3 YEARS PROGRAMME COURSE STRUCTURE (6 SEMESTERS)

Year 1 Year 2 Year 3

Semester 1 Semester 2 Semester 3 Semester 4 Semester 5 Semester 6

HE10 MARKETING
UNIVERSITY CORE Local Students: Local Students:
(PPIB) UW00102 UW00202
(10 Credit Hours) Ethics Relations TITAS
International Students: International Students:
UW00502 UW00402
Bahasa Pengajian Malaysia III
Melayu Komunikasi II Local and International
Local and International Students:
Students: UK00XX2 UE00XX2
UC00XX2 (6 Credits Hours)
(except UC01002
Corporate
Communication)
(4 Credit Hours)
Course Structure Session 2019/2020

UNIVERSITY CORE Local Students: Local Students: Local Students: Local Students:
(LANGUAGE) Band 1,2 & 3 Lower Band 1,2 & 3 Lower Band 1,2 & 3 Lower (140- Band 1,2 & 3 Lower (140-
(8 Credit Hours) (140-159) (140-159) 159) 159)
UB01002 Essential UB00202 UB00302 Reading and UB00702
Communication Skills Oral Communication in Writing in English English for Occupational
(2 Credits Hours) English (2 Credits Hours) Purposes
Band 3 Upper (160-179), (2 Credits Hours) Band 3 Upper (160-179), (2 Credits Hours)
4, 5 & 6 Band 3 Upper (160- 4, 5 & 6 Band 3 Upper (160-179), 4,
Foreign Language Level I 179), 4, 5 & 6 Foreign Language Level III 5&6
(2 Credit Hours) Foreign Language Level (2 Credits Hours) (Select one Advance
II English courses)
(2 Credit Hours)

UNIVERSITY CORE ECXXXXX

(CO- Co-Curriculum
CURRICULUM) (3 Credit Hours)
(3 Credit Hours)

FACULTY CORE BT12303 BT10203 BT10403 BT21303 BT21403 BT31303

(54 Credit Hours) Management Microeconomics Business Statistic and Organizational Behavior Operation Management Strategic Management
BT12103 BT12203 Economics BT23103 BT31503 (3 Credit Hours)
Financial Management Business Accounting BT11703 Macroeconomics Industrial Revolution & Business Ethics
BT11903 BT22303 BT22003 Research Method (6 Credit Hours)
Corporate Human Resource Entrepreneurship BT22103
Communication Management BT20403 Business Information
BT10903 BT12003 Commercial Law System
Business Mathematics Marketing (12 Credit Hours) (9 Credit Hours)
(12 Credit Hours) (12 Credit Hours)

CORE PROGRAMME BG20103 BG22303 BG33403 BG31103

(30 Credit Hours) Consumer Behaviour Product Planning and Strategic Marketing Marketing Research
(3 Credit Hours) Management BG31303 BG31803
BG31203 Marketing Management Services Marketing
International Marketing BG31903 BG32203
Management Integrated Marketing E-Marketing
BG31503 Communication (9 Credit Hours)
Sales Management (9 Credit Hours)
(9 Credit Hours)

LIBERAL ELECTIVES Elective 1 Elective 3

(9 Credit Hours) Elective 2 (3 Credit Hours)
(6 Credit Hours)

PRACTICUM/ BG30006
ACADEMIC EXERCISE Practicum
(6 Credit Hours) Or
BG30106
Academic Exercise
(6 Credit Hours)

TOTAL CREDIT HOURS

(120 Credit Hours) 21 20 17 20 21 21

120