Business Strategy Worksheet

Step 01

Customer Strategy Worksheet Example

Business Name Nature Green Products

Mission Encourage insecticide free and narturally produced

Statement fruits & vegitables
40-55 Male and
24-45 Male 24-45 Female
Female
Target Audience Interested in Interested in
Interested in
Healthy food Healthy food
Healthy food
Live disease free Feel healthier
Audience Goals Eat green food
life feel energized
Pinterest
Facebook Yahoo News
Audience Facebook
TwitterHealth Word of mouth
Technology Health blogs
blogs Email ads
Search

Step 04

Target Audience 24-45 Female interested in Healthy life style

Audience Livr disease free life

Sell Nature Receive organic Gain followers on health

Business Goals
green products reach blog
Results will be Product is Brand is authentic and
Shared Value
achieved faster Ecofriendly owned by health Experts
Key Performance # of shares on
# of Course sold # of Visitors to Blog
Indicator Facebook
1,000 units in 3 Average 50 Average 500 visitors per
Target Audience
months shares per post day

Step 05
Goal 24-45 male interested in Healthy life style

Audience Eat green food

Sell nature Receive organic Gain followers on health

Channel
green products reach blog

Paid Idea Idea Idea

Earned Idea Idea Idea

Owned Idea Idea Idea

 Step 06

Marketing Strategy Worksheet Example

Goal Sell H+ Nutritional supplement.

Audience 18-35 Female Interested in Fitness

Channel Facebook Pinterest Blog

Sponsored blog
Ads for
Paid n/a listing on
supplement
fitness.com
Add share links
Create a viral Create a viral
Earned and encourage
campaign campaign
comments
Create an
Post 3X a week Create 2 blog
Owned inspirational
on supplement. articles per week
fitness board.