works, and identify potential opportunities where you can out-perform them.
It also enables you to stay atop of industry trends and ensure your product is
consistently meeting — and exceeding — industry standards.
Helps you identify your product's unique value proposition and what makes your
product different from competitors', which can inform future marketing efforts.
Enables you to identify what your competitor is doing right. This information is critical for
staying relevant and ensuring both your product and your marketing campaigns are
outperforming industry standards.
Tells you where your competitors are falling short — which helps you identify areas of
opportunities in the marketplace, and test out new, unique marketing strategies they
haven't taken advantage of.
Learn through customer reviews what's missing in a competitor's product, and consider
how you might add features to your own product to meet those needs.
Provides you with a benchmark against which you can measure your own growth.

Market research
is the process of gathering, analyzing, and interpreting information to help a
company or individual assess the viability of a product or service and make
sound business decisions. It is of immense importance to entrepreneurs and startup
companies to evaluate the feasibility of a business before committing further
resources to the venture.
Customer testing
is the process of getting end users and customers to test and evaluate a product,
feature, or prototype. Test subjects use the item and identify various pain points
and positive attributes so the business that creates it can enhance its user experience
before going to market.
User testing is a simple way to gauge the success of a product, feature, or prototype
from the point of view of one of your customers because it allows you to watch, hear,
and review their interactions with your design.

While your employees, designers, and other people involved in the creation of your
product, feature, or prototype might find it to be easy to use, your target customers may
not. User testing allows you to see where your product falls short for your
intended audience. It tells you where they get confused or frustrated. Since user
testing takes place prior to releasing your product, you can use this information to
iterate on the product until you’ve created a user experience (UX) that you’re proud to
stand behind.

Target Audience
In marketing, it is essential to understand your target audience; otherwise, you don’t
know which channels to use for your advertising campaigns. You need to know how to
reach and resonate with your audience by targeting the demographic that is most likely
to be attracted by your product or service.
The best way to find a target audience is to analyze the specific needs that your product
or service caters to. The more generally used your product would be, the easier it is to
advertise and formulate a marketing campaign.
Practicality
In the business world, this quality is proven to be very effective. Customers need to
feel that what they buy is worth the money and effort.
One way is to make the consumers feel that what you offer is a bargain for them.
Make them feel that in whatever aspect, they have nothing to lose without reaching the
point where it seems too good to be true. It’s important to show them that you value the
quality of your product.
Practical in its manner of usage, and in the problem(s) it solves.

4.2 BUILDING YOUR BRAND

A brand of a represents the sum of people’s perception company’s customer
service, reputation, advertising and logo. And when all of these parts of the business
are working well together, the overall brand tends to be healthy.
Branding is absolutely critical to a business because of the overall impact it makes on
your company. Branding can change how people perceive your brand, it can drive new
business and increase brand awareness.
Beyond just a memorable logo, good branding increases the value of a company,
provides employees with direction and motivation, and makes acquiring new customers
easier.
1. Branding improves recognition
One of the major components of a brand is a logo because, as the “face” of a
business, it’s what people instantly recognize. A professional logo design is simple
enough to be memorable, but powerful enough to give the desired impression of your
company.
2. Branding creates trust
Just as people are more likely to purchase from a business that appears polished
and legitimate, families need to feel comfortable before committing to a child care
program. The Deluxe team used the business’s new logo on business cards, staff T-
shirts and the outside of the building to give the business the professional image it
deserved. Passersby and others who encounter the logo can now easily identify the
business as a trusted center for education in the community.
A professional appearance and well-strategised branding will help the company build
trust with consumers, potential clients and customers. People are more likely to do
business with a company that has a polished and professional portrayal.
3. Branding supports advertising
Advertising is another important component of a brand. Both the medium chosen and
demographic targeted for advertisements help build a brand. Adding its logo to
apparel, packaging and printed materials to spread the word about the business
and stand out from the competition.

4. Branding Increases Business Value

Branding is important when trying to generate future business, and a strongly
established brand can increase a business’ value by giving the company more leverage
in the industry. This makes it a more appealing investment opportunity because of its
firmly established place in the marketplace.

5. Branding inspires employees

Many employees need more than just work — they need something to work
toward. When employees understand the mission of a business and its reason for
being, they are more likely to feel that same pride and work in the same direction to
achieve the goals the business owner has set. Having a strong brand is like turning the
company logo into a flag the rest of the company can rally around.
Like most educators, Jones and her staff are passionate about what they do. The early
learning center’s consistent and unified brand, which all stems from the updated logo,
reinforces that passion and can continue to inspire Jones’ team even when challenges
arise.
When an employee works for a strongly branded company and truly stands behind the
brand, they will be more satisfied with their job and have a higher degree of pride
in the work that they do. Working for a brand that is reputable and help in high regard
amongst the public makes working for that company more enjoyable and fulfilling.
Having a branded office, which can often help employees feel more satisfied and have a
sense of belonging to the company, can be achieved through using promotional
merchandise for your desktop.

6. Branding generates new customers

Branding can also help a business get word-of-mouth referrals. After all, would a
client be able to tell a friend about Discover, Learn & Grow if they couldn’t remember
the brand of the learning center? The most profitable companies, small and large, have
a single thing in common. They have established themselves as a leader in their
particular industry by building a strong brand, starting with a strong logo.
A good brand will have no trouble drumming up referral business. Strong branding
generally means there is a positive impression of the company amongst
consumers, and they are likely to do business with you because of the familiarity
and assumed dependability of using a name they can trust. Once a brand has been
well-established, word of mouth will be the company’s best and most effective
advertising technique.

i agree po maam since communication skills is also leadership skills po kaya entrepreneurs have to lead a team
din naman to success and wealth. both communication and confidence in speaking can lead to wealth talaga.
Li
LICUP, THEA
11:21 AM

gusto ko rin po yung last part na sinabi na Act as if you're a leader and people will follow you.
And act as if you're already a tremendous success,
and then you will become successful.
Si
SILVA, KEEN
11:22 AM

I also agree po with the video. In able for us to earn money, we must know how to commucinicate , sabi nga
po the more value you deliver to people the more money you earn, kasi po selling,buyiing, leading are also
communication,paano po tayo makakaconvince ng people na ipatronize and product or service na inooffer
natin if di tayo marunong makipag communicate sa kanila, yon po, we must know how to persuade and get the
idea.
Wa
WAKAY, KIRSTEN FIONA
11:22 AM

Parang law of attraction po

Ba
BALIMBIN, KEYNN-ANE
11:22 AM

take action po
Al
ALARCA, JHERZTINE
11:22 AM

i agree po na communication = wealth kasi when you know how to communicate kahit na small business ka or
starting business ka palang, you can able to persuade others to trust your business and by that, pwede ka na
makapag accumulate ng wealth.
Re
RENDON, MICHAELA
11:23 AM

i totally agree that communication is the creation of wealth it can help to influence other people how ever
sometimes it is used for manipulation but again as said in the video the person who is unethical is the person
who has no wealth
Ca
CALANGLANG, AALIYAH JASMINE
11:23 AM

Kasi po wealth is not just about having a lot of money it is also about the values or the intangible things we
have and that includes the traits and communication skills as we can be able to influence.
Li
LICUP, THEA
11:23 AM

influence with integrity

Ta
TATAD, IVYN FAITH
11:23 AM

For me po, even if you have a good communication skills and confidence, kung hindi mo po gagamitin sa
tama, wala rin. So it is important po to know how to properly use your skills in order for you to persuade and
influence other people in a good manner
Yo
YOLANGCO, CIELLO MAE
11:23 AM

the better you communicate, the better your business will perform.
Wa
WAKAY, KIRSTEN FIONA
11:24 AM

Communication skill is indeed helpful in wealth creation, because as we communicate our ideas we also
increase the possibility of achieving our goals, eventually achieving wealth
Ba
BALIMBIN, KEYNN-ANE
11:25 AM

1st step po yung having a good communication skills since pag po mag launch ng business you will gather
information about that certain industry also need din po siya pag hahanap ng mga investors.
De
DE GUZMAN, CHRISTINE SHAYNE
11:25 AM

it is also the attitude that brings wealth to a person. Being ethical is a must.

When you have the confidence in your ability, you can generate anywhere, you can sell
everywhere. We make our own money.
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