Kingfisher School of Business and Finance

Dagupan City
2nd Semester A.Y.2020-2021

Wegmans Food Markets

Case Study No. 1
In
BME 15: Operations and Technology Management

Submitted by:
Abubo, Magie R.
Bañez, Pauline Jeremy G.
Chua, Tin-Tin R.
Dalaten, Wilfredo R. Jr.
Dela Cruz, Yanah Thaneya M.
Rodas, Pauline A.
Sarzaba, Kristine M.
Sefil, Jannah Dyan D.
Villanueva, Crisalyn Joyce D.
Group 4
 I. Problem
Wegmans Food Market prioritizes too much on satisfying their customers that minimizing
its cost is being ignored as well as the profit maximization. With the satisfaction the company’s
priority is to determine the level of satisfaction for each department.
The company used to replenish produce goods 12 times a day and the company set
large amount in training each new employees. Since the company is not putting more attention
in capacity planning, the basis of their number of times of replenishing produce goods doesn’t
meet the demands of its customers each day.

II. SWOT Analysis

(Provide a diagram summarizing the factors in each of the areas of the SWOT Analysis
before having a discussion on each. When making a label for a specific factor that you have
identified, make sure that it is not vague, but easy to acknowledge and not too long to be a title.
Take for an example the factor under strengths given below.)
Strengths
1. Strategic Location
(Discuss here why it was considered as a strength of the business mentioned in the case
study given. Provide a 3-5 sentence discussion in each factor. If it’s a weakness, provide
solution to overcome it. If it’s an opportunity, discuss how are they going to take advantage from
it.
Tip: First, identify Key Factors for Success (KFS) then separate controllable with
uncontrollable factors and identify if the factor is negative or positive to distribute to the
strengths, weaknesses, opportunities and threats of the company.)

III. Alternative Courses of Actions (ACA’s)

ACA No. 1: Hiring additional employees for specific positions
Advantages
 They can work effectively and efficiently.
 It opens opportunities to develop a diverse team of employees.
 They can focus on their work because of division of labor
 It can bring in someone who have developed a wide range of skills elsewhere, can bring
new ideas, perspective and talent to the organization.
 Can provide new, innovative ideas for management strategies.
Disadvantages
 Longer and more costly search process
 Possible damage to current employee morale
 More time spent training new hires
 Uncertainty about whether the new employee will fit in at the company.

ACA No. 2: Conducting a market research and have a survey to monitor the level of customer
satisfaction.
Advantages:
 The company could have an up-to-date feedback that is useful to acquire insight into
how the customers will be reacting in satisfying their wants and needs.
 It will help in determining what product has the high and low satisfaction level to the
customers.
 It will be useful to know what products could be improved and should be maintained.
 It gives the customers the perception that the company cares and values them.
Disadvantages:
 It takes time and cost to make and send surveys to customers.
 Because of being bombarded from any kind of surveys, customers may burnout that can
result in low response rate.

ACA No. 3: Create a new management strategy

Advantage
 Prioritize task to determine the necessary plans and projects that can satisfy both the
customers and the company.
 Proper delegation of task and responsibilities to managers.
 Make better business decisions that is cost-efficient.
 Identify strategic directions to define realistic objectives and goals
 Contemplate financial benefits to have a proper budget for future projects
 the business longevity

Disadvantage
 Complex process and tough implementation
  Long term and time-consuming training and orientation
ACA No. 4: Conduct a periodic meetings and open forums
Advantage
 Opportunity to solve the problem.
 The company will be aware of issues faced by each department.
 Idea development
 Increased Engagement and Collaboration.

Disadvantage
 Inability to arrive in a decision.
 Overflowing of ideas.

IV. Recommendation
(Specifically mention first the chosen ACA number/s together with their title/s before
discussing why you chose this/these. Make sure to elaborate why you chose this/these out of all
the stated ACA’s even it has disadvantages. How is this the best ACA/s that answer/s the
problem? Why did you not choose the other ACA’s?)