DIGITAL MARKETING: REVIEW ACTIVITY (NYKAA)

YASHVI BANSAL
BBA(B) 2018-21
SUBMITTED TO : PROF.TANU NARANG

Nykaa is a beauty shop for over-all grooming. It started with retailing

and has now ventured into manufacturing its own products under the
brand name.
Social Media Metrics
Nykaa has 1.8M followers on Nykaa Beauty, around 755K on Nykaa
Fashion, 1.2M on myNykaa and 335K on Nykaa Men.
Their industry in beauty cosmetics, skin-care, hair-care, over-all body
grooming.

Total Visits -4.91M 
 Avg. Visit Duration- 00:04:01 minutes
 Pages per Visit -4.45
 Bounce Rate -51.38%
(source- similarweb.com)
Profile Information
Instagram links to all pages-
My Nykaa- https://www.instagram.com/mynykaa/?hl=en
Nykaa Beauty- https://www.instagram.com/nykaabeauty/?hl=hi
Nykaa Man- https://www.instagram.com/nykaaman/?hl=en
Nykaa Fashion- https://www.instagram.com/nykaafashion/?hl=en
Nykaa Beauty Book-https://www.instagram.com/nykaabeautybook/?
hl=en

Consistency of Posts
Nykaa has several pages for its different branches, like Nykaa Beauty
and Nykaa luxe store. They post regularly on their page, and they
make sure they post tutorials regularly. They post multiple stories of
the office members trying different products and giving brief review
about its performance.
Engagement Created
They keep bringing different sales, and they sell products at a slightly
cheaper rate than the actual prices, which helps retain the customers.
Nykaa has been using various celebrity endorsements and
collaborations to promote the brand, also conduct trivia quizzes on
their social media handle. Moreover, for many international brands,
Nykaa is the only company which retails their product in our country.
Influencer Marketing and Referrals Used
Nykaa gives a lot of coupon codes, and have a special catergory
where people who buy more than ₹5000 in a year become Prive
Member and get additional discounts and benefits.
Nykaa keeps on bringing renounced faces into the game and regularly
send PR boxes to bloggers, this include small as well as established
ones.
It has a lot of offers which keeps the buyers interested, and constantly
updated.
Nykaa has started collaborating with celebrities for creation of
products, for example the Masaba lip range.
Types of Posts
They usually post aesthetic pictures of their products, they make igtvs
of their office members trying on the products to show how it looks
on different skin shades.