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Business/Marketing This homework question:

Strategic International Marketing: Fair & Lovely advertising and recommend potential marketing strategies

For Case Study 2.2 (provided in the attachment): Evaluate the ethical problems linked to Fair & Lovely advertising and recommend potential marketing strategies to overcome these, simultaneously considering the strengths and weaknesses of the brand.

Included within the answer should be: 1. demonstrating adequate understanding of basic concepts in strategy formulation, implementation and review; 2. evidencing skills of holistic analysis of the case in defining and identifying brand vulnerability in the context of brand imagery (brand associations); and 3. identifying and elaborating appropriate alternative marketing strategies that are both feasible and credible. Answer Summary

One paragraphs give you the OTA suggestions on this. Answer Preview

...ble towards the society. The Mission of the Fair & Lovely Foundation is Empowering women in India to change their destinies through Education, Career Guidance and Skills Training.

The Fair and Lovely Foundation is an initiative of Hindustan Leve...